Design

The story of the evolution of machines in computer history is full of the disruptive innovations that have led to today’s world. From the early beginnings of computing to the bulky mainframe to the personal computer era, we now live in an almost entirely digital age.

The Computer explores steps from the first ideas of a calculating machine in the 19th century and early experiments with autonomous driving in the 1920s to oversized office computers in the 1950s to laptops and wearables of today. Jens Müller delivers a visual understanding of the emergence of the Information Age that hasn’t been shown before. Tracing the stories of tech visionaries, pioneers, and entrepreneurs, the book combines compelling visuals, historical documents, and in-depth explanations to reveal significant events in computer history. Encompassing the invention of machines, coding, and software development, as well as technology's influence on today's political landscape.

This survey presents creations from Ada Lovelace, Charles Babbage, Alan Turing, Grace Hopper, Bill Gates, and Steve Jobs. Showcasing forgotten gadgets and prototypes connecting iconic products such as the Apple Macintosh and the Sony Play Station. As well as remembering milestones in software development, videogaming, and the web. Infographics explain wireless communication and other fundamental technical concepts, while the history of corporations such as IBM, Apple, Microsoft, Atari, Amazon, and Google is retraced through rare photographs and advertising campaigns.

A fascinating read, this book acknowledges the computer’s stupendous power and social impact. For techies and everyone interested in culture, economics, politics, and science, it illustrates how we got here today and helps us ask better questions about where we will be tomorrow.

From The Book of Kells to Boccaccio’s Decameron, from the Vienna Genesis to Dante’s Divine Comedy: to open Codices illustres is to open the door into a precious, private world. Now in a revised format, this radiant book brings you face-to-face with 167 of the most exquisite and important manuscripts of the medieval age.

Presented in brilliant large-format reproductions, these paradigms of miniature painting and illumination from the 4th century to 1600 were once the property of some of the greatest power players in history. Now art-historical treasures, they are worth many millions and typically tucked away in private collections or closely guarded archives—until now.

Although the focus of this collection is on European manuscripts, examples from Mexican, Persian, and Indian tradition illustrate the refinement and intricacy of manuscript illumination in non-European cultures. An informative synopsis for each manuscript orients the reader at a glance, while a 36-page appendix contains biographies of the artists, as well as an extensive bibliography, an index, and a glossary for technical terms.

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and ’60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.

Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

Celebrated around the world as a literary monument, The Divine Comedy, completed in 1321 and written by Dante Alighieri (1265–1321), is widely considered the greatest work ever composed in the Italian language. The epic poem describes Dante’s journey through Hell, Purgatory, and Heaven, representing, on a deeper level, the soul’s path towards salvation. In the last few years of his life, Romantic poet and artist William Blake (1757–1827) produced 102 illustrations for Dante’s masterwork, from pencil sketches to finished watercolors. Like Dante’s sweeping poem, Blake’s drawings range from scenes of infernal suffering to celestial light, from horrifying human disfigurement to the perfection of physical form. While faithful to the text, Blake also brought his own perspective to some of Dante’s central themes. Today, Blake’s illustrations, left in various stages of completion at the time of his death, are dispersed among seven different institutions. This edition brings these works together again, alongside key excerpts from Dante’s masterpiece. Two introductory essays consider Dante and Blake, as well as other major artists who have been inspired by The Divine Comedy, including Sandro Botticelli, Michelangelo, Eugène Delacroix, Gustave Doré, and Auguste Rodin. With an intimate reading of Blake’s illustrations, and many close-ups to allow the most delicate of details to dazzle, this is a breathtaking encounter with two of the finest artistic talents in history, as well as with such universal themes as love, guilt, punishment, revenge, and redemption.

Now available at a bargain student price, Letter Fountain is the ultimate typeface handbook. In addition to examining the form and anatomy of every letter in the alphabet, punctuation marks, and special characters, the book examines over 150 typefaces, their origins and font characteristics, with full-page tables including scale, weight, and useful alternatives. Cross-references allow these typefaces to exist in a broader visual culture context, comparing important designs with seminal artpieces and movements from Gutenberg’s era to the aesthetics of the digital age. With special attention to finding the right typeface for a given job, the handbook also includes a manual for developing digital fonts, advice on typographic rules, an in-depth comparison between sans-serif and serif typefaces, and an essay about measuring systems and indications. The extensive appendix contains a general index, a typeface index, an index of over 250 type designers, an exhaustive index of type foundries, a graphical dictionary, and a bibliography for further reading. This book received a Certificate for Typographic Excellence from Type Directors Club New York (TDC) in 2010, and a Red Dot Design Award from the Design Zentrum Nordrhein-Westfalen, Germany.

Published annually from 1906 until 1980, Decorative Art, The Studio Yearbook was dedicated to the latest currents in architecture, interiors, furniture, lighting, glassware, textiles, metalware, and ceramics. Since the publications went out of print, the now hard-to-find yearbooks have become highly prized by collectors and dealers.

TASCHEN’s Decorative Art 50s explores the spirit of optimism and the fervent consumerism of the decade. Technology and construction had been enervated by research during the war and these discoveries could now be applied in peacetime. The popularization of plastics, fiberglass, and latex literally shaped the decade. Rising incomes and postwar rebuilding on both sides of the Atlantic led to a massive housing boom in both the suburbs and inner cities, and these new homes reflected the new style. While European design was extraordinarily inventive, American design was looking to an idealized vision of the future—between them a modern idiom was developed that can be seen vividly on these pages. This overview of the decade includes the work of such famous innovators as Charles and Ray Eames, George Nelson, Hans Wegner, and Gio Ponti.

Since the dawn of modernism, visual and music production have had a particularly intimate relationship. From Luigi Russolo’s 1913 Futurist manifesto L’Arte dei Rumori (The Art of Noise) to Marcel Duchamp’s 1925 double-sided discs Rotoreliefs, the 20th century saw ever more fertile exchange between sounds and shapes, marks and melodies, and different fields of composition and performance.

In Francesco Spampinato’s unique anthology of artists’ record covers, we discover the rhythm of this particular cultural history. The book presents 450 covers and records by visual artists from the 1950s through to today, exploring how modernism, Pop Art, Conceptual Art, postmodernism, and various forms of contemporary art practice have all informed this collateral field of visual production and supported the mass distribution of music with defining imagery that swiftly and suggestively evokes an aural encounter.

Along the way, we find Jean-Michel Basquiat’s urban hieroglyphs for his own Tartown record label, Banksy’s stenciled graffiti for Blur, and a skewered Salvador Dalí butterfly on Jackie Gleason’s Lonesome Echo. There are insightful analyses and fact sheets alongside the covers listing the artist, performer, album name, label, year of release, and information on the original artwork. Interviews with Tauba Auerbach, Shepard Fairey, Kim Gordon, Christian Marclay, Albert Oehlen, and Raymond Pettibon add personal accounts on the collaborative relationship between artists and musicians.

From Azzedine Alaïa, Cristóbal Balenciaga, and Coco Chanel to Alexander McQueen, Yves Saint Laurent, and Vivienne Westwood, more than a century’s worth of fashion greats from the permanent collection of The Museum at FIT in New York City are celebrated in this fresh edition of Fashion Designers A–Z.

15 new names join the ranks of the industry’s most admired—Phoebe Philo, Patrick Kelly, and Sonia Rykiel, to name a few—in this updated and expanded release showcasing some 500 garments in the Museum’s permanent collection. From an exquisitely embroidered velvet evening gown to Mondrian-influenced minimalist chic, each piece has been selected and photographed not only for its beauty, but for its representative value, distilling the unique philosophy and aesthetics of each of the featured designers.

In her introductory essay, the Museum’s director and chief curator Valerie Steele writes about the rise of the fashion museum, and the emergence of the fashion exhibition as a popular and controversial phenomenon. International style authority Suzy Menkes contributes a foreword, texts by the museum’s curators shine historical light on each label and garment pictured, and 125 drawn portraits by artist Robert Nippoldt pay homage to the creators behind them.

In the age of big data and digital distribution, when news travel ever further and faster and media outlets compete for a fleeting slice of online attention, information graphics have swept center stage. At once nuanced and neat, they distill abstract ideas, complex statistics, and cutting-edge discoveries into succinct, compelling, and masterful designs. Cartographers, programmers, statisticians, designers, scientists, and journalists have developed a new field of expertise in visualizing knowledge.

This XL-sized compendium explores the history of data graphics from the Middle Ages right through to the digital era. Curated by Sandra Rendgen, some 400 milestones span astronomy, cartography, zoology, technology, and beyond. Across medieval manuscripts and parchment rolls, elaborate maps, splendid popular atlasses, and early computer-based information design, we systematically break down each work’s historical context, including such highlights as Martin Waldseemüller’s famous world map, the meticulous nature studies of Ernst Haeckel, and many unknown treasures.

Hot on the heels of the best-selling Information Graphics and Understanding the World, this third volume fills the gap as an unprecedented reference book for data freaks, designers, historians, and anyone thirsty for knowledge. An enthralling exploration into the teachings, research, and lives of generations past.

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories — beverages, food, body, luxury, and other markets — and no fewer than 50 sub-categories. Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.

100 years ago the brothers Adolf ("Adi") and Rudolf Dassler made their first pair of sports shoes. Hundreds of groundbreaking designs, epic moments, and star-studded collabs later, this book presents the first visual review of the adidas shoe through more than 350 models including never-before-seen prototypes and one-of-a-kind originals.

To further develop and tailor his products to athletes’ specific needs, Dassler asked them to return their worn footwear when no longer needed, with all the shoes eventually ending up in his attic (to this day, many athletes return their shoes to adidas, often as a thank you after winning a title or breaking a world record). This collection now makes up the "adidas archive", one of the largest, if not the largest archive of any sports goods manufacturer in the world—which photographers Christian Habermeier and Sebastian Jäger have been visually documenting in extreme detail for years.

Shot using the highest reproduction techniques, these images reveal the fine details as much as the stains, the tears, the repair tape, the grass smudges, the faded autographs. It’s all here, unmanipulated and captured in extremely high resolution—and with it comes to light the personal stories of each individual wearer. We encounter the shoes worn by West Germany’s football team during its “miraculous” 1954 World Cup win and those worn by Kathrine Switzer when she ran the Boston Marathon in 1967, before women were officially allowed to compete; custom models for stars from Madonna to Lionel Messi; collabs with the likes of Pharrell Williams, Raf Simons, Stella McCartney, Parley for the Oceans or Yohji Yamamoto; as well as the brand’s trailblazing techniques and materials, like its pioneering use of plastic waste that is intercepted from beaches and coastal communities.

With a foreword by designer Jacques Chassaing and expert texts, each picture tells us the why and the how, but also conveys the driving force behind adidas. What we discover goes beyond mere design; in the end, these are just shoes, worn out by their users who have loved them—but they are also first-hand witnesses of our sports, design, and culture history, from the beginnings of the Dassler brothers and the founding of adidas until today.

Wherever you shop, be it online or in a brick-and-mortar store, the first thing you notice about a product is its packaging. The quality of the packaging has a significant influence on whether or not a customer decides to buy a product. In fact, packaging has become more important than ever in recent years: Unboxing videos are watched by millions of followers on social media platforms, college Packaging Design courses are full to bursting, more and more agencies are specializing in this area, and companies are investing ever greater sums of money in the outward appearance of their products. Packaging design has long since grown to become not just part of our everyday lives, but a powerful marketing tool as well. High-quality packaging can increase the value of an entire brand.

With over 500 projects from more than 45 different countries, the sixth edition of TASCHEN’s The Package Design Book celebrates the 14th anniversary of the Pentawards, one of the industry’s most important international competitions. We will be casting our spotlight on all the winners from 2019 and 2020. With awards in six major categories – Beverages, Food, Body, Luxury, Other Markets, and Packaging Concepts – this spectacular and inspiring collection presents an array of unusual, intelligent and charming packaging concepts, demonstrating once again the importance of this design discipline.

Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.

This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.

Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

From Azzedine Alaïa, Cristóbal Balenciaga, and Coco Chanel to Alexander McQueen, Yves Saint Laurent, and Vivienne Westwood, more than a century’s worth of fashion greats are celebrated in this new edition of Fashion Designers A–Z.

An accessibly priced and updated volume features photographs of hundreds of garments selected from the Fashion Institute of Technology (FIT) museum's permanent collection. Elegant gowns from the turn of the century, Mondrian-style minimalist chic, and everything inbetween. Each of these works of art is chosen not only for its beauty but also for exemplifyingthe unique philosophy, skill, and aesthetics of each of the featured designers.

In her introductory essay, the museum’s director and chief curator, Valerie Steele, writes about the rise of the fashion museum and the emergence of the fashion exhibition as a popular and controversial phenomenon. The foreword is contributed by international style maven Suzy Menkes, texts by the museum’s curators help shine historical light on each label and garment pictured, and beautifully drawn portraits by the artist Robert Nippoldt pay homage to the creators behind them.

Through the turbulent events of the last century-and-a-half, graphic design—with its vivid, neat synthesis of image and idea—has distilled the spirit of each age. It surrounds us every minute of the day, from minimalist packaging to colorful adverts, environmental graphics to sleek interfaces: graphic design is as much about reflecting society’s aspirations and values as it is about transmitting information.

Now published as part of our popular Basic Art series, this vibrant compendium lays out the evolution of graphic design from its inception in the 1890s up until the present day. Using his sweeping knowledge of the field, author Jens Müller has curated hundreds of examples from across the globe, arranged by decade.

Each chapter also includes thumbnails of significant movements and influential publications, plus concise biographies of design masterminds like Massimo Vignelli (New York subway wayfinding), Otl Aicher (Lufthansa identity), Paula Scher (Citibank identity), Milton Glaser (I Love New York), Louise Fili (packaging), and Stefan Sagmeister (handwritten posters).

This succinct but authoritative collection reflects on the development of a creative field that is constantly changing and challenging itself. The design classics Müller has curated act as coordinates, helping to trace the incontrovertible influence of graphic design on our daily lives. It’s both a handy primer and an informed exploration of how graphic design shapes our choices, from the products we buy and the media we consume, to how we behave and think of ourselves.

With his smooth, warm, ruddy face which radiated light in all directions, Chairman Mao Zedong was a fixture in Chinese propaganda posters produced between the birth of the People’s Republic in 1949 and the early 1980s.

Chairman Mao, portrayed as a stoic superhero (aka the Great Teacher, the Great Leader, the Great Helmsman, the Supreme Commander), appeared in all kinds of situations (inspecting factories, smoking a cigarette with peasant workers, standing by the Yangzi River in a bathrobe, presiding over the bow of a ship, or floating over a sea of red flags), flanked by strong, healthy, ageless men and “masculinized” women and children wearing baggy, sexless, drab clothing. The goal of each poster was to show the Chinese people what sort of behavior was considered morally correct and how great the future of Communist China would be if everyone followed the same path toward utopia by uniting together.

This book brings together a selection of colorful propaganda artworks and cultural artifacts from Max Gottschalk’s vast collection of Chinese propaganda posters, many of which are now extremely rare.

Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.

Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to an improbable propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.

Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant—and sometimes controversial—chapter of advertising history.

Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values ​​such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.

From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.

Dazzling in scale, diversity and detail, the world never ceases to open our eyes and captivate our curiosity. Ever since the earliest cave paintings, humans have looked at this Earth that is our home and endeavored to understand it.

This expansive visual atlas presents the most exciting, creative and inspiring ways of explaining the world in information graphics. Divided into five chapters, the book covers the environment, technology, economics, society, and culture to reveal some of the Earth’s greatest intricacies in accessible visual form. Featuring more than 280 graphics, reproduced in large scale including seven fold-out spreads, the collection focuses on the 21st century, but also includes historical masterpieces to put our current situation into perspective.

Nigel Holmes introduces the book with an exclusive infographic of his own, while Sandra Rendgen provides an illustrated historical essay to explore how we have studied and interpreted our world over the centuries. With graphics drawn from such sources as Fortune, National Geographic, and The Guardian, this is not only a showcase of outstanding data design, but also a fascinating digest of where and how we live.

Sky-high, ornate, and the pinnacle of glamour, both restrictive and liberating, art object and deeply ordinary, shoes tell the story of shifting attitudes toward desire, power, and wealth throughout history. Lace up for a journey through the most enviable shoe closet from the permanent collection at The Museum at the Fashion Institute of Technology—and four centuries of fashion’s hardest working accessory.

Featuring designs from the likes of Louis Vuitton, Salvatore Ferragamo, Chanel, Gucci, Saint Laurent, Roger Vivier, Christian Louboutin, and more, Shoes A–Z. The Collection of The Museum at FIT celebrates fashion’s most revolutionary and coveted labels with more than 400 styles selected from the Museum’s pristinely preserved collection. Texts from Daphne Guinness, Valerie Steele, Colleen Hill, and The Museum’s expert team of curators explore the unique legacy of each of the featured designers and the lasting cultural impact of the shoe. Also featured are custom portraits of the designers by illustrator Robert Nippoldt. Exclusive access to original sketches, advertisements, and photographs from the designers’ private archives further illuminate the genius behind the functional, sculptural delights we cannot live without.

Also available as Collector’s Edition of 1,000 numbered copies, including three prints by Manolo Blahník created exclusively for this edition with a hallmark stamp. The 6/8 color drawings are printed on 100% cotton paper, by famed Italian company Fabriano, and are housed in a luxury portfolio with gold foil embossing and with a ribbon closure.

Clothes define people. A person’s attire, whether it be a sari, kimono, or business suit, is an essential code to his or her culture, class, personality, even faith. Indeed, clothing has the power to define people and their generation. Recognizing this sartorial significance is the Kyoto Costume Institute, whose team of curators examine fashion through sociological, historical, and artistic perspectives. With one of the world’s most extensive clothing collections, the KCI has amassed a wide range of historical garments, including underwear, shoes, and fashion accessories dating from the 18th century to the present day.

Showcasing the Institute’s vast collection, Fashion History is a fascinating excursion through clothing trends from the 18th to the 20th century. With photographs of clothing displayed on custom-made mannequins and commentary from some of the sharpest minds in fashion studies, the book is a testimony to attire as “an essential manifestation of our very being” and to the Institute’s passion for fashion as a complex and intricate art form.

Poised at the start of the 21st century, we can see clearly that the previous century was marked by momentous changes in the field of design. Aesthetics entered into everyday life with often staggering results. Our homes and workplaces turned into veritable galleries of style and innovation.

From furniture to graphics, it’s all here—the work of artists who have shaped and re-created the modern world with a dizzying variety of materials. From the organic to the geometric, from Art Deco, through to Pop and High-Tech, this book contains all the great names—Harry Bertoia, De Stijl, Dieter Rams, Philippe Starck, Charles and Ray Eames, to name only a very few.

This essential book is a comprehensive journey through the shapes and colors, forms and functions of design history in the 20th century. An A–Z of designers and design schools, which builds into a complete picture of contemporary living. Lavishly illustrated, this is design in the fullest sense.

If you take even the slightest interest in the design of your toothbrush, the history behind your washing machine, or the evolution of the telephone, you’ll take an even greater interest in this completely updated edition of Industrial Design A–Z.

Tracing the evolution of industrial design from the Industrial Revolution to the present day, the book bursts with synergies of form and function that transform our daily experience. From cameras to kitchenware, Lego to Lamborghini, we meet the individual designers, the global businesses, and above all the genius products that become integrated into even the smallest details of our lives.

Alongside star designers like Marc Newson and Philippe Starck and major global brands like Braun and Apple, lesser-known and newcomer entries such as Brompton Bicycles and Enercon wind turbines attest to product design’s restless pace, as well as to today’s most pressing challenges and priorities to which it must turn its creative invention.

For the last couple of years, Steven Heller and Julius Wiedemann have traced the latest developments in illustration around the globe—and for all those who thought digital heralded the end of an era, they’re here to set the record straight.

There were extraordinary eras before mass media changed our viewing habits, back in the day when illustration was the primary means of illuminating the word on paper—all the way to today, when we get our words and images on screens as small as a watch face. In this environment, today’s designers and artists are holding their own brilliantly. Illustration is more free and varied than ever, and it is ubiquitous in all kinds of media, from paper to screen to books, packages, clothing, cars, and restaurants.

This book celebrates the sheer quality, diversity, intensity, comedy, vivacity, and exceptionality of the work being created by illustrators right now. The artists in this collection are just the tip of the proverbial iceberg, but they represent a compelling snapshot of the styles, techniques, and use of color by artists around the world. We dare you to pick your favorites.

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The "greed is good" mantra on Wall Street spawned the power-dressing, exercise-obsessed "Me Generation" of Yuppies. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik's cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all.

Whether your heart warms nostalgically at the memory of E.T. and marathon Trivial Pursuit sessions; if you think Ghostbusters and break dancing are totally awesome, this book's for you. To all those who still hear the echoes of "I want my MTV": All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it!

Science and illustration have always walked hand in hand, and not only the scientific community but the general public as well have used images since early history to understand natural phenomena. Moreover, from Galileo to Einstein, our modern history has been written with the key support of art and with all the insights it contributes. This XL-sized book collects more than 300 graphic works that range from original sketches to technical drawings, and from meticulous hand illustrations to computer-generated images.

The Western scientific revolution that started in the 14th century catapulted humankind into a completely new way of understanding how nature and the world around us behaved. Whether it was diseases caused by viruses or the vast galaxies of the cosmos, a new army of professionals turned their minds to unlocking and reshaping the universe of our experience with a dialectic positioned between theory and evidence. The field of illustration and the development of knowledge became inseparably intertwined, as can be seen by the majestic works shown in this book that were produced by the scientists and artists who specialized in this combined field.

Explore here the work of more than 700 scientists and over 300 discoveries in anatomy, physics, chemistry, astronomy, mechanics, and many other scientific fields, through the visual works that bring them to life. Combined with detailed texts explaining their scientific significance, the illustrations in this book introduce the work of such pionieering scientists as Andreas Vesalius, Isaac Newton, Marie Curie, and Rosalind Franklin. The visualizations themselves present game-changing ideas and discoveries from the 15th century to the present day, notably including Galileo’s watercolors of the moon, Bourgery’s unparalleled Atlas of Human Anatomy and Surgery, Florence Nightingale’s statistical diagrams to indicate war casualties, and Einstein’s quickly scribbled ideas for his general theory of relativity.

Many discoveries in science take place as the result of counterintuitive thinking, and in order to visualize their work scientists have to connect with the resources of collective knowledge and in turn convey new information back to people. This book is for everyone who is continually amazed by the wonders of our world and who wants to find out more about it through the remarkable illustrations used to present advances in scientific understanding.

Scandinavia is world famous for its inimitable, democratic designs which bridge the gap between craftsmanship and industrial production, organic forms and everyday functionality. This all-you-need guide includes a detailed look at Scandinavian furniture, glass, ceramics, textiles, jewelry, metalware, and product design from 1900 to the present day, with in-depth entries on 125 designers and design-led companies.

Featured designers and designer-led companies include Verner Panton, Arne Jacobsen, Alvar Aalto, Timo Sarpaneva, Hans Wegner, Tapio Wirkkala, Stig Lindberg, Finn Juhl, Märta Måås-Fjetterström, Arnold Madsen, Barbro Nilsson, Fritz Hansen, Artek, Le Klint, Gustavsberg, Iittala, Fiskars, Orrefors, Royal Copenhagen, Holmegaard, Arabia, Marimekko, and Georg Jensen.

A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distill into a logo across events, fashion, media, music, and retailers.

Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity.

In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company’s most iconic shoes. With their project The Ten—which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others—they reinvigorated sneaker culture.

Virgil Abloh’s designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh played with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzed what makes each shoe iconic and deconstructed it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once.

ICONS traces Abloh’s investigative, creative process through documentation of the prototypes, original text messages from Abloh to Nike designers, and treasures from the Nike archives. We find Swooshes sliced away from Air Jordans and reapplied with tape or thread, Abloh’s typical text fragments in quotation marks on Air Force 1, and All Stars cut into pieces. We take a look behind the scenes and witness Abloh’s DIY approach, which gave each model in the Off-WhiteTM c/o Nike collection its own unique touch. His deconstructive vocabulary is reflected in the Swiss binding, which showcases an open spine and discloses the production of the book.

The book documents Abloh’s cooperative way of working and reaffirms the power of print. For its design Nike and Abloh partnered with the acclaimed London-based design studio Zak Group. Together they conceived a two-part compendium, equal parts catalog and conceptual toolbox. The first part of the book presents a visual culture of sneakers while a lexicon in the second part defines the key people, places, objects, ideas, materials, and scenes from which the project grew. Texts by Nike’s Nicholas Schonberger, writer Troy Patterson, curator and historian Glenn Adamson, and Virgil Abloh himself frame the collaborative work within fashion and design history. A foreword by Hiroshi Fujiwara places the project within the historical continuum of Nike collaborators.

Celebrated around the world as a literary monument, The Divine Comedy, completed in 1321 and written by Dante Alighieri (1265–1321), is widely considered the greatest work ever composed in the Italian language. The epic poem describes Dante’s journey through Hell, Purgatory, and Heaven, representing, on a deeper level, the soul’s path towards salvation.

In the last few years of his life, Romantic poet and artist William Blake (1757–1827) produced 102 illustrations for Dante’s masterwork, from pencil sketches to finished watercolors. Like Dante’s sweeping poem, Blake’s drawings range from scenes of infernal suffering to celestial light, from horrifying human disfigurement to the perfection of physical form. While faithful to the text, Blake also brought his own perspective to some of Dante’s central themes.

Today, Blake’s illustrations, left in various stages of completion at the time of his death, are dispersed among seven different institutions. This TASCHEN edition brings these works together again, alongside key excerpts from Dante’s masterpiece. Two introductory essays consider Dante and Blake, as well as other major artists who have been inspired by The Divine Comedy, including Sandro Botticelli, Michelangelo, Eugène Delacroix, Gustave Doré, and Auguste Rodin.

With an intimate reading of Blake’s illustrations, and many close-ups to allow the most delicate of details to dazzle, this is a breathtaking encounter with two of the finest artistic talents in history, as well as with such universal themes as love, guilt, punishment, revenge, and redemption.

History is a complex business. Fortunes boom and bust, empires wax and wane, and change—whether social, political, or technological—has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design—with its vivid, neat synthesis of image and idea—has distilled the spirit of each age.

This book is an in-depth history of graphic design from the end of the 19th century to the ’50s. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).

Author Jens Müller curates the standout designs for each year alongside a running sequence of design milestones. Meanwhile, in his introductory essay, David Jury situates graphic design from its point of origin in early printing, engraving, and lithography to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview as well as a visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.

As we move on from and reflect upon the 20th century, this first volume examines the foundations of what would influence some of the fastest-changing creative fields. Combined with Volume Two—which spans from the 1960s until today—the tomes offer the most comprehensive exploration of graphic design to date and a long-overdue recognition of its enormous contribution to economics, politics, social causes, the arts, media, and the way we see the world.

“If you can’t explain it simply, you don’t understand it well enough.”
—Albert Einstein

Our everyday lives are filled with a massive flow of information that we must interpret in order to understand the world we live in. Considering the complex variety of data floating around us, sometimes the best—or even only—way to communicate is visually. This unique book presents a fascinating perspective on the subject, highlighting the work of the masters of the profession, creators of breakthroughs that have changed the way we communicate. Information Graphics has been conceived and designed not just for graphics professionals, but for anyone interested in the history and practice of communicating visually.

The in-depth introductory section, illustrated with over 60 images (each accompanied by an explanatory caption), features essays by Sandra Rendgen, Paolo Ciuccarelli, Richard Saul Wurman, and Simon Rogers. Looking back all the way to primitive cave paintings as a means of communication, this section gives readers an excellent overview of the subject. The second part of the book is entirely dedicated to contemporary works by today’s most renowned professionals, presenting 200 graphics projects, with over 400 examples—each with a fact sheet and an explanation of methods and objectives—divided into chapters by the topics Location, Time, Category, and Hierarchy.

Includes: 200 projects and over 400 examples of contemporary information graphics from all over the world—ranging from journalism to art, government, education, business and much more Four essays about the development of information graphics since its beginnings

Have you ever thought of citrus fruits as celestial bodies, angelically suspended in the sky? Perhaps not, but J. C. Volkamer (1644–1720) did—commissioning an extravagant and breathtaking series of large-sized copperplates representing citrons, lemons, and bitter oranges in surreal scenes of majesty and wonder.

Ordering plants by post mostly from Italy, Germany, North Africa, and even the Cape of Good Hope, the Nuremberg merchant Volkamer was a devotee of the fragrant and exotic citrus at a time when such fruits were still largely unknown north of the Alps. His garden came to contain a wide variety of specimens, and he became so obsessed with the fruits that he commissioned a team of copperplate engravers to create 256 plates of 170 varieties of citrus fruits, many depicted life size, published in a two-volume work. The first volume appeared in 1708, with the impressively lengthy title The Nuremberg Hesperides, or: A detailed description of the noble fruits of the citron, lemon and bitter orange; how these may be correctly planted, cared for and propagated in that and neighboring regions.

In both volumes, Volkamer draws on years of hands-on experience to present a far-reaching account of citrus fruits and how to tend them—from a meticulous walk-through of how to construct temporary orangeries, glasshouses, and hothouses for growing pineapples to commentary on each fruit variety, including its size, shape, color, scent, tree or shrub, leaves, and country of origin.

In each plate, Volkamer pays tribute to the verdant landscapes of Northern Italy, his native Nuremberg, and other sites that captured his imagination. From Genovese sea views to the Schönbrunn Palace, each locale is depicted in the same exceptional detail as the fruit that overhangs it. We witness branches heavy with grapefruits arching across a sun-bathed yard in Bologna and marvel at a huge pineapple plant sprouting from a South American town. The result is at once a fantastical line-up of botanical beauty and a highly poetic tour through the lush gardens and places where these fruits grew.

Few colored sets of Volkamer’s work are still in existence today. This publication draws on the two recently discovered hand-colored volumes in the city of Fürth’s municipal archive in Schloss Burgfarrnbach. The reprint also includes 56 newly discovered illustrations that Volkamer intended to present in a third volume.

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories — beverages, food, body, luxury, and other markets — and no fewer than 50 sub-categories.

Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.

Clothes define people. A person’s attire, whether it be a sari, kimono, or business suit, is an essential code to his or her culture, class, personality, even faith. Indeed, clothing has the power to define people and their generation. Recognizing this sartorial significance is the Kyoto Costume Institute, whose team of curators examine fashion through sociological, historical, and artistic perspectives. With one of the world’s most extensive clothing collections, the KCI has amassed a wide range of historical garments, including underwear, shoes, and fashion accessories dating from the 18th century to the present day.

Showcasing the Institute’s vast collection, Fashion History is a fascinating excursion through clothing trends from the 18th to the 20th century. With photographs of clothing displayed on custom-made mannequins and commentary from some of the sharpest minds in fashion studies, the book is a testimony to attire as “an essential manifestation of our very being” and to the Institute’s passion for fashion as a complex and intricate art form.

In pursuit of both knowledge and delight, the craft of botanical illustration has always required not only meticulous draftsmanship but also a rigorous scientific understanding. This new edition of a TASCHEN classic celebrates the botanical tradition and talents with a selection of outstanding works from the National Library of Vienna, including many new images. From Byzantine manuscripts right through to 19th-century masterpieces, through peonies, callas, and chrysanthemums, these exquisite reproductions dazzle in their accuracy and their aesthetics. Whether in gently furled leaves, precisely textured fruits, or the sheer beauty and variety of colors, we celebrate an art form as tender as it is precise, and ever more resonant amid our growing awareness of our ecological surroundings and the preciousness of natural flora.

Record covers are a sign of our life and times. Like the music on the discs, they address such issues as love, life, death, fashion, and rebellion. For music fans the covers are the expression of a period, of a particular time in their lives. Many are works of art and have become as famous as the music they stand for—Andy Warhol's covers, for example, including the banana he designed for The Velvet Underground. This edition of Record Covers presents a selection of the best rock album covers of the 60s to 90s from music archivist, disc jockey, journalist, and former record-publicity executive Michael Ochs’s enormous private collection. Both a trip down memory lane and a study in the evolution of cover art, this is a sweeping look at an underappreciated art form.

As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro.

From “The World’s Finest Automatic Washer” to the Cadillac which “Gives a Man a New Outlook,” you’ll find a colorful plethora of ads for just about anything the dollar could buy. Oh, and “Have you noticed how many of your neighbors are using Herman Miller furniture these days?” If only you could really travel back in time and pick up a few chairs for your collection...

Designed to be a companion to our classic title 1000 Chairs, this edition contains an awesome selection of over 1000 lights. Presented chronologically by decade are the 20th century’s most interesting electric lights, from Tiffany’s beautiful leaded-glass shades to completely outrageous designs from the late 1960s and 1970s to the latest high-tech LED lamps. All major styles are represented here—Arts & Crafts, Art Nouveau, Art Deco, Modern Movement, De Stijl, Postwar, Pop, Radical, Postmodern, and Contemporary—in 640 pages of truly illuminated works.This definitive reference work is a must-have for collectors and design fans.

Mysterious and mathematical at once, the magical visual world of Dutch artist M.C. Escher (1898–1972) has captivated scientists and scholars and made its mark on popular culture, inspiring book covers, album art, films, posters, and puzzles.

This set puts Escher’s tessellated wonders right at your fingertips with 17 easy-to-assemble paper sculptures. Folding along the score lines, you can transform the artist’s richly geometric designs into three-dimensional polyhedra with forming and reforming patterns, including genius arrangements of flowers, butterflies, lizards, and seashells. The book includes a review of the geometric principles and artistic invention underlying Escher’s optical marvels as well as concise instructions.

Part design history, part trip down musical memory lane, this anthology of jazz album artwork is above all a treasure trove of creative and cultural inspiration. Spanning half a century, it assembles the most daring and dynamic jazz cover designs that helped make and shape not only a musical genre but also a particular way of experiencing life.

From the 1940s through to the decline of LP production in the early 1990s, each chosen cover design is distinct in the way it complements the energy of the album’s music with its own visual rhythms of frame, line, text, and form. To satisfy even the most demanding of music geeks, each record cover is accompanied by a fact sheet listing performer and album name, art director, photographer, illustrator, year, label, and more.

From Azzedine Alaïa, Cristóbal Balenciaga, and Coco Chanel to Alexander McQueen, Yves Saint Laurent, and Vivienne Westwood, more than a century’s worth of fashion greats are celebrated in this new edition of Fashion Designers A–Z.

An accessibly priced and updated volume features photographs of hundreds of garments selected from the Fashion Institute of Technology (FIT) museum's permanent collection. Elegant gowns from the turn of the century, Mondrian-style minimalist chic, and everything inbetween. Each of these works of art is chosen not only for its beauty but also for exemplifyingthe unique philosophy, skill, and aesthetics of each of the featured designers.

In her introductory essay, the museum’s director and chief curator, Valerie Steele, writes about the rise of the fashion museum and the emergence of the fashion exhibition as a popular and controversial phenomenon. The foreword is contributed by international style maven Suzy Menkes, texts by the museum’s curators help shine historical light on each label and garment pictured, and beautifully drawn portraits by the artist Robert Nippoldt pay homage to the creators behind them.

Celebrated around the world as a literary monument, The Divine Comedy, completed in 1321 and written by Dante Alighieri (1265–1321) is widely considered the greatest work ever composed in the Italian language. The epic poem describes Dante's journey through Hell, Purgatory, and Heaven, representing, on a deeper level, the soul's path towards salvation.

In the last few years of his life, Romantic poet and artist William Blake (1757–1827) produced 102 illustrations for Dante’s masterwork, from pencil sketches to finished watercolors. Like Dante's sweeping poem, Blake's drawings range from scenes of infernal suffering to celestial light, from horrifying human disfigurement to the perfection of physical form. While faithful to the text, Blake also brought his own perspective to some of Dante's central themes.

Today, Blake’s illustrations, left in various stages of completion at the time of his death, are dispersed among seven different institutions. This TASCHEN edition brings these works together again, alongside key excerpts from Dante's masterpiece. Two introductory essays consider Dante and Blake, as well as other major artists who have been inspired by The Divine Comedy, including Sandro Botticelli, Michelangelo, Eugène Delacroix, Gustave Doré and Auguste Rodin.

With a close reading of Blake’s illustrations, and 14 fold-out spreads to allow the most delicate of details to dazzle, this is a breathtaking encounter with two of the finest artistic talents in history, as well as with such universal themes as love, guilt, punishment, revenge, and redemption.

Celebrated around the world as a literary monument, The Divine Comedy, completed in 1321 and written by Dante Alighieri (1265–1321), is widely considered the greatest work ever composed in the Italian language. The epic poem describes Dante’s journey through Hell, Purgatory, and Heaven, representing, on a deeper level, the soul’s path towards salvation.

In the last few years of his life, Romantic poet and artist William Blake (1757–1827) produced 102 illustrations for Dante’s masterwork, from pencil sketches to finished watercolors. Like Dante’s sweeping poem, Blake’s drawings range from scenes of infernal suffering to celestial light, from horrifying human disfigurement to the perfection of physical form. While faithful to the text, Blake also brought his own perspective to some of Dante’s central themes.

Today, Blake’s illustrations, left in various stages of completion at the time of his death, are dispersed among seven different institutions. This TASCHEN edition brings these works together again, alongside key excerpts from Dante’s masterpiece. Two introductory essays consider Dante and Blake, as well as other major artists who have been inspired by The Divine Comedy, including Sandro Botticelli, Michelangelo, Eugène Delacroix, Gustave Doré, and Auguste Rodin.

With an intimate reading of Blake’s illustrations, and many close-ups to allow the most delicate of details to dazzle, this is a breathtaking encounter with two of the finest artistic talents in history, as well as with such universal themes as love, guilt, punishment, revenge, and redemption.

If you take even the slightest interest in the design of your toothbrush, the history behind your washing machine, or the evolution of the telephone, you’ll take an even greater interest in this completely updated edition of Industrial Design A–Z.

Tracing the evolution of industrial design from the Industrial Revolution to the present day, the book bursts with synergies of form and function that transform our daily experience. From cameras to kitchenware, Lego to Lamborghini, we meet the individual designers, the global businesses, and above all the genius products that become integrated into even the smallest details of our lives.

Alongside star designers like Marc Newson and Philippe Starck and major global brands like Braun and Apple, lesser-known and newcomer entries such as Brompton Bicycles and Enercon wind turbines attest to product design’s restless pace, as well as to today’s most pressing challenges and priorities to which it must turn its creative invention.

Up until the 20th century, children’s play was not a subject that demanded much attention. While objects that entertained children have been present from ancient history, it was only with industrial mass production—and a developing urban middle class—that toys appeared more frequently. As playthings began to display a robust economic performance, an industry rose to provide this new market with the objects of their desire. European manufacturers dominated the toy market, with Germany, in particular, supplying the American market with the bulk of both singular and mass-produced products. World War I ended its dominance, and by the 1920s, bolstered by American ingenuity and an ever-growing consumer culture supported by the media empires of newspapers, radio, and television, American toys became ubiquitous in the consumer market. Ranging from the simple to the complex, children were inundated with a commodity to be wished for and sold to by the millions. From frilly dolls to science sets, children were marketed to with gusto, first through magazines and comic books and later through television. Toys fell along familiar gender lines all while being developed with the unspoken subtext of stimulating developing minds and being vehicles of problem solving with educational value. If the first part of the 20th century represented the rise of toys in America, the postwar period signaled a market unleashed by the baby boom. That one event gained traction for the toy industry and propelled it to its current state. Unforeseen was the next chapter in the industry—the advancement of the technical revolution—which would create another dimension of toy products that would captivate both children and adults as one century blended into the next.In the world of toy production, the multimillion dollar industry took the advertising of its product seriously, and toy manufacturers inundated customers with their latest product via trade journals. In New York City, the hub of the toy industry for most of the 20th century, annual trade shows introduced a deluge of new playthings to the buying public. Frisbees, board games, baseball mitts, Hula-Hoops, air rifles, video games, dolls, and miniature trains were all served up to generations of children, cementing forever the memories of playtime. Filled with a Santa’s sack full of surprises, Toys. 100 Years of All-American Toy Ads takes us down the aisles of America’s toy stores delivering the favorites and forgotten memories of toys that were hugged and hoarded, saved and disposed of, and now finally brought back in their pristine glory. Once again it’s Christmas, your birthday, and a reward for a job well-done.

Refine your fashion sense with this essential compilation from TASCHEN’s Fashion Now! series. Edited by i-D creator Terry Jones, this book is a comprehensive overview of fashion design around the world and an indispensible work of reference for anyone interested in its future. The style set traverses both tomorrow’s superstars and established industry giants, including Haider Ackermann, Azzedine Alaïa, Ann Demeulemeester, Dolce & Gabbana, Tom Ford, Jean Paul Gaultier, Marc Jacobs, Christian Lacroix, Karl Lagerfeld, Stella McCartney, Alexander McQueen, Rick Owens, Stefano Pilati, Zac Posen, Miuccia Prada, Jil Sander, Proenza Schouler, Raf Simons, Olivier Theyskens, Dries Van Noten, Alexander Wang, Junya Watanabe, Vivienne Westwood, and many, many more

From The Book of Kells to Boccaccio’s Decameron, from the Vienna Genesis to Dante’s Divine Comedy: to open Codices illustres is to open the door into a precious, private world. Now in a revised format, this radiant book brings you face-to-face with 167 of the most exquisite and important manuscripts of the medieval age.

Presented in brilliant large-format reproductions, these paradigms of miniature painting and illumination from the 4th century to 1600 were once the property of some of the greatest power players in history. Now art-historical treasures, they are worth many millions and typically tucked away in private collections or closely guarded archives—until now.

Although the focus of this collection is on European manuscripts, examples from Mexican, Persian, and Indian tradition illustrate the refinement and intricacy of manuscript illumination in non-European cultures. An informative synopsis for each manuscript orients the reader at a glance, while a 36-page appendix contains biographies of the artists, as well as an extensive bibliography, an index, and a glossary for technical terms.

Clothes define people. A person’s attire, whether it be a sari, kimono, or business suit, is an essential code to his or her culture, class, personality, even faith. Indeed, clothing has the power to define people and their generation. Recognizing this sartorial significance is the Kyoto Costume Institute, whose team of curators examine fashion through sociological, historical, and artistic perspectives. With one of the world’s most extensive clothing collections, the KCI has amassed a wide range of historical garments, including underwear, shoes, and fashion accessories dating from the 18th century to the present day.

Showcasing the Institute’s vast collection, Fashion History is a fascinating excursion through clothing trends from the 18th to the 20th century. With photographs of clothing displayed on custom-made mannequins and commentary from some of the sharpest minds in fashion studies, the book is a testimony to attire as “an essential manifestation of our very being” and to the Institute’s passion for fashion as a complex and intricate art form.

Poised at the start of the 21st century, we can see clearly that the previous century was marked by momentous changes in the field of design. Aesthetics entered into everyday life with often staggering results. Our homes and workplaces turned into veritable galleries of style and innovation.

From furniture to graphics, it’s all here—the work of artists who have shaped and re-created the modern world with a dizzying variety of materials. From the organic to the geometric, from Art Deco, through to Pop and High-Tech, this book contains all the great names—Harry Bertoia, De Stijl, Dieter Rams, Philippe Starck, Charles and Ray Eames, to name only a very few.

This essential book is a comprehensive journey through the shapes and colors, forms and functions of design history in the 20th century. An A–Z of designers and design schools, which builds into a complete picture of contemporary living. Lavishly illustrated, this is design in the fullest sense.

Refine your fashion sense with this essential compilation from TASCHEN’s Fashion Now! series. Edited by i-D creator Terry Jones, this book is a comprehensive overview of fashion design around the world and an indispensible work of reference for anyone interested in its future. The style set traverses both tomorrow’s superstars and established industry giants, including Haider Ackermann, Azzedine Alaïa, Ann Demeulemeester, Dolce & Gabbana, Tom Ford, Jean Paul Gaultier, Marc Jacobs, Christian Lacroix, Karl Lagerfeld, Stella McCartney, Alexander McQueen, Rick Owens, Stefano Pilati, Zac Posen, Miuccia Prada, Jil Sander, Proenza Schouler, Raf Simons, Olivier Theyskens, Dries Van Noten, Alexander Wang, Junya Watanabe, Vivienne Westwood, and many, many more

With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress—such as tang and instant omelets - "just add water"—while striving to reinforce good old American values.

Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads—such as Tupperware billing its storage container as a "wifesaver."

From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

Scandinavia is world famous for its inimitable, democratic designs which bridge the gap between craftsmanship and industrial production, organic forms and everyday functionality. This all-you-need guide includes a detailed look at Scandinavian furniture, glass, ceramics, textiles, jewelry, metalware, and product design from 1900 to the present day, with in-depth entries on 125 designers and design-led companies.

Featured designers and designer-led companies include Verner Panton, Arne Jacobsen, Alvar Aalto, Timo Sarpaneva, Hans Wegner, Tapio Wirkkala, Stig Lindberg, Finn Juhl, Märta Måås-Fjetterström, Arnold Madsen, Barbro Nilsson, Fritz Hansen, Artek, Le Klint, Gustavsberg, Iittala, Fiskars, Orrefors, Royal Copenhagen, Holmegaard, Arabia, Marimekko, and Georg Jensen.

From Azzedine Alaïa, Cristóbal Balenciaga, and Coco Chanel to Alexander McQueen, Yves Saint Laurent, and Vivienne Westwood, more than a century’s worth of fashion greats are celebrated in this new edition of Fashion Designers A–Z.

An accessibly priced and updated volume features photographs of hundreds of garments selected from the Fashion Institute of Technology (FIT) museum's permanent collection. Elegant gowns from the turn of the century, Mondrian-style minimalist chic, and everything inbetween. Each of these works of art is chosen not only for its beauty but also for exemplifyingthe unique philosophy, skill, and aesthetics of each of the featured designers.

In her introductory essay, the museum’s director and chief curator, Valerie Steele, writes about the rise of the fashion museum and the emergence of the fashion exhibition as a popular and controversial phenomenon. The foreword is contributed by international style maven Suzy Menkes, texts by the museum’s curators help shine historical light on each label and garment pictured, and beautifully drawn portraits by the artist Robert Nippoldt pay homage to the creators behind them.

In today’s world of instant snapshots, 24-hour news, and round-the-clock connectivity, an illustrated press where the images are as important as the text has become an increasingly rare art form. This far-reaching compendium celebrates the golden age of graphic journalism as a distinct and unique genre and a laboratory for developing avant-garde aesthetics.

Spanning from 1819 to 1921, the collection covers a broad range of news graphics and political and satirical cartoons. Alongside the works of renowned artists such as Jean Cocteau, Juan Gris, and Käthe Kollwitz, the most famous illustrators of the time are also well represented. Thomas Nast, Honoré Daumier, Gustave Doré, and the numerous relatively unknown press graphic artists, the so-called “special artists,” whose work is rediscovered here.

Their rich and varied press work is considered not only in connection to the genre and the historical painting of the 19th century but also in its capacity as a pioneering influence on modern art. With striking examples of proto-cinematic narrative thinking, disruptions of the single image space, and daring forays into abstraction, this material is shown to have laid the groundwork for much of the avant-garde artistic expression that followed.

The book also explores Vincent Van Gogh's careful attention to the illustrated press of his time. He was inspired not only by the artistic aspect of it but also by the spirit of social reform that it represented. An avid collector, he owned a large number of press graphics and went so far as to consider it a "Bible for Artists".

Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today.

Author Jens Müller, described as the “logo detective” by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than 6,000 logos from 1870 to 1940. This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos. The catalog is divided into four design categories: Pictorial, Form, Effect, and Typographic. Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today.

Along with an extensive picture section, the book comprises an introduction by Jens Müller on the history of the trademark as well as a reproduction of the first comprehensive examination of modern corporate logos: the influential design pioneer F.H. Ehmcke’s (1878–1965) illustrated essay “Wahrzeichen—Warenzeichen” (Symbols—trademarks) from 1921. Also included are ten case studies of famous trademarks, including those of 3M, NBC, Shell, and Olivetti, and numerous rare images illustrating the—at times varied, at times consistent—developments in international logo design and the birth of the corporate identity. Logo Beginnings is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social, cultural, and corporate history and the fascinating impact of trademarks. It is also the perfect complement to the TASCHEN classic Logo Modernism.

Urban islands and bamboo hideaways set the stage for a pop culture phenomenon like no other. In mid-century America, the imaginative appeal of Tiki penetrated fashion, music, eating, drinking, and architecture.

In handy Bibliotheca Universalis format, Tiki Pop traces the development of Tiki as romantic vision and cultural appropriation. Follow Tiki from James Cook's first Pacific Island expeditions, through Gauguin's exotic paintings, Hollywood jungle fantasies, and elaborate temples erected to celebrate Tiki as the god of recreation. With hundreds of images, Tiki the pop icon unfolds from its earliest, enthusiastic beginnings to its spectacular downfall in the dawning awareness of the Western world’s colonial misdeeds.

This book is the culmination of the extensive research of Sven Kirsten, urban archaeologist, Tiki sage, and author of earlier TASCHEN investigations, The Book of Tiki and Tiki Modern, which first recovered the figure of Tiki from obscurity. In his widely lauded graphic style, Kirsten places venerable ancient godheads next to their Polynesian pop counterparts, movie posters next to matchboxes, comic strips next to Robinson Crusoe illustrations. The result is at once a visual feast, a piece of cultural history, and a tribute to a very particular vision of paradise.

In the far east of France, close to the German and Swiss borders, lies the historic city of Mulhouse. During the early 19th century, it became one of the leading centres of textile manufacture in the country. Today it is home to the Musée de l’Impression sur Étoffes, a museum dedicated entirely to the history of fabric printing from the 17th century right up to the present day.

Few are the serious fashion designers who have not come to visit this astonishing temple to textiles. This book, however, gives you the key to those vaults, presenting on its broad pages perfectly captured images of its collections that span four different continents – recounting a fascinating artistic and technological adventure across the world, from its origins in India to the most contemporary creations.

Across two volumes, you’ll discover nine luxuriantly illustrated chapters that being to glorious life a chronological and thematic overview of the Musée’s unprecedented retrospective of the art of printed fabrics. And that journey begins in India, with the first volume devoted to the far east origins of the designs that made these prints famous, and how they came over to the factories of Europe. You’ll also find here stories and images detailing artistic innovations such as toile de Jouy and the development of new colour ranges. 

In the second volume, the reader can look back at the incredible inventiveness of manufacturers and their designers throughout the nineteenth and twentieth centuries. Explore eye-catching cashmere motifs and the intense passion for nature and flowers that emerged under the Second Empire, before the artistic avant-gardes and modernity profoundly evolved the artistic creation of textile prints.

With nearly 900 pieces reproduced here to the highest possible standard, you will journey through the extraordinary tapestry of motifs and colours, that make this book such a peerless source of inspiration for textile enthusiasts of all kinds.

Celebrated around the world as a literary monument, The Divine Comedy, completed in 1321 and written by Dante Alighieri (1265–1321), is widely considered the greatest work ever composed in the Italian language. The epic poem describes Dante’s journey through Hell, Purgatory, and Heaven, representing, on a deeper level, the soul’s path towards salvation. In the last few years of his life, Romantic poet and artist William Blake (1757–1827) produced 102 illustrations for Dante’s masterwork, from pencil sketches to finished watercolors. Like Dante’s sweeping poem, Blake’s drawings range from scenes of infernal suffering to celestial light, from horrifying human disfigurement to the perfection of physical form. While faithful to the text, Blake also brought his own perspective to some of Dante’s central themes. Today, Blake’s illustrations, left in various stages of completion at the time of his death, are dispersed among seven different institutions. This edition brings these works together again, alongside key excerpts from Dante’s masterpiece. Two introductory essays consider Dante and Blake, as well as other major artists who have been inspired by The Divine Comedy, including Sandro Botticelli, Michelangelo, Eugène Delacroix, Gustave Doré, and Auguste Rodin. With an intimate reading of Blake’s illustrations, and many close-ups to allow the most delicate of details to dazzle, this is a breathtaking encounter with two of the finest artistic talents in history, as well as with such universal themes as love, guilt, punishment, revenge, and redemption.

Meet Little Nemo, a diminutive hero of comic narrative, but one of the greatest dream voyagers of the 20th century. The master creation of Winsor McCay (1869–1934), restless sleeper Nemo inspired generations of artists with his weekly adventures from bed to Slumberland, a realm of colorful companions, psychedelic scenery, and thrilling escapades.

Nemo’s creator Winsor McCay was a founding figure in the modern American entertainment industry, above all with his revolutionary comics, which set standards for panel layout and storytelling technique, timing and pacing, and architectural and other detail that left an inestimable influence on subsequent artists, including Robert Crumb and Federico Fellini.

TASCHEN’s sumptuous Winsor McCay – The Complete Little Nemo collects, in full, glorious color, all 549 episodes of Little Nemo. In the illustrated essay, art historian and comics expert Alexander Braun places Winsor McCay’s life and work within the cultural history of the U.S. media and entertainment industry, and explores the immense art historical value of McCay's dream narrative. At once an adventure story, visual delight, and piece of cultural history, this publication is a tremendous monument to one of the most innovative pioneers—and one of the most intrepid explorers—of comic history.

For 40 years, the Cold War dominated the world stage. East and West Germany stood at the frontlines of the global confrontation, symbolized by the infamous Berlin Wall, which separated lovers, friends, families, coworkers, and compatriots.

The Wende Museum in Los Angeles, California, is named after the period of change immediately following the wall's destruction. It was established in 2002 to study the visual and material culture of the former Eastern Bloc, and, with physical and psychic distance, to foster multiple perspectives on this multilayered history that continues to shape our world.

This encyclopedic volume features around 2,000 items from its extraordinary collections. Based on our XL-sized volume, this edition includes a full spectrum of art, archives, and artifacts from socialist East Germany: official symbols and dissident expressions, the spectacular and the routine, the mass-produced and the handmade, the funny and the tragic.

Accompanying these remnants of a now-vanished world are texts from scholars and specialists from across Europe, Canada, and the United States, with themes ranging from the secret police to sexuality, from monuments to mental-mapping.
 More than 800 pages, featuring around 2,000 objects. A smaller, more accessible version of our XL-sized volume, the most comprehensive overview of GDR visual and material culture to date. Several dozen images of everyday life and public events from the most famous GDR photographers. Special two-language edition featuring texts both in English and German.
Visit the Wende Musem at its expanded campus in Culver City’s Armory Building, a site originally created in preparation for World War III but re-designed by Michael Boyd, Christian Kienapfel, and Benedikt Taschen to welcome its 100,000+ collection of artifacts.

For the last ten years, Steven Heller and Julius Wiedemann have traced the latest developments in illustration across the globe—and for all those who thought digital heralded the end of an era, they’re here to set the record straight.

There were extraordinary eras before mass media changed our viewing habits, back in the day when illustration was the most primary means of illuminating the word on paper, to today when we get our words and images on screens as small as a watch face. And in this environment, today’s designers and artists are holding their own brilliantly. Illustration is more free and varied than ever, and it is ubiquitous in all kinds of media from paper to screen, books, packages, clothing, cars, and restaurants.

This book celebrates the sheer quality, diversity, intensity, comedy, vivacity, and exceptionality of the work being created by illustrators right now. From veteran artists like Brad Holland, whose oblique and metaphorical paintings for the New York Times’ op-ed section revolutionized illustrative content in the 1970s, to up-and-coming stars like Robin Eisenberg, her pastel-skinned alien belles cruising in spaceships on indie-rock album covers, the 100 artists in this collection are just the tip of the proverbial iceberg, but they represent a compelling snapshot of the styles, techniques, and use of color by artists across the world. We dare you to pick your favorites.

Includes: an introduction and foreword by editors Julius Wiedemann and Steven Heller 600 pages of brilliantly reproduced works a biography for each artist detailing their background, philosophy, motivations, and contact details an index of illustration agencies

More than four centuries on from its first publication, discover one of the jewels of urban cartography and civic studies. This quality reprint includes all 363 color plates from the Civitates orbis terrarum, a magnificent collection of town map engravings, produced between 1572 and 1617.

Featuring plans, bird’s-eye views, and maps for all major cities in Europe, plus important urban centers in Asia, Africa, and Latin America, this masterwork in urban mapping gives us a comprehensive view of city life at the turn of the 17th century. It was edited and annotated by theologian and publisher Georg Braun and largely engraved by Franz Hogenberg, but also involved over a hundred different artists and cartographers who contributed not only town views, but additional elements, such as figures in local dress, courtroom scenes, and topographical details, to help convey the situation, commercial power, and political influence of each city.

TASCHEN’s reprint contextualizes the plates with selected extracts from Braun’s original texts on the history and significance of each urban center, as well as detailed commentaries to place each city map in its cartographical and cultural context.

This volume covering Marc Newson’s design career can, if you are ambitious enough, read like a catalog of how to live. Imagine waking up in the morning, taking a bath, drying your hair, getting dressed, putting on your glasses, spritzing yourself with perfume, sitting down to eat a breakfast of tea with eggs and toast, checking your watch, packing your suitcase, driving to the airport, catching a flight, and sailing off on a luxurious yacht. What’s remarkable about this scenario, aside from its opulence, is that everything in it could be a Newson design: the bed, bathtub, hair dryer, clothes, shoes, glasses, perfume bottle, electric kettle, teapot, toaster, skillet, spatula, cooktop, plates, utensils, watch, chair, table, lighting, suitcase, car, plane, and even the yacht.

No project is too small or too great for Newson, and his career is a testament to what one person with limitless ambition, ingenuity, curiosity, and versatility can achieve. From mass-produced objects to limited-edition furniture to one-of-a-kind superworks, Newson has blurred boundaries, mapped new territories, and risen to the top of his field in the process. To call the contributions Newson has made to the design world groundbreaking and influential is hardly adequate—more accurately, his is now the benchmark against which other designers' work must inevitably be compared.

This encyclopedic tome covers all of Newson’s works to date, beginning with foundational early pieces such as the Pod of Drawers and the Lockheed Lounge (which has broken the world record for the highest price paid for a piece of furniture by a living designer), in encyclopedia-style entries ordered chronologically by category: Objects, Furniture, Interiors, Transport, and Jewelry & Timepieces. Each description explores the story behind and the making of the piece, and is amply furnished with quotes from the designer himself. The book is rounded out by a visual index of Newson’s complete works, a chronology of his life, a bibliography, and his exhibition history.

In our seventh edition of The Package Design Book, we explore the world’s leading packaging design innovations from the 2021 and 2022 Pentawards competition. Now for the first time, it showcases entries into its new Sustainable Design category, highlighting designs from established industry professionals and young talent striving to reduce the impact of packaging on the planet.

This edition strongly focuses on innovative packaging design that honors sustainability, diversity and has an inclusive approach to design at its core. Submissions from over 60 countries have pushed the boundaries of visuals to create meaningful designs that are both a pure expression of their brands’ values and a delight for the consumers who buy them. This book epitomizes beautiful design concepts that were developed with integrity.

Alongside the thousands of submissions for the competition, the Pentawards Jury has also grown to an eclectic mix of 50 members representing 25 brands and 25 design agencies, including Amazon, Mars Food, Vault49, Estée Lauder, Superunion, Coty, WWF, and Stranger & Stranger. This volume comprises state-of-the-art packaging design that is not only witty, noble, and contemporary but illustrates the impact of this design discipline.

From the Los Angeles riots to the Columbine High School massacre, Americans witnessed events and purchased items that reflected the best and worst of the decade. Bill Clinton’s presidency was in jeopardy, the digital age had erupted, and Silicon Valley was affecting everyone on the planet. Meanwhile nudity and sex ruled the pages of magazines, selling everything from haute couture to fragrances and microwave ovens. Nirvana entertained Generation X while the “Greatest Generation” considered purchasing a Probe and something called a Hummer.

Super Soakers and the game consoles Game Boy and PlayStation were the new toys, as Super Mario World, Gran Turismo, and Sonic the Hedgehog were warping the minds of young people everywhere. Luxury brands were in demand: shoppers coveted a Gucci bag, a Louis Vuitton tote, a Hermes scarf, or a Prada frock. TWA and Continental Airlines still flew the airways and Volkswagen reimagined the Beetle. It was a decade that seemed safely benign, but was jammed with events and consumption on a grand scale, setting the stage for the 21st century.

Featuring six chapters that cover a range of advertising, from food and fashion to entertainment and cars, a Desert Storm’s worth of advertising highlights makes All-American Ads of the ’90s a must-have compendium for every Beanie Babies–collecting, Simpsons-watching, pog-hoarding, and Harry Potter–loving citizen of 1990s consumerism.

Leonhart Fuchs (1501–1566) was a founding father of modern botany, honored to this day in the vivid flower, and corresponding color, Fuchsia. In 1543, Fuchs combined his masterful botanical knowledge with groundbreaking medical research in his New Herbal, a catalog of some 500 types of plants and their healing properties.

While a dependable scientific reference, The New Herbal won fame above all with the detail and quality of its illustrations. Alongside essays describing the plants’ features, origins, and medicinal powers, Fuchs presented each plant with meticulous woodcut illustrations, refining the ability for swift species identification and setting new standards for accuracy and quality in botanical publications. From the age of great exploration, The New Herbal also documented plant types from the recently discovered New World, offering the first visual record of tobacco, maize, kidney bean, and cactus.

This edition is based on Fuchs’s personal, hand-colored copy, which has miraculously survived four-and-a-half centuries in pristine condition. Fascinating for historians of medicine and art, gardeners, and anyone interested in herbal medicine, the volume features over 500 splendid illustrations, and an essay exploring the history of healing herbs.

100 years ago the brothers Adolf ("Adi") and Rudolf Dassler made their first pair of sports shoes. Hundreds of groundbreaking designs, epic moments, and star-studded collabs later, this book presents the first visual review of the adidas shoe through more than 350 models including never-before-seen prototypes and one-of-a-kind originals.

To further develop and tailor his products to athletes’ specific needs, Dassler asked them to return their worn footwear when no longer needed, with all the shoes eventually ending up in his attic (to this day, many athletes return their shoes to adidas, often as a thank you after winning a title or breaking a world record). This collection now makes up the "adidas archive", one of the largest, if not the largest archive of any sports goods manufacturer in the world—which photographers Christian Habermeier and Sebastian Jäger have been visually documenting in extreme detail for years.

Shot using the highest reproduction techniques, these images reveal the fine details as much as the stains, the tears, the repair tape, the grass smudges, the faded autographs. It’s all here, unmanipulated and captured in extremely high resolution—and with it comes to light the personal stories of each individual wearer. We encounter the shoes worn by West Germany’s football team during its “miraculous” 1954 World Cup win and those worn by Kathrine Switzer when she ran the Boston Marathon in 1967, before women were officially allowed to compete; custom models for stars from Madonna to Lionel Messi; collabs with the likes of Pharrell Williams, Raf Simons, Stella McCartney, Parley for the Oceans or Yohji Yamamoto; as well as the brand’s trailblazing techniques and materials, like its pioneering use of plastic waste that is intercepted from beaches and coastal communities.

With a foreword by designer Jacques Chassaing and expert texts, each picture tells us the why and the how, but also conveys the driving force behind adidas. What we discover goes beyond mere design; in the end, these are just shoes, worn out by their users who have loved them—but they are also first-hand witnesses of our sports, design, and culture history, from the beginnings of the Dassler brothers and the founding of adidas until today.

Mysterious and mathematical at once, the magical visual world of Dutch artist M.C. Escher (1898–1972) has captivated scientists and scholars and made its mark on popular culture, inspiring book covers, album art, films, posters, and puzzles.

This set puts Escher’s tessellated wonders right at your fingertips with 17 easy-to-assemble paper sculptures. Folding along the score lines, you can transform the artist’s richly geometric designs into three-dimensional polyhedra with forming and reforming patterns, including genius arrangements of flowers, butterflies, lizards, and seashells. The book includes a review of the geometric principles and artistic invention underlying Escher’s optical marvels as well as concise instructions.

Through the turbulent events of the last century-and-a-half, graphic design—with its vivid, neat synthesis of image and idea—has distilled the spirit of each age. It surrounds us every minute of the day, from minimalist packaging to colorful adverts, environmental graphics to sleek interfaces: graphic design is as much about reflecting society’s aspirations and values as it is about transmitting information.

Now published as part of our popular Basic Art series, this vibrant compendium lays out the evolution of graphic design from its inception in the 1890s up until the present day. Using his sweeping knowledge of the field, author Jens Müller has curated hundreds of examples from across the globe, arranged by decade.

Each chapter also includes thumbnails of significant movements and influential publications, plus concise biographies of design masterminds like Massimo Vignelli (New York subway wayfinding), Otl Aicher (Lufthansa identity), Paula Scher (Citibank identity), Milton Glaser (I Love New York), Louise Fili (packaging), and Stefan Sagmeister (handwritten posters).

This succinct but authoritative collection reflects on the development of a creative field that is constantly changing and challenging itself. The design classics Müller has curated act as coordinates, helping to trace the incontrovertible influence of graphic design on our daily lives. It’s both a handy primer and an informed exploration of how graphic design shapes our choices, from the products we buy and the media we consume, to how we behave and think of ourselves.

Clothes define people. A person’s attire, whether it be a sari, kimono, or business suit, is an essential code to his or her culture, class, personality, even faith. Indeed, clothing has the power to define people and their generation. Recognizing this sartorial significance is the Kyoto Costume Institute, whose team of curators examine fashion through sociological, historical, and artistic perspectives. With one of the world’s most extensive clothing collections, the KCI has amassed a wide range of historical garments, including underwear, shoes, and fashion accessories dating from the 18th century to the present day.

Showcasing the Institute’s vast collection, Fashion History is a fascinating excursion through clothing trends from the 18th to the 20th century. With photographs of clothing displayed on custom-made mannequins and commentary from some of the sharpest minds in fashion studies, the book is a testimony to attire as “an essential manifestation of our very being” and to the Institute’s passion for fashion as a complex and intricate art form.

Scandinavia is world famous for its inimitable, democratic designs which bridge the gap between crafts and industrial production, organic forms and everyday functionality. This all-you-need guide includes a detailed look at Scandinavian furniture, glass, ceramics, textiles, jewelry, metalware, and industrial design from 1900 to the present day, with in-depth entries on over 180 designers and design-led companies, plus a list of important design-related destinations across Norway, Sweden, Denmark, Iceland, and Finland. Featured designers and designer-led companies include Verner Panton, Arne Jacobsen, Alvar Aalto, Timo Sarpaneva, Hans Wegner, Tapio Wirkkala, Sigvard Bernadotte, Stig Lindberg, Ingeborg Lundin, Finn Juhl, Fritz Hansen, Artek, Le Klint, Gustavsberg, Iittala, Fiskars, Volvo, Saab, Orrefors, Royal Copenhagen, Holmegaard, Arabia, Marimekko, and Georg Jensen.

Through the turbulent passage of time, graphic design—with its vivid, neat synthesis of image and idea—has distilled the spirit of each age. Surrounding us every minute of every day, from minimalist packaging to colorful adverts, smart environmental graphics to sleek interfaces: graphic design is as much about transmitting information as it is about reflecting society’s cultural aspirations and values.

This second volume rounds off our in-depth exploration of graphic design, spanning from the 1960s until today. About 3,500 seminal designs from across the globe guide us in this visual map through contemporary history, from the establishment of the International Style to the rise of the groundbreaking digital age. Around 80 key pieces go under the microscope in detailed analyses besides 118 biographies of the era’s most important designers, including Massimo Vignelli (New York subway wayfinding system), Otl Aicher (Lufthansa identity), Paula Scher (Citibank brand identity), Neville Brody (The Face magazine), Kashiwa Sato (Uniqlo brand identity), and Stefan Sagmeister (handwriting posters).

With his sweeping knowledge of the field, author Jens Müller curates the standout designs for each year alongside a running sequence of design milestones. Organized chronologically, each decade is prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.

This collection of important graphic works represents a long-overdue reflection on the development of a creative field constantly changing and challenging itself. These key pieces act as coordinates through contemporary history, helping us trace the sheer influence of graphic design on our daily lives.

Combined with Volume One—which spans from the field’s very beginnings until 1959—the tomes offer the most comprehensive exploration of graphic design to date.

For 40 years, the Cold War dominated the world stage. East and West Germany stood at the frontlines of the global confrontation, symbolized by the infamous Berlin Wall, which separated lovers, friends, families, coworkers, and compatriots. The Wende Museum in Los Angeles, California, is named after the period of change immediately following the wall's destruction. It was established in 2002 to study the visual and material culture of the former Eastern Bloc, and, with physical and psychic distance, to foster multiple perspectives on this multilayered history that continues to shape our world. This encyclopedic volume features around 2,000 items from its extraordinary collections. Based on our XL-sized volume, this edition includes a full spectrum of art, archives, and artifacts from socialist East Germany: official symbols and dissident expressions, the spectacular and the routine, the mass-produced and the handmade, the funny and the tragic. Accompanying these remnants of a now-vanished world are texts from scholars and specialists from across Europe, Canada, and the United States, with themes ranging from the secret police to sexuality, from monuments to mental-mapping. More than 800 pages, featuring around 2,000 objects. A smaller, more accessible version of our XL-sized volume, the most comprehensive overview of GDR visual and material culture to date. Several dozen images of everyday life and public events from the most famous GDR photographers. Special two-language edition featuring texts both in English and German. From November 18, 2017, visit the Wende Musem at its expanded campus in Culver City’s Armory Building, a site originally created in preparation for World War III but re-designed by Michael Boyd, Christian Kienapfel, and Benedikt Taschen to welcome its 100,000+ collection of artifacts.

At the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of World War II in 1945, the economic boom of the era helped usher in the most dramatic rise in quality of life, excess, and consumerism. The war’s end also brought unprecedented pride and prosperity to the American people, and nothing reflects the new wave of consumerism and progress more than the ads of the time. Spending power dramatically increased in the decade’s second half, with plentiful jobs and higher wages. Because of the new GI Bill, affordable housing was made available to returning war veterans for the first time. People were ready to embrace the idea of the American Dream.

The postwar era represented a flood of products and services for every need and occasion, reaching every corner of society. Everything from entertainment to travel and automobiles, alcohol and tobacco, fashion and beauty, and food and beverage was in high demand and within reach. This period opened the floodgates of buying as advertisers sought to meet the needs of a population recovering from years of rationing. This engaging collection edited by Jim Heimann dives into the frenetic, lively, and brilliant era of American life and advertising in the 1940s.

If you take even the slightest interest in the design of your toothbrush, the history behind your washing machine, or the evolution of the telephone, you’ll take an even greater interest in this completely updated edition of Industrial Design A–Z.

Tracing the evolution of industrial design from the Industrial Revolution to the present day, the book bursts with synergies of form and function that transform our daily experience. From cameras to kitchenware, Lego to Lamborghini, we meet the individual designers, the global businesses, and above all the genius products that become integrated into even the smallest details of our lives.

Alongside star designers like Marc Newson and Philippe Starck and major global brands like Braun and Apple, lesser-known and newcomer entries such as Brompton Bicycles and Enercon wind turbines attest to product design’s restless pace, as well as to today’s most pressing challenges and priorities to which it must turn its creative invention.

Fritz Kahn (1888–1968) was a German doctor, educator, popular science writer, and information graphics pioneer. Chased out of Germany by the Nazis, who banned and burned his books, Kahn emigrated to Palestine, then France, and finally the United States to continue his life’s work.

In this new edition, TASCHEN celebrates Kahn as a creative genius, particularly adept at the visualization of complex scientific ideas. In such works as Man as Industrial Palace, we see how Kahn deployed vivid visual metaphors to demystify science and how his concepts have influenced generations of scientific illustrators, visual communications specialists, and infographic artists through to today.

The book features more than 350 illustrations with extensive captions, three original texts by Fritz Kahn himself, a foreword by Steven Heller, and an essay about Kahn’s life and oeuvre.

Originally published in France between 1876 and 1888, Auguste Racinet’s Le Costume historique was in its day the most wide-ranging and incisive study of clothing ever attempted. Covering the world history of costume, dress, and style from antiquity through to the end of the 19th century, the six volume work remains completely unique in its scope and detail.

This TASCHEN reprint presents Racinet’s exquisitely precise color illustrations, as well as his delightful descriptions and often witty commentary. Spanning everything from ancient Etruscan attire to French women’s couture, material is arranged according to Racinet’s original plan by culture and subject. As expansive in its reach as it is passionate in its research and attention to detail, Racinet's Costume History is an invaluable reference for students, designers, artists, illustrators, and historians; and a rich source of inspiration for anyone with an interest in clothing and style.

Package design is one of the most dynamic and fast-evolving fields of design today. Featuring over 600 creations from more than 35 countries, this compact edition celebrates extraordinary work from the global packaging design community. Showcasing the winners of the Pentawards from the past decade, the world’s leading packaging design competition.