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Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.
Price: $37.99
Pages: 249
Publisher: Rosenfeld Media
Imprint: Rosenfeld Media
Publication Date:
15 July 2013
ISBN: 9781933820590
Format: eBook
BISACs:
COMPUTERS / Internet / Web Design, Graphical & digital media applications, COMPUTERS / Design, Graphics & Media / General, Web graphics & design
