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Yang Liu uses her wonderfully apt pictograms to display the discordances between American and European customs with wit and wisdom. In Europe meets USA she captures her own experiences of living on both sides of the Atlantic, twinkling a fresh light onto the more obvious confusions. She also reveals the less conscious prejudices that exist between the denizens of the small continent of Europe and those of the giant United States.
If the usual view of our divergences is full of clichés in which there are grains of truth, the same is true in reverse. From shopping to commuting, from going to school to romance, from working to annual leave, from football to heros—with 128 pages, this linen-bound booklet invites each side to appreciate the anomalies, change perspective and look at the world through the other’s eyes.
“The simple, accessible, and stark visual format is necessarily reductive, designed as a thought-provoking tool to spark conversations and elicit a range of emotional responses.”