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In Veni, Vidi, Vino, Batra brings these stories of memorable wines to life, from a German winemaker with a flair for wild experiments to a serene Korean monk whose curiosity led to her first sip of Château d’Yquem. Each tale, infused with the Japanese philosophy of Ichigo Ichie—that every encounter is a once-in-a-lifetime event—is a reminder that wine has a remarkable way of creating unforgettable connections (and a few good laughs).
For Batra, wine is more than just a drink; it’s an opportunity to connect with others and savor the magic of a shared moment.With vivid descriptions and original illustrations of the people and places Batra encountered on his journey, Veni, Vidi, Vino invites you to pour a glass and join Batra in celebrating the extraordinary stories behind the bottle.
His passion for wine, shaped by extensive travels through renowned wine regions such as New Zealand, South Africa, France, Germany, Italy, Portugal, and Spain, inspired him to co-found Glorious Earth Wine Company, an emerging importer and distributor specializing in organic and biodynamic wines. He is also an investor in Ritual, a celebrated restaurant recognized for its innovative approach and unforgettable dining experiences.
Previously, Batra served as Global Chief Marketing Officer at HP Inc., where he led transformative strategies that elevated customer engagement and brand equity. Based in Los Gatos, California, he continues to explore ventures that merge creativity, technology, and connection.