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Digital marketing for businesses in easy steps
Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again. Marketing your prod...
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Business coaching in easy steps
Business Coaching in Easy Steps helps managers fulfill their first responsibility: to get the very best performance from their staff. Although getting the most out of each employee clearly translates into a higher-performing business, most managers spend too much time directing and too little ti...
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Management basics in easy steps
Whether you are an experienced manager or about to take up your first management job, Management Basics in easy steps will be of real help to you in the workplace. It is a lively, easy-to-read book and full of practical information and common sense advice on Management fundamentals. Management co...
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Effective time management in easy steps
Are you struggling to stay afloat in a sea of paperwork, emails, meetings and an ever-growing to-do list? Are you working longer and longer hours in a vain attempt to catch up and, any time you do, they drop another pile of work on you?Don’t worry, you are not alone and help is at hand!Work smar...
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Agile project management in easy steps
Agile Project Management is an iterative approach to planning and guiding project processes that breaks them down into smaller cycles called sprints, or iterations. Just as in Agile software development, an Agile project is completed in small sections.Supported by two companion titles: Scrum in e...
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Online marketing for small businesses in easy steps
Online presence has become vital for all businesses; large, small or the self-employed. Whether you like it or not, if you don't take steps and manage your online presence, your customers and clients will. It's not enough to just have a website; social networking sites are the new word of mouth m...
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Leadership in easy steps
Understanding and working slavishly to set leadership models can mean missing some of the fundamental elements that will make you an effective leader - being true to yourself and others whilst at the same time maximizing your own strengths and personality characteristics. Leadership in easy steps...
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Successful selling in easy steps
Successful Selling in easy steps is packed with great tips and advice on selling. It will help you plan each stage of selling from developing the right mental frame to making the final sale all in easy steps. Some of the areas addressed are:Have a positive and competitive attitude to ensure t...
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Giving great presentations in easy steps
Whether it’s in a one-on-one meeting with the boss or at an international conference to an audience of thousands, presenting information is a integral part of modern working life. And since few businesses offer any training in presentation skills, nearly everyone dreads these occasions: even the ...
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Start an online business in easy steps
Start an Online Business in easy steps, 2nd edition will show you how to research, prepare and run your own online business and will also give you the tools and the confidence to be able to explain to other staff members, clients, potential suppliers and of course customers, about what your onli...
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Effective marketing in easy steps
Whether you are already in a marketing job, aspire to having one or want to grow your business, Effective Marketing in easy steps will help you to become a successful marketer.By keeping it simple, Catriona MacKay has combined her own business experience with established best practice to give you...
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Public speaking in easy steps
Most people have to speak in public sometime during their life. Even if their working life doesn't require it, most are likely to face an audience for social events such as weddings and funerals. Why is public speaking so scary for so many? The fear of failure can increase the worry factor expone...
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Practical accounts & bookkeeping in easy steps
Shows the non-accountant how to understand business finances - in easy steps. Master basic bookkeeping: sales ledgers, purchase ledgers, and nominal ledgers, VAT, Capital Accounts, Double-Entry Bookkeeping, Fixed and Current Assets, and more!
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Project program and portfolio management in easy steps
Project Program and Portfolio Management (P3M) represents project management taken to the enterprise level. Increasingly it is being recognized as critical to the success of projects in large organizations, such as governments and multinational corporations. Conversely, it is also being recognize...
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Practical accounts & bookkeeping in easy steps
The second edition of Practical Accounts and Bookkeeping in easy steps provides assistance for anyone unfamiliar with UK accounts, either already in the business world or waiting for that crucial moment to enter it. From understanding accounts and why they are important, the legal documents requi...
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Effective business writing in easy steps
The ability to communicate in writing is one of the most effective and key business skills. Whether you're drafting a lengthy company report or sending a short email to colleagues, it's vital to get it right. That means being clear and concise, and writing in a style that's acceptable to the read...
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Scrum in easy steps
Scrum in easy steps provides an introduction to Scrum, then steps through how a team gets going on a project and how they sustain performance and continually improve. It explores the three core roles in a Scrum team and how they work together effectively and covers how a team works with others o...
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Effective negotiations in easy steps
To negotiate: to confer with others in order to reach a compromise or agreement. That's the dictionary definition. It's something we do every day, like it or not. We can't avoid it. It doesn't have to involve contracts or business deals. It might just mean agreeing a deadline for the task you're ...
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Effective project management in easy steps
Effective Project Management in easy steps will show you how to make sure your project is successful. It focuses on the key skills a manager needs to develop in order to make sure your project management approach is effective.It includes examples for most key documents such as the terms of refer...
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Effective communications in easy steps
Effective Communications in easy steps offers clarity in the world of corporate communications. There is no blue-sky, synergy-based, customer-centric thinking here; just informed, clear, practical and commonsense advice on how to use communications to actually get the right message across to the...
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