Products

Companies that don't change die. Change is everyday corporate life - plans for cost cutting, restructuring, new technology, quality improvement, new products/services are ongoing challenges in companies of all sizes. Resistance is a huge roadblock. This real-world guide shows frustrated managers how to build support for change and stay competitive. Practical approaches with new case studies show how to deal with resistance in a way that retains strong working relationships while achieving successful change.

Este libro no trata sobre liderazgo (al menos en la forma en que normalmente lo pensamos).

El liderazgo no tiene que ver con un puesto o con la autoridad. No se trata de grandes discursos o grandes visiones.

El liderazgo es involucrar a otros para resolver desafíos difíciles. Esos desafíos aparecen en nuestras vidas profesionales, en nuestras comunidades, en nuestras familias y parecen no tener solución, más allá de nuestra capacidad de ver lo que hay que hacer o fuera de nuestra capacidad para hacer los cambios necesarios.

No lo son.

Porque, el liderazgo es una actividad, pequeñas intervenciones en momentos de oportunidad. A medida que usted comienza a observar a su alrededor, comenzará a ver más de esos momentos y a aprovechar la oportunidad durante esos momentos. Lo más importante es que también podrá ayudar a otros a ver esas oportunidades.

Por eso decimos que todos pueden liderar y el verdadero poder para resolver nuestros desafíos más importantes es cuando todos lideran.

A contemporary fable about a beagle and a lawyer on the classic hero's journey. A richly multifaceted tale overflowing with essential lessons for business and for life.

A lawyer named Intellect and a beagle named intuition travel the road to self-discovery. They struggle through the Forest of Confusion and Swamp of Depression, arrive at the Village of Compromise, climb the Purple Mountains, cross the Fruited Plains, only to be stopped by the Sea of False Hope...on a search for Destinae.

A story about learning to trust intuition and the power of a spiritual quest with important business and life lessons along the way.

The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.

The Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third series, with yet more sage guidance and dozen of true fascinating true stories. Drawing on the teachings of his reowned Academy, the Wizard (a.k.a. Roy H. Williams) shares his perspective on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion. His practical guidance will show you:

• How the right and left hemispheres of the brain differently—and how to sneak past the rational left brain to deliver messages to the more open right brain.
• How to access long-term memory to powerfully brand your company, product, or service—and avoid the one fatal error that can cause you mountains of advertising money.
• How to achieve quick sales miracles with advertising hype — and why you should avoid doing so at all costs.
• How to create your own gravity well that gently draws customers in and gradually persuades them to commit

Increasing your sales with marketing ideas that break through the clutter and get your customer's attention.

Tom Peters says, "Jon Spoelstra knows his stuff."

Pat Williams, founder of Orlando Magic says, "I consider Jon the top marketer in the world."

The Wall Street Journal says, "Mr. Spoelstra is one of those guys who thinks 'out of the box'."

In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention.

His 17 Ground Rules―tested and proven―in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line―without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks ―this book is for anyone who influences the course and attitude of your company.

Packed with time-tested techniques and real-life case studies, this field guide for work and life is based on the famous training program of the same name.

It's doesn't matter whether you are a new graduate just entering the working world, a young professional, comtemplating tough career and family life decisions, or one of the millions trapped in midlife and wondering, "Is thtat all there is?" Anyone—anywhere—can use the insights and inspiration in Play to Win! to live a more successful fulfilled life.

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.

In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that wong The Wizard of Ads last year's Business Book of the Year award — on this time, the book, has nuts, bolts, and even more bite!

The Wizards's secret formulas will show:

• How to find a champion to sell your ideas
• Why targeting your market can be a big mistake
• Why bankers think backwards
• Why being "out of style" can be profitable
• How to write miraculous ads

Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

• multiply the effectiveness of your advertising
• understand the tug-of-war between intellect and emotion
• create totally new concepts from combinations of old ones
• focus your advertising, your business, and your life.

This book is not about leadership, at least in the way we normally think about it.

Leadership is not about position, or authority.It’s not about big speeches or grand visions.

Leadership is engaging others to solve daunting challenges. Those challenges appear in our professional lives, in our communities, our families—and they seem unsolvable, beyond our ability to see what needs to be done or outside our capacity to make the changes needed.

They are not.

Because, leadership is an activity—small actions taken in moments of opportunity. And as you start to look around, you can begin to see more of those moments, seize the opportunity in those moments. Most importantly, you can help others see those opportunities too.

That’s why everyone can lead and the real power to solve our most important challenges is when everyone leads.

Rick Maurer introduces you to a high integrity process that engages you and the other person in creating outcomes you both fully support. He shows you how to turn resistance into support and use 6 principles of engagement to help you persuade while you build the relationship and get your ideas put into action.