“This book is an excellent reminder of Jeff's key messages, delivered in a fun format. I've worked with Jeff for more than a decade, and I am always glad that I asked for help or brought him in to help others.” -- Chip Blankenship, President & CEO - GE Appliances

“A refreshing story that captures how his Executive Presence Program is delivered. Jeff Black has had a remarkable impact on my career,” -- Bill Collins, Vice President, American Airlines

Regardless of your experience as a communicator, [this book] should be on your "must read" list. The concepts are conveyed through stories that are fun to read yet packed with important lessons. . .to be your "best self." -- Kimberly Admire, Former Vice President, Lockheed Martin Corporation

“It is a great business story that brings to life the corporate environment in moments of crisis, while providing simple to digest tactics to improve one’s personal brand.” -- Lilkar Molina, Senior Engineer Procter & Gamble

"Exhilarating! Engaging! Relevant! Useful! Bold! Just a few words used to describe Black Sheep, and more specifically, Jeff Black. Year after year, Jeff delights audiences at the leadership development conferences I host for high potential leaders from around the world. Unleash Your BS is a natural extension of Jeff's dynamic approach to Executive Presence. I can feel his personal charisma jump off the pages! This is a powerful tool for any professional looking to elevate Executive Presence in the workplace and beyond." -- Renee Cutright, Vice President, Human Resources Nielsen

“This is not a typical business book. It has more twists and turns than a daytime soap opera. Jeff Black is a dear friend, who can make a world of difference in your professional career.” -- Eileen Fulton, Actress, Starring as “Lisa” on CBS-TV’s As the World Turns, Procter & Gamble Productions

“Unleash Your BS is Jeff Black at his very best … doing what he loves to do … in his own unique and very ‘real’ way. He will make a positive difference for his readers—just as he has (and does!) for me.” -- Paula Harper Bethea, Executive Director South Carolina Education Lottery, Former Chair United Way of America

“This is a dynamic and fun manual for staging effective communications! Each act in this book presents a practical model for real world business environments!” -- Dr. Shue-Jane Thompson, Director, Performance Excellence Lockheed Martin Corporation

“I first met Jeff Black when he was working in the mailroom at Aaron Spelling Productions. I immediately noticed that he possessed a unique presence, so I quickly hired him into Business Affairs where he was a true partner. Since that time, we’ve stayed in touch and I am now thrilled to be endorsing his book. We share the same values and integrity and know the importance of passing on to others what we’ve learned.” -- Beth Whelpley. Vice President, Business Affairs NBC Universal 

For 18 globe-hopping years, Jeff Black has been cajoling Fortune 500 managers into fulfilling their leadership potential. Through his deceptively simple process for refining their strategic communications, Jeff enhances their personal brands tenfold. He has worked with executives and front-line leaders around the world to prepare them for communication and business strategies with both external and internal audiences. He provides coaching and consulting on projecting executive presence, delivering strong presentations, demonstrating excellent communication skills, influencing customers and talking to the media. His work has taken him to twenty countries.

As a former television anchor, talk show host and reporter in Birmingham and Los Angeles, Jeff delivers a unique perspective to training leaders and company spokespeople. His extensive client list includes GE, American Airlines, Nielsen, Lockheed Martin, Procter & Gamble, NBC Universal, Lloyd’s of London, Telemundo, several NASCAR champions, The Home Depot, Notre Dame, UPS, and numerous educational, non-profit and financial institutions. While in Los Angeles, he worked on the prime-time television drama, “Dynasty.”

From CBS to the Food Network, Jeff’s clients have appeared on all the major television networks and several cable channels, large daily newspapers and radio networks.

Act 1

Scene I: A Tale of Two Companies

Scene II: The Participants Arrive

Scene III: Executive Presence by Definition

Scene IV: The Black Sheep

Act 2

Scene I: Taking Control and Command

Scene II: Building Confidence

Scene III: Minute to Win It

Act 3

Scene I: POW--Powerful Opening Words

Scene II: Practice--The Art of Imperfection

Act 4

Scene I: Model Communications

Scene II: What They Hear

Scene III: What They See

Scene IV: Visual Aids

Act 5

Scene I: Q&A Placement

Scene II: Q&A Mastery

Act 6

Scene I: The Order of Things

Scene II: The Power of Three

Act 7

Scene I: “I Don’t Know”

Scene II: Brand Repair

Act 8

Scene I: Opposing Views

Act 9

Scene I: Stand Up For Your Message

Scene II: Engaging Conference Calls

Scene III: Impactful Emails

Act 10

Scene I: Taking Sides (of the room)

Scene II: Professional Appearance

Act 11

Scene I: Distracted Decision-Makers

Scene II: Storytelling

Act 12

Scene I: The Importance of Timing

Epilogue: Raising Your Visibility