Design

What does it mean to be called an industrial designer? This book traces the remarkable rise of this professional identity in historical perspective from a position of anonymity in the early twentieth century, to mid-century professionalisation, to decline and disintegration by 1980.

Drawing on new, extensive, original archival research, it uncovers the history of a profession in a state of re-invention, 1930-1980 in Britain and the United States. The book tests assumptions about the relationship between the professions in the two countries, bringing them into comparative historical perspective for the first time. The gendered dynamics of professionalisation and their interaction with the representation of the heroic male designer are interrogated and critically examined. Building on new gender perspectives to the history of the industrial design profession, the book calls for a re-examination of the limits and boundaries of what constitutes professional identity and work.

Italian graphic design offers a new perspective on the subject by exploring the emergence and articulation of graphic design practice, from the interwar period through to the appearance of an international graphic design discourse in the 1960s.

The book asks how graphic designers learned their trade and investigates the ways in which they organised and made their practice visible while negotiating their collective identity with neighbouring practices such as typography, advertising and industrial design. Attention is drawn to everyday design practice, educational issues, mediating channels, networks, design exchange, organisational strategies and discourses on modernism.

Drawing on a wide range of primary sources and placing an emphasis on visual analysis, this book provides a model for a contextualised graphic design history as an integral part of the history of design and visual culture.

Transcultural things examines four sets of artefacts from the Polish-Lithuanian Commonwealth: maps pointing to Poland–Lithuania’s roots in the supposedly ‘Oriental’ land of Sarmatia, portrayals of fashions that purport to trace Polish culture back to a distant and revered past, Ottomanesque costumes worn by Polish ambassadors and carpets labelled as Polish despite their foreign provenance.

These examples of invented tradition borrowed from abroad played a significant role in narrating and visualising the cultural landscape of Polish-Lithuanian elites. But while modern scholarship defines these objects as exemplars of national heritage, early modern beholders treated them with more flexibility, seeing no contradiction in framing material things as local cultural forms while simultaneously acknowledging their foreign derivation.

The book reveals how artefacts began to signify as vernacular idioms in the first place, often through obscuring their non-local origin and tainting subsequent discussions of the imagined purity of national culture as a result.

How did ordinary men and women dress in early modern Europe? What fabrics and garments formed the essential elements of fashion for artisans and shopkeepers? Did they rely on affordable alternatives to the silks, jewellery and decorations favoured by the wealthy elite? Or did those with modest means find innovative ways to express their fashion sense?

This book provides new perspectives on early modern clothing and fashion history by investigating the consumption and meaning of fashionable clothing and accessories among the ‘popular’ classes. Through a close examination of the materials, craftsmanship and cultural significance of fashion items owned by and available to a broad group of consumers, it challenges conventional assumptions that the everyday dress of ordinary families was limited to a narrow selection of garments made of coarse textiles, often produced at home and resistant to change.

What does it mean to be called an industrial designer? This book traces the remarkable rise of this professional identity in historical perspective from a position of anonymity in the early twentieth century, to mid-century professionalisation, to decline and disintegration by 1980.

Drawing on new, extensive, original archival research, it uncovers the history of a profession in a state of re-invention, 1930-1980 in Britain and the United States. The book tests assumptions about the relationship between the professions in the two countries, bringing them into comparative historical perspective for the first time. The gendered dynamics of professionalisation and their interaction with the representation of the heroic male designer are interrogated and critically examined. Building on new gender perspectives to the history of the industrial design profession, the book calls for a re-examination of the limits and boundaries of what constitutes professional identity and work.

Italian graphic design offers a new perspective on the subject by exploring the emergence and articulation of graphic design practice, from the interwar period through to the appearance of an international graphic design discourse in the 1960s.

The book asks how graphic designers learned their trade and investigates the ways in which they organised and made their practice visible while negotiating their collective identity with neighbouring practices such as typography, advertising and industrial design. Attention is drawn to everyday design practice, educational issues, mediating channels, networks, design exchange, organisational strategies and discourses on modernism.

Drawing on a wide range of primary sources and placing an emphasis on visual analysis, this book provides a model for a contextualised graphic design history as an integral part of the history of design and visual culture.

Transcultural things examines four sets of artefacts from the Polish-Lithuanian Commonwealth: maps pointing to Poland–Lithuania’s roots in the supposedly ‘Oriental’ land of Sarmatia, portrayals of fashions that purport to trace Polish culture back to a distant and revered past, Ottomanesque costumes worn by Polish ambassadors and carpets labelled as Polish despite their foreign provenance.

These examples of invented tradition borrowed from abroad played a significant role in narrating and visualising the cultural landscape of Polish-Lithuanian elites. But while modern scholarship defines these objects as exemplars of national heritage, early modern beholders treated them with more flexibility, seeing no contradiction in framing material things as local cultural forms while simultaneously acknowledging their foreign derivation.

The book reveals how artefacts began to signify as vernacular idioms in the first place, often through obscuring their non-local origin and tainting subsequent discussions of the imagined purity of national culture as a result.

The Russian avant-garde of the 1920s is broadly recognised to have been Russia’s first truly original contribution to world culture. In contrast, Soviet design of the post-war period is often dismissed as hack-work and plagiarism that resulted in a shabby world of commodities. This book offers a new perspective on the history of Soviet design by focusing on the notion of the comradely object as an agent of progressive social relations that state-sponsored Soviet design inherited from the avant-garde. It introduces a shared history of domestic objects, hand-made as well as machine made, mass-produced as well as unique, utilitarian as well as challenging the conventional notion of utility. This is a study of post-avant-garde Russian productivism at the intersection of intellectual history, social history and material culture studies, an account attentive to the complexities and contradictions of Soviet design.

An electronic edition of this book is freely available under a Creative Commons (CC BY-NC-ND) licence.

This fascinating collection provides a chronologically arranged set of case studies looking at how interior design has constantly redefined itself as a manifestation of culture, from the eighteenth-century to the present day.

The book looks at the amateur activities of female ‘home makers’ in search of creative outlets and married couples seeking to modernise their homes as well as the contributions of early professional (female) ‘interior decorators’, and later, (male) ‘interior designers’. It also considers the more anonymous role of commercial enterprises, such as hairdressing salons, ocean-going liners or modern offices as well as public institutions, such as hospitals or naval training establishments.

Interior design and identity examines interior design in relation to the changing identities of its practitioners, its inhabitants and of the furnishings, focussing on the ways in which cultural values came to be embedded in the spaces which people inhabited and made their own. Issues relating to interiority, gender, and the relationship of the public sphere are also considered opening up a new level of design historical enquiry.

The Independent Group is now the subject of global scholarly interest, and this book, a sequel to The Independent Group: Modernism and mass culture in Britain, 1945–59, explores the Anglo-American phenomenon from a new perspective. The Group included fine artists Magda Cordell, Richard Hamilton, Nigel Henderson, Eduardo Paolozzi and William Turnbull; architects Alison and Peter Smithson, James Stirling and Colin St John Wilson; graphic designer Edward Wright; music producer Frank Cordell; and writers Lawrence Alloway, Reyner Banham, John McHale and Toni del Renzio. This radical collective met at the ICA in London during the early 1950s, and worked with and within the new world of both the avant-garde and popular culture.

This sequel includes an in-depth discussion of the recent historiography of the Independent Group, and examines its history from an alternative perspective – that of popular culture. The themes of domestic space, Hollywood film, fashion, mass-circulation magazines, science-fiction and popular music are explored, broadening our general understanding.

Representations of British motoring provides important new insights into the established discourses of British motoring. Based on the patterns of representation that have mediated between the trade, owners and society, particularly the myths and realities generated by the advertising campaigns and motoring journals, it identifies the landmarks of change and innovation. It is not about great images as such, although some are, but particular attention has been directed towards the creative intervention of the artist-illustrators.

Part One emphasises the critical significance of the emerging concerns and aspirations of the first decade of motoring, while the two subsequent parts provide a clear understanding of how the continuity of the public debate has shaped the concepts of modern and popular motoring. The new models, motorists and motoring landscape are the central themes through which it has been possible to track the preoccupation with questions regarding speed and safety, the idea of being British, the aesthetics of the car and motoring, and the family, women and the car. As such it is a design history that redefines and extends the parameters of the history of motoring, providing an overview of the place of the motor-car and motoring in British society that is relevant to undergraduate and postgraduate studies and the motoring enthusiast.

Fashion studies is a burgeoning field that often highlights the contributions of genius designers and high-profile brands with little reference to what goes on behind the scenes in the supply chain. This book pulls back the curtain on the global fashion system of the past 200 years to examine the relationship between the textile mills of Yorkshire – the firms that provided the entire Western world with warm wool fabrics – and their customers. It is a microhistory of a single firm, Abraham Moon and Sons Ltd, that sheds light on important macro questions about British industry, government policies on international trade, the role of multi-generational family firms and the place of design and innovation in business strategy. It is the first book to connect Yorkshire tweeds to the fashion system.

Written in lively, accessible prose, this book will appeal to anyone who works in fashion or who wears fashion. There is nothing like it – and it will raise the bar for historical studies of global fashion. Here you’ll find intriguing stories about a tweed theft from the Leeds Coloured Cloth Hall, debates on tariffs and global trade, the battle against synthetic fibres and the reinvention of British tweeds around heritage marketing. You won’t be bored.

Surfaces are often held to be of lesser consequence than ‘deeper’ or more ‘substantive’ aspects of artworks and objects. Yet it is also possible to conceive of the surface in more positive terms: as a site where complex forces meet. Surfaces can be theorized as membranes, protective shells, sensitive skins, even thicknesses in their own right. The surface is not so much a barrier to content as an opportunity for encounter: in new objects, the surface is the site of qualities of finish, texture, the site of tactile interaction, the last point of contact between object and maker, and the first point of contact between object and user.

Surface tensions includes sixteen essays that explore this theoretically uncharted terrain. The subjects range widely: domestic maintenance; avant-garde fashion; the faking of antiques; postmodern architecture and design; contemporary film costume. Of particular emphasis within the volume are textiles, which are among the most complex and culturally rich materialisations of surface. As a whole, the book provides insights into the whole lifecycle of objects, not just their condition when new.