Collection: De Gruyter Brill Business & Economics
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Auf dem Wege zum „Kapital”
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Digital Currencies and Blockchain Technology in International Politics
This book provides a comprehensive analysis of how cryptocurrencies and blockchain technology are impacting international relations, power, human rights, and the world economy. By delving into key issues like Bitcoin’s challenge to traditional monetary policy, hyperinflation, sanctions, and human...
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Ökonomische Bewertungen der Naturressourcen im entwickelten Sozialismus
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Probleme und Methoden zur Einschätzung komplexer ökologischer Wirkungen von Wirtschaftsmaßnahmen
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Entrepreneurship in Uncertainty
This textbook directly addresses uncertainty, giving students the skills they need to succeed in enterprises. It also helps prospective entrepreneurs and owners of businesses recognize and exploit opportunities, establish unique business models, make measured choices and manage risks. The textbo...
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De Gruyter Handbook of Firm-Level Entrepreneurship and Intrapreneurship
De Gruyter Handbooks in Business, Economics and Finance provide a comprehensive, must-have survey of a whole subject area critically discussing the leading views in the field. The main goal of each handbook is to survey a topic, explaining why an issue is important and critically discussing the ...
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Grundlagen der Finanzierung und Investition
Finanzierungs- und Investitionsentscheidungen sind von entscheidender Bedeutung für den Erfolg von Unternehmen. Daher gehören finanzwirtschaftliche Kenntnisse zum elementaren Handwerkszeug für Studierende der Wirtschaftswissenschaften ebenso wie für Praktiker. Ulrich Pape behandelt in seinem Leh...
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Startup-Praxis
„Startup-Praxis“ verbindet zwei Perspektiven moderner Gründungslehre: einen klar strukturierten, praxisnahen Werkzeugkasten Was/Wie für den Aufbau erfolgreicher Startups in allen Disziplinen – fundiert durch die Auseinandersetzung mit dem Warum als Gestaltungskraft unternehmerischen Handelns.Im M...
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Venture Capital Success
Venture capital fuels innovation and is particularly vital in a rapidly changing world.Switzerland has long been a center for the world’s financial developments and is at theforefront of venture capitalism. But what’s the secret of Swiss success and how is thatreflected – or not – in the world’s ...
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Rural Entrepreneurial Ecosystems
Rural Entrepreneurial Ecosystems explores how entrepreneurship unfolds beyond the urban centers that have dominated entrepreneurial ecosystem research. Bringing rural space to the forefront, this book examines how place, institutions, infrastructure, finance, digital connectivity, and social netw...
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Die nachhaltige Stadt
Menschen leben in Deutschland ausschließlich in Gemeinden und Städten, die damit den für die Bürger erlebbaren sozialen, kulturgeschichtlichen und wirtschaftlichen Rahmen bilden. Dort sind sie in die ihr Leben bestimmenden Netzwerke eingebunden und sie nehmen die Wechselwirkungen eigenen Agi...
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Agile Marketing
Agile Marketing is a highly relevant and timely topic for the fast-moving world that today’s marketers work within, characterized by constant technological advancements and shifting consumer behaviors. Adopting Agile principles empowers marketing teams to be more adaptable, responsive, and effect...
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De Gruyter Handbook of Social Entrepreneurship Research
The De Gruyter Handbook of Social Entrepreneurship Research responds to a growing need within scholarship and practice to better understand social entrepreneurship as a complex, evolving, and context-sensitive field. Bringing together diverse voices and perspectives, it moves beyond narrow defini...
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Zur Definition und Messung der Arbeitsproduktivität
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Erfolgreiches Personalmanagement im demografischen Wandel – Die Praxisbeispiele
Der demografische Wandel trifft die Unternehmen empfindlich: Der Fachkräftemangel oder die Überalterung der Belegschaften sind nur zwei Beispiele von Auswirkungen des demografischen Wandels, mit denen Konzerne und gerade auch kleine und mittlere Unternehmen bereits zu kämpfen haben. Für die Unter...
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Neuroleadership
Was können Führungskräfte aus den Erkenntnissen der Neurowissenschaften lernen, um ihren Job noch besser als bislang zu machen? Das Buch wendet sich an Führungskräfte, Berater, Trainer, Wissenschaftler sowie Studierende der Betriebswirtschaftslehre und Wirtschaftspsychologie. Neurowissenscha...
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Zukunft der Arbeit: New Work und agile Arbeitsformen
Alle Aspekte der angewandten Ökonomik (Volks- undBetriebswirtschaftslehre, Statistik, Ökonometrie etc.). Optimale Ausrichtung auf die Zielgruppe: Bände werden von Hochschulprofessoren verfasst. Klausurenbücher beinhalten erprobte Übungs- und Klausuraufgaben samt Lösungen sowie weitere Aufgaben fü...
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Erfolgreiches Personalmanagement im demografischen Wandel
In diesem Buch behandeln zahlreiche Experten jene personalpolitischen Handlungsfelder, die von der demografischen Entwicklung besonders betroffen sind, wie z. B. Altersstruktur, Mitarbeiterbindung, Employer-Branding, Kompetenzentwicklung, Wissens- und Gesundheitsmanagement. Basierend auf der...
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Navigating Workplace Stress
Move beyond simply coping and start designing a humane culture in the workplace.Despite increased focus on well-being in the workplace, indicators of stress, burnout, and reduced psychological safety trend upward. Navigating Workplace Stress addresses stress as a sociotechnical design challenge a...
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Technisierungsgrad der Arbeit und Qualifikation der Produktionsarbeiter
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Zur effektiven Ernährungssituation der Werktätigen
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Fachkarrieren strategisch gestalten: Die Alternative zur Führungslaufbahn
Fachkarrieren sind längst kein Nischenthema mehr: Sie sind ein strategisches Instrument, um Expertise sichtbar zu machen, Fachkräfte zu binden und Wertschöpfung gezielt zu fördern. Denn die große Mehrheit aller Beschäftigten arbeitet als Fachkraft, und viele wünschen sich eine Fachlaufbahn. Doch ...
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Bestimmung der zukünftigen Qualifikationsstruktur der Arbeitskräfte mit Hilfe eines Regressionsmodells
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Nahrungsmittel – Produktion und Weltaußenhandel seit Anfang des 19. Jahrhunderts
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Bring Women Back to Work
Skilled women remain one of the most underutilized talent pools, yet many organizations face growing skills shortages and retention challenges. Bring Women Back to Work addresses this critical gap in torday´s workforce and focuses on the successful reintegration of talented women who´ve taken car...
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Verflechtungen zwischen Stoff- und Energiewirtschaft
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Sustainable Global Careers
The ‘Sustainable Global Careers’-book introduces the novel and burgeoning concept of “sustainable careers” into the global careers arena. The globalization of business, technological advancement, geopolitical disruptions, and health threats have been significantly reshaping the global career land...
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The Future Workplace
AI and the metaverse have a wide range of effects on workplace spirituality and happiness programmes. First off, when people work in settings that value their well-being, they feel appreciated and supported, which improves employee happiness. Organisations must establish meaningful interactions a...
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Materialökonomie, Energie- und Rohstoffwirtschaft
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Break the Hero Trap
Top performers drive success. So when the pressure is on, we turn to these same people for the heroic effort that makes the difference between winning and losing. But what happens when short-term heroics become a long-term habit? The same names get called on to save the day, their efforts are cel...
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Health Financing in Low- and Middle-Income Countries
Universal health coverage (UHC) is a core part of the Sustainable Development Goals, aiming to ensure that everyone can access the health services they need without financial hardship.Understanding the role and potential of health financing to achieve UHC in low- and middle-income countries (LMIC...
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Tourismus
In der Reihe Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit, herausgegeben von Univ.-Prof. Dr. Walter Freyer, sind bereits mehr als 30 Titel zum Thema Tourismus erschienen.
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Logistikmanagement
während sich der erste Band der Betriebswirtschaftlichen Logistik ausführlich den einzelnen logistischen Teilfunktionen widmet, liegt der Schwerpunkt des zweiten Bands auf der Koordination dieser Teilfunktionen. Daneben werden die Abstimmung mit anderen betrieblichen Funktionen und die untern...
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Kosten- und Leistungsrechnung in der Spedition
Das Lehrbuch widmet sich der Kostenrechnung in Speditionen. In der Neuauflage wurden die vorhandenen Fallstudien und Kalkulationen an die aktuellen Rahmenbedingungen angepasst. Der Kostenindex des DSLV wird ausführlich dargestellt.
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Handbuch der wirtschaftswissenschaftlichen Information und Dokumentation in der DDR
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Produktions- und Logistikmanagement
Dem Lehrbuch liegt eine prozessuale Sicht der Produktion und Logistik zugrunde, wobei neben einer unternehmungsfokussierten auch eine unternehmungsübergreifende Betrachtung vorgenommen wird. Durch die unternehmungsübergreifende Sicht werden Aspekte des Supply Chain Management einbezogen....
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Nutzung hydrometeorologischer Informationen für den Warentransport Götzer Berge, Krs. Brandenburg, 29. und 30. Juni 1977
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Umgang mit Ambivalenzen im Tourismus
Tourismus gilt als Motor wirtschaftlicher Entwicklung, als Raum kultureller Begegnung und als Versprechen von Erholung und Lebensqualität. Gleichzeitig ist er geprägt von Spannungen, Widersprüchen und gesellschaftlichen Aushandlungsprozessen. Der vorliegende Sammelband widmet sich diesen Ambivale...
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Faktorenanalyse der Arbeitsproduktivität
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Probleme der Proportionalität zwischen gesellschaftlichem Arbeitsvermögen und Arbeitsplätzen
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Financial System Transformation for Welfare and Sustainability
This volume responds to persistent financial instability, widening inequality, and recurrent sovereign debt crises associated with interest rate-centered monetary systems. It contends that these challenges are structural in nature and therefore necessitate comprehensive institutional redesign rat...
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Transformation and Integration in Halal Industry
The halal industry has evolved far beyond its traditional association with food compliance, expanding into a dynamic global ecosystem encompassing finance, pharmaceuticals, tourism, cosmetics, logistics, fashion, and digital services. Today, halal is no longer defined solely as a religious obliga...
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Zu einigen Fragen der produktiven Arbeit und der Arbeitsproduktivität
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The Second Renaissance
Humanity is in a period of dramatic change—the risk of near-time impact from environmental degradation; political and socioeconomic challenges exacerbated by the manipulation of social media; and an interconnected, networked world where Artificial Intelligence and widespread computational science...
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Organisation und Leitung
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Intensivierung der betrieblichen Reproduktion
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Queues and Point Processes
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Grundfragen der Steigerung der Arbeitsproduktivität
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Corporate Trauma
All too often organizations appoint a new CEO to turnaround their fortunes, only to see a familiar pattern of failure repeated with each new strategy. Is this simply a case of poor leadership, or are there more complex issues at play? John Oliver’s ground-breaking book introduces the provocative...
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Understanding the Future
Organizations today face an increasingly complex contextual environment. The intensity of what is recognized as a VUCA world has changed how they view the world, interact with each other, and respond to this environment. Understanding the Future shows individuals and organizations how to develop...
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Evolution of Management Practice
The practice of management has experienced significant changes in recent years. Advances in technology, globalization, cultural shifts, competitive pressures, and the unpredictability of a fast-paced business environment have presented new challenges as well as opportunities for contemporary man...
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Intensivierungsfaktor Materialökonomie
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Voraussetzungen, Formen und Bedeutung der Westdeutschen Kapitalexporte 1952 bis 1958
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Socio-Political Risk Management
Managing risk necessitates an understanding of both how to avoid detrimental outcomes and to reap beneficial results. Organizations are regularly confronted with complex decisions involving risk and the impending consequences of the negative impact of its manifestation. However, the positive aspe...
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The Moral AI Leader
As artificial intelligence reshapes everyday lives, one question becomes unavoidable: What does good leadership look like when technology drives the decision-making process? The Moral AI Leader offers a clear, confident, and refreshingly practical answer. Drawing on their experience as entreprene...
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Steuern
Sowohl für Studierende und Lehrende als auch für Praktiker aus den Bereichen der Betriebswirtschaftlichen Steuerlehre und des Steuerrechts gibt dieses Buch eine übersichtliche Darstellung der wichtigsten Steuerarten in Deutschland. Die einzelnen Kapitel liefern fundierte Kenntnisse über steuerlic...
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Grundlagen der Betriebswirtschaftslehre
" Das Buch stellt in verständlicher, kompakter und übersichtlicher Form die Kernfächer der BWL dar. Dabei wird der Stoff didaktisch anschaulich aufbereitet und erläutert. Die einzelnen Kapitel des Buches lassen sich auch ohne betriebswirtschaftliche Vorkenntnisse lesen und bilden ein jeweils ...
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Marktforschung
Das Lehrbuch vermittelt in anwendungsorientierter Form Begriffe und Methoden der Marktforschung. Das Buch ist aufgeteilt in drei Teile: Methodische Grundlagen, praktische Anwendungsfelder und quantitative Analysen im Bereich der Marktforschung. Die vollständig überarbeitete Neuauflage greift akt...
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Marketing
Das etablierte Lehrbuch vermittelt wesentliche Grundlagen des konzeptionellen Marketings praxisorientiert, klar strukturiert und leicht verständlich. Es legt besonderen Fokus auf das klassische Konsumgütermarketing. Das Buch beginnt mit den grundlegenden Konzepten des Marketings, einschließlich d...
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Lead Anyway
In a corporate world still shaped by outdated ideals of charisma and conformity, Lead Anyway offers a new model for leadership from the margins. Drawing on her experience as a senior executive, neurodivergent professional, and global keynote speaker, Laurence Paquette delivers ten clear rules for...
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Lazy Excellence
WHAT IF DOING LESS COULD HELP YOU ACHIEVE MORE? WHAT IF FOCUS, CLARITY, AND ENERGY MATTERED MORE THAN EFFORT AND HUSTLE? WHAT IF EXCELLENCE WAS NEVER ABOUT DOING EVERYTHING? In Lazy Excellence, Uwe Seebacher reveals a counterintuitive truth: sustainable success is not the result of doing more, bu...
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Unmapping Customer Journeys
Traditional customer journey maps miss the truth of human experience – the emotions, influences, and sudden shifts that shape how people engage with brands. CX is not about controlling the journey. It’s about learning to travel with your customers through every twist, loop, and leap. Unmapping Cu...
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Betriebliche Marktforschung
Das vorliegende Buch stellt eine der ersten systematischen Abhandlung aller relevanten Aspekte der betrieblichen Marktforschung dar und richtet sich an die Zielgruppen betrieblicher und in Marktforschungsinstituten beschäftigter Marktforscher, an Marketiers und an Studenten der Betriebswirtschaft...
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Marketing Operations
As organizations grapple with fractured processes, siloed data sources, and shifting consumer demands, a marketing operations function that can more effectively bridge strategic goals with measurable outcomes is essential for businesses and marketing teams of all sizes. This book delves into what...
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Business and the Metaverse
Business and the Metaverse: Opportunities and Challenges in Management, Economics and Finance offers a comprehensive, evidence-based exploration of the metaverse as a disruptive environment for economic, managerial, and financial activity. Drawing on interdisciplinary research, this book bridges ...
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International führen und steuern
Globalisierung, digitale Transformation und disruptive Märkte stellen General Manager und Führungskräfte vor enorme Herausforderungen. Wer internationale Geschäfte erfolgreich steuern will, braucht praxisnahe Werkzeuge, erprobte Konzepte und eine ganzheitliche Sicht. Dieses Buch liefert genau das...
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The Intelligent Enterprise
In an era marked by volatility, complexity, and accelerated automation, leadership is undergoing a paradigm shift. The Intelligent Enterprise introduces a transformative leadership model for a new age – one where foresight, emotional resonance, and cultural fluency are not soft skills, but the co...
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De Gruyter Handbook of Leadership Approaches
De Gruyter Handbooks in Business, Economics and Finance provide a comprehensive, must-have survey of a whole subject area critically discussing the leading views in the field. The main goal of each handbook is to survey a topic, explaining why an issue is important and critically discussing the ...
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MarketingOps 3.0
What happens to Marketing Operations when customers, competitors, and brands all begin operating through autonomous agents? Marketing leaders need an operating discipline that aligns with a market shaped by machine-mediated decisions, hybrid teams, and continuous customer interactions. MarketingO...
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The End of Expertise
Why do organizations with the smartest people so often make poor decisions? Why do companies invest millions in expertise, yet struggle with complexity, slow execution, burnout, and disappointing results? In The End of Expertise, internationally recognized thought leader Uwe Seebacher challenges ...
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Surviving and Thriving in the AI Era
As human capabilities are replaced by digital technologies in the AI Era, managers and professionals will experience transformational change. Fortunately for some, previously unavailable opportunities will abound, but managers and professionals must master the set of dynamic personal capabilities...
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Naive Economics
We work, save, repay our loans, all in an effort to end up breaking even. Not because we are foolish, but because the system we live in is driven by movement, not possession. Whoever stands still loses. Yet the small investor trading through a phone app is not the new master of movement. More oft...
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Die Reichsbank in der Weimarer Republik
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Marketing
This textbook provides a comprehensive and practice-oriented introduction to the fundamental principles of marketing. It is designed to be clearly structured and easy to understand, making it ideal for both beginners and those looking to deepen their knowledge. A particular emphasis is placed on ...
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Die Reichsbank und die finanzielle Kriegsvorbereitung von 1907 bis 1914
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Conflict Management in Nonprofits
Nonprofit organizations (NPOs), where citizens come together to solve societal problems, promote civic engagement, and create the building blocks of democracy, are a major sector and employer both in the United States and the rest of the world. This book addresses conflicts in the nonprofit organ...
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Integriertes Marketing-, Vertriebs- und Kundenmanagement
Dieses Buch richtet sich in erster Linie an verantwortliche Fach- und Führungskräfte aus den Bereichen Marketing, Vertrieb, Kunden- und Servicemanagement in BtB-Unternehmen. Zugleich wendet es sich an Verantwortliche aus den Bereichen Projekt- und Qualitätsmanagement, Forschung, und Entwickl...
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De Gruyter Handbook of Integrated Marketing Communication
De Gruyter Handbooks in Business, Economics and Finance provide a comprehensive, must-have survey of a whole subject area critically discussing the leading views in the field. The main goal of each handbook is to survey a topic, explaining why an issue is important and critically discussing the ...
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Conflict Management in Nonprofits
Nonprofit organizations (NPOs), where citizens come together to solve societal problems, promote civic engagement, and create the building blocks of democracy, are a major sector and employer both in the United States and the rest of the world. This book addresses conflicts in the nonprofit organ...
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Management von Forschung und Eintwicklung
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Wirtschaftlichkeit im öffentlichen Sektor
Die öffentliche Hand unterliegt nicht nur dem Rechtmäßigkeits-, sondern auch dem Wirtschaftlichkeitsgebot, weshalb der Wirtschaftlichkeitsbegriff für konkretes Handeln der öffentlichen Hand präzisiert und operationalisiert werden muss. Es gilt, Methoden und Verfahren zu entwickeln und einzus...
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Immobilienökonomie I
Das Standardwerk der Immobilienwirtschaft - jetzt in grundlegend überarbeiteter sechster Auflage. Band I bietet eine fundierte Einführung in die betriebswirtschaftlichen Grundlagen der Immobilienökonomie und behandelt umfassend die Bereiche Investition, Finanzierung, Analyse, Bewertung und Vermar...
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Management kleiner und mittlerer Unternehmen
Im KMU-Management spielen sowohl die strategische als auch die operative Unternehmensführung eine vitale Rolle. So werden im Buch unter anderem die Themengebiete der Gründung, Entwicklung oder Übergabe sowie die operative Umsetzung in den Bereichen Marketing, Personal, Kommunikation, Finanze...
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Family Business Dynamics in Unpredictable Contexts
The third volume of the Contemporary Issues in Family Business Entrepreneurship series addresses how family businesses respond to and are shaped by unpredictable and highly complex contexts. As societies and markets move beyond the stable paradigms of the past, family enterprises face new types o...
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New Work Recruiting-Gespräche
Recruiting-Gespräche gelten als bewährtes und universell einsetzbares Instrument zur Auswahl von Bewerberinnen und Bewerbern. Klassische Interviewformate, das ausladende Nacherzählen von Lebensläufen und ein stereotypes Abklappern von Personalerfragen sind jedoch ineffizient und verhindern einen ...
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Coherence at Velocity
Most large enterprises already know what their customers need, yet far fewer are able to act on that knowledge without creating contradictions, delays, and rework elsewhere in the business. Not to mention the impact on their customers, who experience a fractured brand. With near limitless choice ...
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On the Same Page
Everything leaders say and do sends a message. When those messages conflict, employees must decide what matters, what to believe, and whether the organization means what it says. Employee communication shapes how people understand priorities, experience culture, and decide where to direct their e...
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Agile Sustainability
Agile Sustainability: Transforming Organizations to Thrive in the Age of Climate Change aims toprovide the reader with a robust framework for driving transformational change within their organizations. The primary objectives of this book are to: Integrate Sustainability and Business Agility: Offe...
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ERP Systems
ERP systems are still indispensable for companies of all sizes and industries and can significantly increase a company's performance. Based on extensive experience from research and consulting projects, this book takes a provider-neutral look at the multitude of functions offered in ERP systems.
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Working with Intelligent Systems
The growing integration of artificial intelligence into workplace environments is transforming how decisions are made, how knowledge is generated, and how work is organized across industries and institutional contexts. Examining the evolving relationship between human capabilities, organizational...
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Sraffa and Leontief Revisited
This work is dedicated to Wassiliy Leontief’s concepts of Input-Output Analysis and to the algebraic properties of Piero Sraffa's seminal models described consequently by matrix algebra and the Perron-Frobenius Theorem. Detailed examples and visualizing graphs are presented for applications of va...
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On the Emergence and Understanding of Asian Global Leadership
In the twenty-first century, it is necessary for Asia to step up and assume a larger leadership role on the global stage, commensurate with its economic weight and interests. Eighty-eight percent of the increase in the numbers of the middle class in the next five years will take place in Asia, un...
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Handbook Event Market China
China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese ...
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Handbuch Maritime Wirtschaft
Mit dem Aufbruch zur Weltwirtschaft im 17. Jahrhundert, vor allem mit dem Durchbruch der Industrialisierung in einigen europäischen Ländern während des 19. Jahrhunderts, wurde die maritime Wirtschaft zum wichtigsten Wirtschaftszweig in den Küstenregionen. Diese Entwicklung wurde befördert durch z...
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A Storytelling Strategy for Enterprise Knowledge
This series presents and discusses new and innovative approaches to knowledge sharing used by organizational management in all fields of work. The authors provide critical analysis of issues and present solutions to selected knowledge leadership challenges in all workplace environments. It thereb...
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L.E.A.D. the AI Shift
Despite surging investments in artificial intelligence, nearly 80% of enterprise AI initiatives fail to scale or deliver measurable ROI because organizations prioritize the technology while neglecting the human element. Today’s leaders face a critical challenge: how can we operationalize AI and o...
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Simulating Business Processes for Descriptive, Predictive, and Prescriptive Analytics
This book outlines the benefits and limitations of simulation, what is involved in setting up a simulation capability in an organization, the steps involved in developing a simulation model and how to ensure that model results are implemented. In addition, detailed example applications are provid...
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Fintech
This extraordinary book, written by leading players in a burgeoning technology revolution, is about the merger of finance and technology (fintech), and covers its various aspects and how they impact each discipline within the financial services industry. It is an honest and direct analysis of whe...
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Practical AI for Business Leaders, Product Managers, and Entrepreneurs
Most economists agree that AI is a general purpose technology (GPT) like the steam engine, electricity, and the computer. AI will drive innovation in all sectors of the economy for the foreseeable future. Practical AI for Business Leaders, Product Managers, and Entrepreneurs is a technical guideb...
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