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UberTherapy is the essential guide to the rise of digital therapy for anyone working in, researching or using mental health services.
This timely book explores the emerging uberization of therapy through algorithmic control, datafication of despair and attrition by design. Analysing the deployment of e-commerce business models, this book makes a compelling case that the rise of ‘therapeutic Tinder’ allows would-be clients to sidestep the deep, uncomfortable work of therapy. UberTherapy offers a defence for the irreplaceable value of human therapists and a roadmap for preserving the legacies of real therapy in the digital world.
“This book offers a fresh and thought-provoking contribution to the ongoing debate about mental health in the workplace and more generally. The author, who possesses a unique blend of experience as both an industrial relations academic and practitioner, has extensively engaged with mental health issues in her recent work… This book examines the impact of the new technologies and their ever-changing role in influencing aspects of contemporary life. It explores the economic and psychological dimensions of this emerging industry… The book is written as an academic text but is accessible to practitioners working in mental health. It is based on an extensive analysis of these new online developments and the context of change within the world of counselling”,
Miguel Martínez Lucio, British Journal of Industrial Relations, 2025; 0:1–2.
Prologue
1. Angerland
2. UberTherapy
3. Psychic Pilates
4. Do You Have to Marry a Rich Man to be a Therapist?
5. Therapeutic Tinder
6. RealTherapy™