Dr. Rand Irshaidat

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  • Marketing Case Studies
    Book cover image for Marketing Case Studies ISBN: 9781680537253

    Marketing case studies

    Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and...

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    $159.95
    $159.95 $159.95