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Tourism Marketing
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It introduces concepts, theories and issues central to inter-organisational collaboration and includes a series of detailed thematic chap...
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Power and Meaning Making in an EAP Classroom
This book examines how critical literacy pedagogy has been implemented in a classroom through a collaboration between the author (a researcher) and an EAP teacher. It will interest researchers and practitioners for the ethnographic and pedagogical issues it raises as well as its accessible theore...
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Tourism and National Identity
This book explores the role of tourism as a means to express 'nation' and 'nationhood'. Based on field research in southwest and central Scotland it shows how various historical accounts, cultural icons and images, events and celebrations create a meaning of the Scottish nation.
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Bilingual Education in China
This volume brings together research on bilingual or trilingual education for the majority and minority nationality groups in China and explores the relationship between them. Papers range from reports of bilingual or trilingual education projects in remote minority regions to discussions about C...
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Cultural Tourism in a Changing World
This book provides an in-depth analysis of the key political and social debates in the field of cultural tourism, drawing on a range of international examples to exemplify the issues raised. The authors highlight the complex dynamism of cultural tourism and its potential to transform destinations...
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Examining Education, Media, and Dialogue under Occupation
This book address media and education in the context of Palestine and Israel. They provide insights and provocative analysis of the status quo in education, including language teaching, educational policy and research, media representations and reporting in Middle East and U.S. and different mode...
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Resorts and Ports
This book draws together case-studies which explore the changing relationships between port and resort activities in a cross-section of European maritime settings over 3 centuries. It will interest academics in tourism studies, geography and cultural studies, as well as providing information and ...
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Urban Destination Marketing in Contemporary Europe
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).
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Plagiarism, Intellectual Property and the Teaching of L2 Writing
Plagiarism and intellectual property law are two issues that affect every student and every teacher throughout the world. Both concepts are concerned with how we use texts - print, digital, visual, and aural - in the creation of new texts. This book discusses the explicit teaching of these concep...
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Worlds of Literacy
The idea behind this book is that in complex societies like our own there are different worlds of literacy that exist side by side. This book presents a range of case studies describing some of these worlds of literacy and is carefully organised by theme, so as to bring out both the differences a...
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Tourism and Souvenirs
This book situates souvenirs as tangible and intangible cultural expressions and triggers of tourism experience that are ‘glocally’ developed on the margins. The authors gain new insights with this critique that situates souvenirs of place, people and experience as constructions of transnational ...
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North America
This book focuses on the demand, supply, key features and events that take place across the regions of Canada, the USA and Mexico. The diversity of socio-cultural, natural and economic features within and between regions has situated all 3 regions in positions of prominence on the World Tourism O...
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Foreign Language Teachers and Intercultural Competence
This book reports on a study that focused on teachers’ beliefs regarding intercultural competence teaching in foreign language education. It creates new knowledge on the variability, and relative consistency, of today’s foreign language teachers’ views regarding intercultural competence teaching ...
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Marine Ecotourism
This book introduces the concept of marine ecotourism and assesses its value as a sustainable development option.It examines the major issues involved in planning and managing marine ecotourism and examines a range of experiences, based on case examples from around the world, of how those issues ...
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Wildlife Tourism
This book is a landmark contribution to the rapidly growing field of wildlife tourism, especially in regard to its underpinning foundations of science, conservation and policy. Written by a number of environmental and biological scientists it explains the synergy between wildlife and tourism by d...
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Language Planning and Policy in Africa, Vol 1
This volume covers the language situation in Botswana, Malawi, Mozambique and South Africa explaining the linguistic diversity, the historical and political contexts and the current language situation, including language-in-education planning, the role of the media, the role of religion, and the ...
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Risk in Academic Writing
This book brings together a variety of voices - including students and teachers, journal editors and authors - to interrogate the notion of risk in academic writing. Risk-taking is viewed as a productive force, and one that can be used to challenge the silences and erasures inherent in academic t...
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Survival and Development of Language Communities
This volume explores the main challenges facing 7 well-established medium-sized language communities with regard to their survival and development at the beginning of the 21st century. The book provides an in-depth analysis of each case, and reaches conclusions that are relevant to other cases an...
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New Perspectives on Teaching and Learning Modern Languages
This book, featuring chapters from the foremost practitioners in the field of modern languages, closely examines research-based analysis, structural contexts and classroom practice in teaching and learning. It provides much needed fresh thinking on methodology and pedagogy.
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Dual Language Education
Dual language education is a program that combines language minority and language majority students for instruction through 2 languages. This book provides the background for the program and discusses major implementation issues. Research findings summarize language proficiency and achievement ou...
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Incorporating Corpora
Covering a number of European languages from Portuguese to Hungarian, this volume includes many new studies of translation patterns using parallel corpora focusing on particular linguistic features, as well as broader-ranging contributions on translation ‘universals’.
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Railway Heritage and Tourism
This is the first book of its kind to examine railway heritage in the context of tourism in a comprehensive, internationally relevant manner. It explores the challenges faced by developers and operators of railway heritage destinations including financial, legal and managerial sustainability in t...
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The Multiliteracies Classroom
This book explores the challenges and rewards of engaging students in literacy learning through multimedia design. The first research of its kind, it applies key themes of critical sociology to multiliteracies, inspiring educators to envisage the changing shape of literacy research.
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The Languages of Israel
This book is an original and comprehensive treatment of the languages of Israel – of the practice and of the ideology. Against the background of an original theory of language policy, it asks about the extent to which the present linguistic pattern may be attributed to explicit language planning ...
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Tourism and Cricket
This book is the first to focus on the relationship between tourism and cricket. The volume examines how cricket as a participant and spectator sport generates diverse tourism to both major and peripheral locations. It will appeal to researchers, students and teachers in tourism, sport and leisure.
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The Politics of World Heritage
This collection discusses World Trade Law and focuses on the contested nature of World Heritage at sites as diverse as The Netherlands, Ellis Island, post-colonial Mesoamerica, Cambodia, Fiji, Kyrgyzstan and Vietnam. In addition, 8 research notes explore heritage interpretation in the USA, Lebano...
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Tourism, Globalisation and Cultural Change
This book offers original insights into the broad and deep influences of tourism, and places them within the historical context of globalisation. The research undertaken on a Canary Island emphasises the indigenous experience, and makes cross-cultural comparisons, especially with island communities.
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Dynamic Tourism
This book portrays a fresh approach to tourism. It argues for increased and radical change by the tourism industry and claims that this change is made necessary by the emergent sophistication and increased experience of tourists who require a different style of treatment and type of product.
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Trends in European Tourism Planning and Organisation
This book by leading international tourism researchers examines the key trends in European tourism planning and organisation. It introduces a theoretical framework to tourism planning and organisation using a procedural and structural approach. It also identifies leading and emerging practices an...
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Polar Tourism
This book draws attention to the problems and issues surrounding fast-growing tourism in the highly sensitive wilderness areas of polar regions. The authors discuss mainly polar issues, but their conclusions and management techniques apply equally to all environmentally sensitive areas throughout...
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Advocating for English Learners
This book addresses the policy and politics of educating English language learners in the US. It covers demographic change and its educational implications, responses to language diversity, public controversies over bilingual education, high-stakes testing and its impact on English language learn...
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Multilingual Universities in South Africa
Focusing on the use of African languages in higher education, this book showcases South African higher education practitioners' attempts to promote a multilingual ethos in their classes. It is an overview of multilingual teaching and learning strategies that have been tried and tested in a number...
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Theory and Practice in EFL Teacher Education
This book brings together research by experts in the field of language teacher education from a variety of contexts, with a particular focus on EFL. It addresses the dynamic relationship between theory and practice in language teacher education by considering teacher learning as a basis for the d...
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Language Learning and Teacher Education
This book explores sociocultural theories as they relate to language and literacy teaching and learning, and to professional preparation and development for language teachers. The chapters weave research, theory and practice together as they articulate and explore theoretical perspectives through...
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The Age Factor in Second Language Acquisition
This book examines the assumptions that are customarily made about the role of age in second language acquisition. The evidence and arguments presented in the book run counter to the idea that an early start in second language learning is either absolutely sufficient or necessary for the attainme...
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Tourism and Transport
This book investigates the complex relationship between transport provision and tourism. While focusing on the various modes and types of transport available, it also discusses the form and extent of transport networks that tie destinations together and the regulatory environments that dictate tr...
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Language and Society in a Changing Italy
This book examines the interrelation between language and society in contemporary Italy. It aims to provide an up to date account of linguistic diversity, social variation, special codes and language varieties within Italian society, and in situations of language contact both within and outside I...
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The Idea of English in Japan
This book examines the ways in which English is conceptualised as a global language in Japan, and considers how the resultant language ideologies – drawn in part from universal discourses; in part from context-specific trends in social history – inform the relationships that people in Japan have ...
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Power, Prestige and Bilingualism
This book describes a particular type of educational provision referred to as ‘elite’ or ‘prestigious’ bilingual education. The development of different types of elite bilingual or multilingual educational provision is discussed and an argument is made for the need to study bilingual education in...
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Reversing Language Shift
This book consists of theoretical chapters dealing with the why, what and how of RLS, chapters devoted to 13 separate cases from various parts of the world and concluding chapters that both restate and apply the underlying theory to second language for which intergenerational continuity is pursue...
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Nordic Tourism
Tourism is an increasingly important industry in the Nordic countries (Denmark, Finland, Iceland, Norway and Sweden) that is integral to economic, social and sustainable development. This book is includes case studies from leading Nordic researchers on specific destinations, attractions, resource...
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Multilingual Urban Scandinavia
This book explores research being carried out on linguistic practices among adolescents in multilingual urban Scandinavia. It analyses new linguistic practices, examines how these practices are perceived and discusses how their speakers construct their identities, giving an insight into the lingu...
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Translating China
The book is a collection of essays on translating various types of text (literary, religious, political, etc.) into and from Chinese. The focus is on how such translations have been produced and propagated from ancient to modern times, and their sociocultural impact on the evolution of Chinese hi...
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New Trends in Audiovisual Translation
This book, written by leading audiovisual translation experts, introduces the reader to some of the main linguistic and cultural challenges that translators face when dealing with audiovisual productions. It discusses the current issues and debates in the study of dubbing and subtitling and offer...
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Language and Literacy in Bilingual Children
This book provides new insights regarding the critical issues of theory and practice, including the interdependence of linguistic knowledge in bilinguals, the role of socioeconomic status, the effect of different language usage patterns in the home, and the role of schooling by single-language im...
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Childhood Bilingualism
This book contains reports of research on bilingualism in infants and children as well as perspectives from those involved in cross-linguistic research on language development, literacy development in bilingual children, and psycholinguistic research on bilingualism in adults.
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Tea and Tourism
Tea and Tourism: Tourists, Traditions and Transformations outlines the social, political and developmental contexts of using tea cultures for tourism. Case studies of tea tourism destinations and products from around the world are included, for example from the UK; Sri Lanka; India; China; Taiwan...
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Context Matters in SLA
This book is a comprehensive contribution to debates on inter- and transdisciplinarity in SLA and the role of context in different kinds of acquisition. The chapters highlight the crucial role played by context and use in practice, as well as discussing the role of context in the acquisition of a...
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Motivational Dynamics in Language Learning
This collection of conceptual papers and data-based research studies investigate the dynamics of language learning motivation from a complex dynamic systems perspective. The chapters seek to answer the question of how we can understand motivation if we perceive it as a continuously changing and e...
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Multilingual Interaction and Dementia
This book addresses multilingual interaction in ethnoculturally diverse care and healthcare encounters involving people with dementia. It analyses the practices and actions used by interlocutors to facilitate mutual understanding, enhance social relations and assure optimal care and treatment, in...
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Approaches to Inclusive English Classrooms
This accessible book takes a critical approach towards content-based instruction methods, bridging the gap between theory and practice in order to allow teachers to make an informed decision about best practices for an inclusive classroom. It is a resource for both educators and ESL teachers work...
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International Students' Multilingual Literacy Practices
This book presents the results of research that focused on international students receiving writing instruction on a US university campus. It explores how the students developed their foreign-student identities and their own ways of grappling with the unique issues they encountered as they worked...
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Lexical Processing in Second Language Learners
This book presents studies at the cutting edge of second language vocabulary research by authors whose work represents much of the current focus and direction of investigation in this area. Various aspects of L2 lexical processing, acquisition, and storage are explored in a groundbreaking series ...
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Multilingual Testing and Assessment
This book addresses the need for research and guidance on testing multilingual students. The author introduces an integrated approach to testing and assessment; provides guidelines for test-writers, teachers and educators; and demonstrates how to use the integrated approach to testing and assessm...
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Maintaining Three Languages
In this book, Wang combines practical evidence-based advice with observations of her own family to explore the challenges of parenting teenagers within a multilingual family. This book places language within the wider context of teenagers’ development, and will enable parents to assist their teen...
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Raising Multilingual Children
Raising a multilingual family can be both confusing and fulfilling. The authors, all multilingual parents and researchers on multilingualism, aim to provide advice and inspiration for multilingual families across the world. The latest research is used to provide a friendly, accessible guide to ra...
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Measuring L2 Proficiency
This book brings together ideas on identifying and measuring second language proficiency. The chapters introduce a range of tools for the evaluation of learners' language level with respect to both productive and receptive skills and provide a variety of answers to the question of how to assess L...
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Critical Conversation Analysis
This book presents the first collection of conversation analytic studies addressed exclusively to issues of inequality and injustice. The chapters produce a forensic analysis of how participants enact discriminatory ideologies, negotiate systemic power imbalances, and pursue social change in and ...
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Language Teacher Identity and Wellbeing
This book explores how language teacher identity influences and is influenced by wellbeing. It develops our understanding of this interaction through a combination of Indigenous, psychological, critical and postmodern frameworks and the personal perspectives of teachers and researchers.
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Investigating Content and Language Integrated Learning
This book provides a unique longitudinal account of content and language integrated learning (CLIL). Giving voice to both learners and teachers, it offers insights into language learning outcomes, learner motivation among CLIL and non-CLIL students, effects of extramural exposure to English, issu...
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Teacher Emotions as Personal and Professional Development in Applied Linguistics
This book explores how language teacher emotional responses provide data that can be analyzed and reflected upon and be used as tools to improve personal growth and professional development. The chapters show the potential of emotions to develop emotional literacy, emotional intelligence, emotion...
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Open Education and Second Language Learning and Teaching
This book contextualizes open education in foreign language (FL) learning and teaching; fills a gap in the research by exploring aspects of open second language learning and teaching across a range of educational contexts; and illustrates new ways of creating freely shared FL materials. This book...
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Making Language Visible in the University
This book focuses on the nexus of language, disciplinary content and knowledge communication against the background of Higher Education’s current push for internationalisation. It has an emphasis throughout on the practice of teaching and the barriers and enablers to that practice within a partic...
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Multilingual Perspectives on Translanguaging
This book brings together a group of leading scholars to critically assess a recent proposal within translanguaging theory called deconstructivism: the view that discrete or ‘named’ languages do not exist. The authors converge on a multilingual perspective on translanguaging which affirms the aim...
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Social Actions for Classroom Language Learning
Using sociocultural approaches to research on language learning and an extensive corpus of classroom videos made over four years, the book documents language learning as an epiphenomenon of peer face-to-face interaction. The book uses methods from conversation analysis with longitudinal data to d...
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Online Intercultural Exchange
This book explores online intercultural exchange, the activity of engaging learners in collaborative project work with partners from other cultures using online communication technology. It examines how online collaboration can be integrated into the foreign language classroom and can improve stu...
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Official Tourism Websites
This text explores tourism websites as mediums of identity construction and promotion. As interactive modes of communication, tourism websites for nations, cities, and attractions function critically in the new capitalism as calls for social action in contributing to economic and social rebirth, ...
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Silence in Second Language Learning
This book claims that the silent period represents a psychical event, a non-linguistic as well as linguistic moment in the continuous process of identity formation and reformation. It calls on psychoanalytic concepts to undertake a dialogue with the learner as a being engaged in the psychical wor...
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Reviving Catalan at School
This book presents a comprehensive picture of languages and school in Catalan-speaking countries. The book makes information on the situation in these countries available to an English-speaking audience, and examines both language-in-education policies and instructional practices.
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Francophonie in the 1990s
This book is intended to make up-to-date information and opinion about Francophonie accessible to English-speaking readers, and to assess how well the international movement of French-speaking nations is placed to face the future. Students of French, international relations and sociolinguistics w...
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Language Planning and Policy in the Pacific, Vol 1
This volume covers the language situation in Fiji, The Philippines and Vanuatu explaining the linguistic diversity, the historical and political contexts and the current language situation including language-in-education planning, the role of the media, the role of religion, and the roles of non-...
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Creative Writing Studies
Here creative writers who are also university teachers monitor their contribution to this popular discipline in essays that indicate how far it has come in the USA, the UK and Australia. Chapters range across all three areas of its subtitle - practice, research and pedagogy - charting creative wr...
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Living and Studying Abroad
Studies of students who travel to other countries for study. It includes students travelling within Europe, from Europe and America to East Asia and China and vice versa. The articles report the results of research and also give detailed accounts of the research methods used, and this will be par...
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Attitudes and Languages
The book aims to establish the concept of attitudes as more central to the study of minority and majority languages. The strong tradition of attitude theory and research from social psychology is made relevant to language restoration and decay. Research shows how attitude to bilingualism is disti...
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Codes of Ethics in Tourism
This volume provides a timely and intensive look at the theory and practice of codes of ethics in tourism. It includes a broad overview of what has been done to date in tourism studies in the area of code development and implementation and incorporates theoretical work from outside the tourism fi...
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Learning to Request in a Second Language
This book examines the acquisition of requests in English by a Japanese girl during her residence in Australia. It focuses on the linguistic repertoire available to the child as she makes requests and varies these to suit different goals and addressees. It helps unravel features of pragmatic deve...
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Bilingual Education and Social Change
This book provides a case study of dual-language planning and implementation at a Spanish-English public elementary school program in Washington, DC. It demonstrates how this program provides more opportunities to language minority and language majority students than are traditionally available i...
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Re-Investing Authenticity
This book examines contemporary performances of authenticity in travel and tourism practices. It re-thinks and re-invests in the notion of authenticity as a surplus of experiential meaning and feeling. Drawing on a range of perspectives and cases, it explores how the feeling of authenticity withi...
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Translation and Norms
This issue deals with translation and norms. Norms are models of correct or appropriate behaviour and of correct or appropriate behavioural products. Since translational behaviour is contextualised social behaviour, translational norms are understood as internalised behavioural constraints which ...
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A Portrait of the Young in the New Multilingual Spain
This book examines the main issues in bilingual and multilingual language acquisition through children and youngsters growing up in today’s multicultural Spain. The studies cover phonetics, grammar and pragmatics, code mixing, parental strategies, bilingual twins, SLI bilingualism, literacy and s...
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Multilingual Higher Education
This book argues that a multilingual approach to higher education is imperative in an increasingly globalised education environment. This book addresses the need to acknowledge other languages explicitly in classroom instruction and in student learning to improve student success, to widen access ...
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Input for Instructed L2 Learners
This book focuses on L2 classroom discourse analysis in the light of Relevance Theory. Input for instructed L2 learners is understood as the language presented by the teacher in order to facilitate the process of L2 learning/acquisition. It will be of interest to L2 teachers, teacher educators, t...
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