Design

To Make Better Use of Typography

Typography is an essential part of visual communication design. The rapid changes brought about by digitalization also have a major impact on the type design process. Users need a solid knowledge base in order to deal with the seemingly unmanageable abundance of exciting and new fonts and to use them sensibly. 

A precise and inspiring guide for all those who want to understand and use typography in a focused and effective way, this volume provides both creative inspiration and a practical understanding. This is made possible in particular by a clear structural concept for classification into categories and subcategories, followed by a detailed look at the features. The authors present a selection of more than one hundred relevant typefaces, supplemented by historical background, user-relevant information and explanations of their special formal characteristics to make it easier to recognize the underlying formal principles.

The Creative Journey Behind the Design of Paris 2024

Each Olympic Games venue boasts a unique and distinctive identity, blending local and national character with international trends and the Olympic spirit. The design for Paris 2024 stands out with its clean, symbolic aesthetic, deeply rooted in the city's cultural and historical heritage. Hosting competitions at iconic locations was a key element in the success of this approach. 

Markus Osterwalder has meticulously curated examples from fields such as graphic design, typography, and product design to showcase the design identity of these extraordinary Games in their entirety. Through interviews with numerous contributors, the passionate Swiss collector vividly documents the creative process behind the Olympic image – from the initial proposal to its final realization. This book is a must-read for design enthusiasts, Olympic historians, and anyone fascinated by the interplay of sport, culture, and creativity.

Women’s Type: Shaping Letters, Shaping History

Frutiger, Garamond, Renner – these are the names of typographers renowned in the industry for their iconic typefaces. But where are female typographers? Despite significant contributions, the field remains dominated by men, both in perception and recognition. 

The author delves into this phenomenon of underrepresentation, aiming to enhance the visibility of female typographers and their typefaces while amplifying their creative voices within the industry. Alongside her exploration of the topic, the book showcases an inspiring collection of typefaces by talented women, each accompanied by a short biography. It is an invaluable resource for discovering typefaces when searching for fonts and highlights how female typographers continue to reshape and redefine the art of type design.

A design approach to help brands, agencies and cultural institutions to set themselves apart by fusing storytelling and communication design with creative algorithms, data, human interaction and programming.

Where there is Data, there is Design. Today's creative professionals have more opportunities for expression than ever before – at the same time, the world is becoming increasingly difficult to depict as it is becoming more and more complex and nuanced. What the industry is missing is not (more) technology and data, but a new way of thinking. Design Unlimited presents an explorative way of thinking and designing that creates dynamic identities and meaningful connections between people and brands. 

Design is shown as a co-creative process between human beings, machines and the environment in which technology is no longer understood as a tool, but as a partner, and the diverse phenomena of our environment become the driving factor of design. Patrik Hübner and Larissa Lenze open up a new dimension that incorporates ideas, stories and designs and that allows thinking and designing without boundaries to make the unseen visible.

A comprehensive and highly visual overview, from the cultural and theoretical background to the amazing variety and everything one needs to know about the creative potential of emojis and how graphic designers can capitalize on this exciting communication trend. 

A means of expression for billions of people, emojis have established their function in our everyday lives. Increasingly complex in quality and quantity, these written language companions have long since transcended the realm of written communication to become a pop culture phenomenon of their own. This handbook is a manual and source of inspiration for anyone seeking to understand and use the full potential of emojis in visual communication. 

It combines cultural, historical, and theoretical backgrounds with practical application examples. Selected works from recent years demonstrate the formal diversity of emojis and offer inspiration for one’s own work. Specific cases are used to show how emojis can be used in very different ways in the implementation of design tasks and creative projects to thus become part of visual identities.

About how images can be made and staged, how head and hand can come together in the process and how pictures can be used to tell a story

The author's approach is not so much a step-by-step instruction with template-like schemes, instead it focuses on the intrinsic logic of things, their connections and relations, and the link between presentation and design. She invites readers to question the world with alert eyes, to discard conventions and to open up to other ways of thinking and new ways of seeing and approaching things: to dare to be playful and ready for any kind of experiment, to ultimately throw all rules overboard in order to find their very own artistic individuality.
How pictures can be used to tell a story, how are they made, and how the head and the hand collaborate in the creative process? Just as each image is unique, so are the individual intentions of the artists. The technical craftsmanship of HOW is as much a decisive criterion for the quality of an image as its contextual WHAT. In addition to all depiction methods, rules of design, and phenomena of perception, quite a few additional factors are important in making convincingly narrated images.

Airports are places with multi-layered identities that millions of people pass through and where cultures meet: On the one hand, the history and the design heritage of the particular country can be identified and local characteristics are intensified and reinforced almost stereotypically. On the other hand, airports represent hypermodern functional environments in which processes are internationally standardized and maximally efficient, with a strong emphasis on entertainment and consumption. Guidance systems navigate people through airports. The graphic language creates an image in the viewer’s head carrying the respective identity in its own compact form through color, fonts, and pictograms. The authors, both specialists in the field, decipher this identity and trace its emergence and evolution over the decades. From the perspective of information design, they examine and analyze the wayfinding systems of approximately 70 airports by aligning their identities and functions.