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**Business Book Awards 2025 Finalist**
The way we measure success is ready for a redo.
This is a handbook for a new kind of entrepreneur: the kind that wants to create not just a profitable business but a worthwhile life. With inspiration and insights from a wide range of business builders, Dr Bob Gomersall sets out a vision for a new kind of return on investment and shows you how to create this success for yourself, your way.
Whether you’re an established business leader or just feeling ready for a change, this is a blueprint for a better life and a better way of doing business.
'An inspirational guide for entrepreneurs to build businesses that allow us to flourish and thrive, rather than just survive' - Dame Linda Pollard Chair of Leeds Teaching Hospitals NHS Trust
Whether an established business or a start-up, there are some great golden nuggets, fantastic reminders, and simple steps to take to get going or improve your business and life - Amazon 5*
A truly pragmatic approach to business which is both inspiring and entertaining. A definite call to action. - Amazon 5*
Dr Bob Gomersall researched in and taught physics, and was the author of one of the world’s first educational multimedia CD-ROMs. He has founded three successful technology businesses, was a long-standing board member of HF Holidays, and invests in start-up businesses. All four of his children are graduate engineers.
- Title Page
- Copyright Page
- Dedication
- About the author
- Contents
- Introduction
- 1 What creates ‘worthwhile wealth’?
- 2 The unlikely entrepreneur
- 3 Challenging the national discourse
- 4 The positive impact of entrepreneurism
- 5 Limbering up to start up
- 6 Before the big leap: understanding the ‘why’ of your business
- 7 Communicating the ‘why’
- 8 Building an ethical business
- 9 Embracing risk
- 10 Mitigating risks
- 11 The importance of innovation
- 12 Purposeful growth
- 13 The eco-entrepreneur
- Ideas into action
- Appendix: Bob’s journey – step by step
- Acknowledgements
- Index