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Getting business on board is essential if we want to achieve the United Nations’ goal of building a better future for people and planet by 2030. But much of the sustainable business agenda falls woefully short of what is needed, with some practices even accelerating the problems they’re trying to solve.
In Urgent Business Ian Thomson and Dominic Bates, a business school professor and a former journalist, combine their expert insight to challenge five common myths that trap businesses in an unsustainable black-hole and offer a manifesto for change. Combining cutting-edge research – from AI and systems theory to climate science and behavioural economics – with fascinating real-world examples, the authors highlight the practical and holistic steps all businesses can take to play their part in addressing the UN Sustainable Development Goals. .
Ian Thomson is Professor of Accounting and Sustainability and Director of Lloyds Banking Group Centre for Responsible Business at the University of Birmingham. He is also Convenor of the Centre for Social and Environmental Accounting Research.
Dominic Bates is Content Writer and Publication Manager at Lloyds Banking Group Centre for Responsible Business, University of Birmingham. Previously he was a professional journalist and editor for two national charities, while also freelancing for The Guardian, FT and Independent.
Foreword by Paul Polman
Joining the Dots
Myth 1: A Successful Business Is a Growing and Profitable One
Myth 2: Only Manage What You Can Measure
Myth 3: Laser-Like Focus Gets Results
Myth 4: The Consumer Is Always Right
Myth 5: Irresponsible Decisions Are Made by Irresponsible Leaders
Do Something
Appendix 1: Get to Know Your Global Goals
Appendix 2: Connecting Purpose with the Global Goals and Systems that Underpin Them
Appendix 3: The Resilience Assessment Workbook
Appendix 4: Carbon Scoping