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Visiting Friends and Relatives Travel
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12 January 2027

VFR travel is the largest form of visitor movement around the globe – a stable, sustainable and resilient form of tourism – yet rarely covered by tourism textbooks
This book provides a timely examination of visiting friends and relatives (VFR) travel to understand the current landscape of this substantial form of visitor movement. It examines the principles, dynamics and implications of VFR travel and what these can mean for destinations and tourists.
The geographically diverse contributions cover key issues, including mobilities, diaspora, second homes, marketing, health and ageing, gentrification, genealogy, adoptee tourism and work–life balance. The volume concludes by exploring likely future trends and future directions for VFR travel research.
It is a valuable resource for students, researchers and industry practitioners in tourism and leisure.
Elisa Zentveld is a Professor of Social Justice at Federation University, Australia. She serves on the editorial board of 11 leading tourism journals and has received 14 awards to recognise her outstanding contributions to research and education. Her main research interests are VFR travel, family tourism and family violence.
Chris Ryan is an Emeritus Professor at the University of Waikato and also Emeritus Editor of Tourism Management, for which he was editor in chief for 25 years. His research interests are tourist behaviours and the personal, social, economic and environmental consequences of such behaviours.
Preface. Elisa Zentveld
Part 1. Dedication to the Late Emeritus Professor Alastair M. Morrison
Chapter 1. Chris Ryan: A Tribute to Emeritus Professor Alastair M. Morrison
Chapter 2. Elisa Zentveld: An Academic Portrait of Alastair M. Morrison’s Contribution to VFR Travel Studies
Part 2. Understanding VFR Travel
Chapter 3. Elisa Zentveld: VFR Travel: An Introduction
Chapter 4. Elisa Zentveld and Alan Labas: An Overview of VFR Travel
Chapter 5. Christian M. Rogerson: Constrained Mobilities and the Historical Development of VFR Travel in South Africa, 1910-1948
Part 3. Profiles and Characteristics
Chapter 6. Rami K. Isaac and Louisa Jadallah: Examining Diaspora Tourism Motivation, Place Attachment and Future Intention Across the Palestinian Community in Chile: Case Study of Bethlehem
Chapter 7. Madiseng M. Phori and Mafanedzwa B. Makumbi: Tracing Roots: Ancestral Connections and the Motivations behind Genealogy VFR Travel
Chapter 8. Sandra Sun-Ah Ponting: Expanding VFR Travel: Incorporating International Adoptees into the VFR Travel Discourse
Chapter 9. Alfonso González Damián: VFR Travel as a Form of Resistance against Tourism Gentrification
Part 4. VFR Hosts
Chapter 10. Chris Ryan: Understanding the Holiday Home as a Potential Site of Hosting Visiting Friends and Relatives
Chapter 11. Harshani Hiswella Kankanamalage, Elisa Zentveld and Alan Labas: The Impact on Work-Life Balance of Hosting Friends/Relatives
Part 5. Marketing and Management
Chapter 12. Julio Munoz: Marketing to VFR Travellers through Local Hosts
Chapter 13. Sho Kashiwagi: Challenges and Potential of Marketing and Developing VFR Travel in Rural Areas: Insights and Implications from DMOs in the Shonai Region, Japan
Part 6. Health, Risk and Resilience
Chapter 14. Fangli Hu, Jiawei Wang and Jun Wen: Visiting Friends and Relatives Travel in China: A Pathway to Healthy Ageing through Travel Therapy
Chapter 15. Elisa Zentveld: Health Risks Associated with International VFR Travel
Chapter 16. Tom Griffin: VFR and Community Resilience: The Case for Strategic Engagement
Part 7. VFR Travel Futures
Chapter 17. Chris Ryan: Conclusion: VFR Travel, Future Questions and Ideas for Research