Hoaki Books

Designers quoted:

AUSTRALIA: Motherbird (Melbourne). BELGIUM: Teresa Sdralevich (Brussels). CANADA: Dejan Djuric–Leo Burnett (Toronto); Marian Bantjes (Bowen Island). FRANCE: Emmanuelle (Paris); Grapheine (Paris). GERMANY: Miki And Tilmann–The Simple Society (Berlin/Tokyo). IRELAND: Daniel Gray–Us Two (Dublin). ITALY: Benetton Press Dept. (Ponzano). JAPAN: Yuta Takahashi (Tokyo). PORTUGAL: Clara Vieira–Claan (Porto); Joao Machado (Porto); Nuno Coelho (Porto). SPAIN: Isidro Ferrer (Madrid); Javier Jaen (Barcelona); Juan Mingarro–Brosmind (Barcelona); Pau Garcia–Domestic Data Streamers (Barcelona); Rafa Soto–Herraizsoto (Barcelona); This Is Umami (Barcelona); Veronica Fuerte–Hey Studio (Barcelona). SWEDEN: Fredrik Ost–Snask (Stockholm). SWITZERLAND: Cornelia Nuenlist–Walker. THE NETHERLANDS: Kesselskramer (Amsterdam). UK: Camille Walala (London); Chineasy (London); Kirstie–Visual Editions (London); Luke Whittaker–State of Play (London); Jan Eumann–Wolffolins (London, New York, San Francisco). US: Aiga Get Out The Vote (New York); Brian Gartside (New York); Bridget Teixeira–The Phluid Project (New York); Candy Chang (New York); David Carson (New York); Dear Data (New York/ London); Matt Dorfman (New York); Adam J. Kurtz (New York); Milton Glaser Studio (New York); Erika Zorzi–Mathery Studio (New York); Gosbinda Vizarretea–Sagmeister & Walsh (New York).

In the traditional, academic methods, drawing and painting are considered two entirely different things: drawing is the preliminary stage and painting the completion of a work. In classical painting, a preliminary drawing is made, transferred, painted over and ennobled with oil on canvas until the preliminary drawing disappears under the color and makes way for the painted, the “proper” picture. And, therefore, we learn to paint pictures using this separation whether we like it or not. But, what would happen if we didn’t separate drawing and painting, but considered pictures as a combination of both? The answer is that we would be able to do a lot more. This book is therefore neither “only” a book about drawing nor one dealing exclusively with painting, because the best illustrations are created by using both equally. With this fun, educational title, the reader can learn both together easily and creatively with incredible results. Drawing and Painting make Drainting! 

The first volume of six comprising all aspects of patternmaking for womenswear, this book is a comprehensive approach to the fundamentals of flat-pattern drafting for skirts in all their variations and forms.

This book contains the perfect method for creating skirts, explained in a simple, clear, precise, highly detailed manner. It covers the information necessary for drafting flat patterns for just about every style there is, and can easily be adapted to all skill levels. Flat-pattern drafting is the process of creating volume from a 2-D surface by outlining a pattern on paper, using specific body measurements to which ease is added according to the desired look of the garment. Developed by fashion designer and teacher Dominique Pellen after countless years of experience in the studio and in the classroom, the method for the creation and adaptation of flat patterns contained herein is suitable for a vast audience, including professionals, students and simply anyone who loves to sew. The book has already been used at professional schools and institutes, where Pellen’s method has proven to be reliable and foolproof. This expanded and updated volume on skirts is the first in a series of guides that will explore the exciting world of garment-making, a gateway that is designed to help clothiers understand and design patterns on their own.

Unlock your artistic potential with this comprehensive portrait drawing guide, with 50 step-by-step models to improve facial placement and expressions and refine your skills from sketching to shading. 

Creating a realistic portrait, whether from the front, profile, or three-quarter view, requires accurate placement of facial elements and understanding the mobility of muscles that shape our expressions. This book offers 50 models, categorized by difficulty, and guides you step-by-step from initial sketches to shading and detailing. Each page includes a dedicated space for practice: observe the model, note its unique features, draw, erase and try again, all the while refining your technique. Remember: practice makes perfect!

An inspiring guide for learning to recognise and paint the beauty of wild flowers and the untamed nature that surrounds us.

Poppies, plantains, elderberries, chamomile, wild roses… These are just a few of the wildflowers that we come across in our gardens or during walks. For the watercolourist, however, their translucent petals and subtle hues are irresistible. In this inspiring how-to book, Gaëtane Nicoulin, a passionate watercolourist and lover of nature, teaches us how to recognise and paint wildflowers, providing readers with the watercolour techniques we need to paint flowers that grow naturally in fields and meadows. The author invites us to go out and encounter these flowers ourselves, sharpening our observation and interpretation skills and developing our own style. A valuable resource for artists at all levels, the book includes a step-by-step study of 20 plants and 5 detailed projects for creating floral compositions, in addition to specific painting techniques and tips. Gaëtane’s approach to flowers is also a celebration of the untamed nature that surrounds us, inviting us to observe and to depict wildflowers in simplified versions which capture their essence. In addition to encouraging us to engage in a more contemplative kind of painting, the book also offers recipes involving berries and flowers that teach us how to identify and enjoy the many benefits of nature.

The art of protest through an impressive collection of 400 downloadable copyright-free images with politically and socially engaged content that can be used in T-shirts, posters, fanzines, stationery, and many other supports. Presenting complex ideas in a straight to the point way, these images make us reflect on the contradictions of this world. Accompanied by thought-provoking texts, these street art images are a reaction to issues such as racism, drugs, terrorism, inequality, poverty, war, destruction, life and death, freedom, war and peace, smoking, and animal rights, among others. This brilliant work not only raises important questions about today’s society in general but is also a superb illustration of pure graphic design with a political conscience. It is an ideal working tool and reference for professionals and students, or anyone with a keen interest in visual culture and communication. With a foreword by Liz McQuiston and texts by Steven Heller, Bettina Richter, Avram Finkelstein, Sarah Corbett, Fons Hickmann, Lincoln Cushing, King ADZ, and others.

Display Art features examples of ground-breaking visual merchandising and window displays in some of the world's most glamorous shops of brands like Cartier, Clarks, Dior, Hermès, Karl Lagerfield, Lacoste, Mulberry, Nike, Sotherby's and UNIQLO, straight from the creative minds of art directors, graphic designers and window display designers.

Visual merchandising can inspire consumers to interact with products, set a brand apart from its competitors, foster brand preference, and encourage purchases. This book highlights the relationship between brands, consumers, products and the display environment, by way of examples of story-telling visual displays from some of the world's most glamorous fashion emporia, such as Hermès, Karl Lagerfeld, Cartier and Fendi, but also small outlets, department stores, museums and bookshops. The projects included in this volume showcase a wide array of ideas by renowned graphic design agencies and boutique designers that have been successfully put into practice, focusing on aspects such as structure, texture, lighting design, custom lettering, amusing illustrations, delicate paper crafting, and installations made of multiple materials such as wood, steel, fabric or rubber. All these displays are characterized by alluring artwork that appeals to the senses and instincts of consumers and passers-by. An impressive selection that showcases extremely sophisticated projects but also simple, minimal and highly creative window displays, this book is the perfect inspirational guide for art directors, visual merchandisers and fashion professionals.

Brands included: Adidas, Aïshti, Alko, Booma Group, Cartier, Chloé, Coach, COS, Debenhams, Diesel, Dolce & Gabbana, Fendi, Fortnum & Mason, Hackett, Harmay, Hermès, UNIQLO, Issey Miyake, John Lewis, Joseph Fashion, Karen Miller, Karl Lagerfeld, Kiko Milano, Lacoste, LaGalleria, Le Bon Marché, Liberty, Mulberry, Nordiska, Oasis, Printemps, Q25, RIBA, Seibu Shibuya, Selfridges, Tate Modern, Topshop.

A guide to fashion illustration to help designers transform inspiration into unique collections through exercises, examples, and insights, blending illustration and sketching to refine their craft and develop a personal style

In this insightful second volume, Manuela Brambatti, employee and later exclusive partner of the Versace fashion house from 1981 to 2009, shares her wealth of experience and creative process for designing fashion collections. Building upon the tutorial approach of the first book, this volume takes a closer look at developing creativity and turning inspiration into original, innovative collections. With over forty years of experience, the author guides you through the steps of transforming everyday objects and images into fresh fashion designs. While technical drawing skills are important, for her, creativity is the cornerstone of the design process — allowing you to evolve each idea into a distinctive collection. Brambatti’s design philosophy, shaped by her work alongside Versace, emphasizes the balance between simplicity and beauty. Her unique style, a fusion of fashion sketching and illustration, is both fresh and innovative, offering invaluable insights for designers who wish to hone their craft. This book covers all aspects of the creative journey, from conceptualization to sketching, and from rough ideas to polished designs. The exercises, practical examples, and detailed advice will help you develop your own personal approach to fashion design. Whether you're inspired by the flow of fabric, everyday objects, or images in your environment, this book teaches you how to unlock your imagination and transform those ideas into beautiful, wearable art.

After decades of using software as their exclusive work tool, graphic designers today are rediscovering the creative and expressive power of handmade characters: lettering has distinctive visual impact and provides endless possibilities for the expression of ideas through a more artful use of type, texture and volume. This results in personal, timeless ‘works of art’ and a richer aesthetic experience.

This publication, now in paperback, brings together a wide range of custom lettering projects produced by graphic designers and typographers from around the world. It focuses on the design and creation processes and on the application of lettering projects on different supports, such as billboards, public walls, invitations, and menus, serving as decoration or part of a branding system. Discover this versatile art form with this unique book.

In the architecture world, sustainability has evolved from an optional feature into an urgent necessity. Now in paperback, this publication presents 25 building projects from around the world that range from a nursery to an office skyscraper, from a medical centre to an artist’s residence, and even private homes. Sustainability no longer refers just to the economy, resources, recyclable materials, renewable energy and eco-friendliness; its definition now extends to informed design at every turn, leveraging the characteristics of the location, local history and local traditions, fostering short supply chains and assessing the long-term impact that new constructions will have.

Featuring large-scale high-quality photographs and images of construction details plus drawings, sections, sketches and exploded isometrics, this volume is a meticulous selection of contemporary buildings by innovative international architecture firms. In addition, it reveals the different connection points between the planning and construction phases of a project, which reflect the joint efforts of architects, designers and builders to transform an industry that plays a key role in the environmental conservation processes. In doing so, this book illustrates environmentally-friendly construction projects and the current social and economic impact of this industry, considering not only the health of our planet but also the impact of architecture on people and the way we live.

Now in paperback, Duotone explores the possibilities and applications of two-color printing technique, which uses either two shades of the same color, black and one tint, or two different colors. This method brings out middle tones and highlights, and its results are vibrant, colorful and stunning, generating maximum expressivity while minimizing production costs. The wide selection of projects in the book covers different design categories, from logos, brochures, posters, packaging materials, book covers, posters and exhibition materials to screen designs for corporate websites and promotional microsites. The variety of designs reveals the magic of duotone techniques and how designers and artists make full use of its possibilities to create dramatic and dynamic compositions. Duotone is the next big trend in graphic design. It enhances readability, makes the most of minimalist designs without overwhelming the eye, and is the perfect way to effortlessly create unforgettable atmospheres.

A comprehensive guide to constructing all kinds of bags including handmade technical drawing and digital patternmaking.

This comprehensive guide to handbag patternmaking, intended for professionals, skilled hobbyists and students, bridges the gap between craftsmanship and innovative technical developments, including digital patternmaking. This isn’t just another patternmaking manual: it’s the script that both authors would like to have had when they had doubts about construction techniques while learning the profession, equipping readers with the tools they need to tackle an array of concepts independently. Drawing from their own experiences, the authors provide an easy to work with notebook-like resource that groups together different construction techniques, providing concise explanations, ensuring that readers gain a deeper understanding of construction methods and understand basic construction principles. 

Divided into two parts, the manual explores first the working process of bag patternmakers and their skills. It then explains the anatomy of bags and characteristics of the most popular models, introduces into the reading of style cards and technical drawings, to the signs to be included both in a paper as in a digital pattern to compile all information necessary to make a bag. This will help readers with the second part, as the book guides them through the main construction techniques for each type of bag, explaining sides, handles, flaps, linings and bottoms in meticulous detail giving tips for a correct realization. Unique in its field, this book is a valuable resource for anyone passionate about or seeking professional growth in this evolving field. Let these experienced bag designers and makers be your companions on this amazing journey, offering guidance and a wealth of answers to your questions as you unlock your full potential in the art of making handbags of all shapes and sizes.

Dive into the vibrant world of street art with this updated and expanded edition, packed with fresh content, photos of stunning art works, and insights into top artists from around the world: the ultimate guide to understanding and appreciating this ever-evolving art form.

Unthinkable a few years ago, street art is in the meantime being recognized by institutions and private galleries around the world as part of their collections. This comprehensive book by Magda Danysz, a renowned expert in this dynamic art form, explores the history and evolution of street art from its rebellious beginnings in the mid-1970s to its present-day influence, as well as the way artists are now using traditional techniques and the popular art of the 20th century and applying it to their specific urban surroundings. It delves into the unique features, codes, and language of street art, highlighting major artists like Seen, Futura, JonOne, Shepard Fairey, Space Invader, JR, and VHILS, and speaks of their political and social engagement and how their art reflects both the global crises and the rejection of the advertising industry and the institutionalization of the art world. Rich with anecdotes and stunning photographs, the anthology offers an immersive experience, showcasing how street art has transformed both cityscapes and galleries.

The new edition is packed with fresh content, artworks, and photos, providing the most current perspective on the street art scene. It emphasizes the diverse techniques and formats artists use, demonstrating their engagement with significant social issues and their commitment to a lively dialogue with society. The book also traces the ongoing emergence of new talent from around the globe, reinforcing the notion that street art is not only a reflection of contemporary issues but also an integral part of urban mythology. With its in-depth analysis and visual appeal, Street Art: An Illustrated Anthology serves as the ultimate guide for anyone interested in understanding the profound impact of street art, reminding us that art transcends museum walls, turning cities into open-air galleries.

This richly illustrated book takes readers on a tour through the history of art to learn how artists have used light (and its lack of it as shadow) to make a statement about their subject matter or create a specific mood, with examples by masters such as Giotto, Botticelli, Caravaggio, Vermeer, Courbet, Turner, Klimt, and many more, as well as theoretical approaches starting with Plato and Aristotle, moving on to Descartes, Newton, Goethe and Chevreul. 

Brimming with illustrations, this stunningly original book presents the role of light in art throughout history. Throughout history, artists have played with light, approaching it as both a subject and tool to create the desired atmosphere, convey ideas, and inspire emotions in the viewer. In medieval frescoes, rays of light stood for the presence of the divine, while 17th-century Dutch painters used light to indicate depth and construct an impactful setting. The Impressionists wanted to depict light itself and the way it plays upon the surfaces of objects in the form of color. Photography and film have used light, both natural and artificial, to make things visible in the first place. This volume delves into these and many more topics and constitutes a perfect reference book for artists, students, scholars, and art lovers.

Developed by fashion designer and teacher Dominique Pellen, the patternmaking method introduced in this book is explained in a simple, clear, precise, highly detailed way, covering all the information necessary for creating different bodices, sleeves and collars for womenswear.

This book contains the ideal method for creating base patterns to tailor bodices, sleeves and collars to different contemporary styles and modern designs. It covers the information necessary for drafting flat patterns for nearly every form there is in a progressive way in terms of difficulty and can easily be adapted to all skill levels. Developed by fashion designer and teacher Dominique Pellen after countless years of experience in the studio and in the classroom, the method for the creation and adaptation of flat patterns shown here is suitable for a wide audience, including professionals, students and basically anyone who loves to sew. This expanded and updated volume on bodices, sleeves and collars is the second in a series of womenswear guides that will explore the exciting world of garment-making, a gateway designed to help fashion design students and sewing lovers understand and design patterns on their own.

A captivating book that takes you on a journey through the world of reverse colouring that will unleash your creativity and allow your imagination to soar. The book has the colors, you draw the lines.

Immerse yourself in hours of fun and creativity with the mesmerizing world of reverse colouring. This unique artistic activity combines the meditative qualities of colouring, the cognitive stimulation of puzzles, and the freedom to express your creativity. Each page invites you to slow down, let go and allow your pen to wander freely, finding its way on the page. With a watercolour image as the background, all you need is a pen as you trace shapes, draw patterns, shade, or even cover areas with dots. This simple, deeply satisfying meditative activity will calm your mind while strengthening your artistic self-confidence. The author takes you on a stroll through lush and flowery landscapes, inviting you to imagine what happens next as you set the rules and create your own magical atmosphere. You can be realistic, have a vision or set your imagination free as if you were gazing at clouds in the sky. With 50 original works of art printed on special drawing paper, you have the perfect canvas to unleash your creativity and let your imagination soar. This reverse colouring book for adults offers a delightful escape from the ordinary, an entertaining blend of relaxation, puzzle-solving, and artistic expression, all in one immersive experience. Indulge in the joy of reverse colouring and discover the soothing power it brings to your life. Let the magic of reverse colouring ignite your creativity and bring a new level of inspiration to your artistic journey.

Drawing hands realistically can be challenging for beginners due to their complex structure and numerous joints, which change shape with every movement. This book offers 50 models, organized by difficulty, with step-by-step instructions from initial sketches to shading and detailing. Each page includes a dedicated space for practice: observe the model, note its unique features, draw, erase and try again, all the while refining your technique. Remember: Practice makes perfect!

New Playful Data: Graphic Design and Illustration for Infographics features brilliant and illustrative infographic projects from gifted graphic designers, illustrators, artists, and even scientists. Not only do they visualize data in a tangible and memorable way through playful illustrations, but they also provide us with inspiration for balancing colors, words, and images, as well as for distinguishing between primary and secondary information when data is presented alongside pictures. The projects revealed in this volume are divided into three main categories: statistical findings, flow diagrams, and instruction and explanation. Some of the projects illustrate data acquired from rigorous and precise scientific research, while others are the product of designers’ imagination and experimentation. It’s time to learn to play with data!  

Artists from disciplines commonly seen as far removed from tattooing embrace it with a different look and approach.

Artists from graphic design, photography, illustration, painting and sculpture have found in tattooing a new tool to express themselves and give way to their distinctive language. And they do it with a fresh look and extraordinary results, often far removed from the traditional tattoo. New Tattoo Artists presents the work of 25 tattoo artists from around the world, taking us on an exhilarating journey through this “new art of tattooing”. Their work is nurtured by many sources, resulting in a rich, diverse and especially unique book that offers a revitalized vision of an ancient art along with the artists’ own reflections and personal experiences.

Fashion drawing is the most important way to visualize ideas and concepts in costume and fashion design. This new and expanded two-volume edition of the already classic title Figure Drawing for Fashion Design—revised, updated and expanded—is a precise, topic-by-topic manual that will help readers acquire and perfect their skills drawing fashion designs on the female form. Mastering the rules of figure drawing as well as stylistic techniques that add individuality and flair to the design is an essential skill for all designers and illustrators to master in order to bring one’s vision to the page, and eventually mannequin. In its approach, this book is ideal both for those designers and students who want to apply themselves professionally to fashion design, and for all enthusiasts of drawing the female body in a fashion context.

It's hard not to give in to the magic of pop-up books. Everyone, adults and children, we can not stop marveling each time we turn a page and suddenly something is built in three dimensions before our eyes. "How difficult it must be to do this," thought most of us. But here is a book that shows that making your own pop ups is not as impossible as it seems. Antje von Stemm teaches us, step by step, with clear explanations, drawings, photographs and funny videos, how to build these three-dimensional works of art on paper. The learned pop-ups can be used in self-published books, birthday cards or celebrations, or any other application that comes to mind to surprise those who least expect it, and start from the most basic to more complicated creations. With easy-to-follow explanations and enjoyable language, this book is perfect for adults who want to teach children how to experiment and play with paper, a bit of glue and scissors. It is also the perfect companion for teachers, educators and parents who can use the ideas featured in this book in their classes or as an activity for a stay at home day. The book QR codes to video tutorials so that no one gets lost in the explanations.

A comprehensive guide to the world of logo redesign showcasing a wide collection of case studies and the best examples of logo redesign from around the world

In today’s dynamic world, brands must evolve and adapt to stay relevant. The logo, once a static symbol, now plays a pivotal role in brand identities that react, engage, and withstand the test of time. This book explores a wealth of examples of this currently highly demanded kind of project, where designers tackle the challenge of revitalizing brands and crafting intelligent, flexible identities within ever-changing market landscapes, incorporating new strategic elements while ensuring the essence of the brand remains intact. In this comprehensive guide, now in paperback, renowned editor Wang Shaoqiang presents a wide collection of the best case-study examples of logo redesign from around the world. Through in-depth interviews with leading logo studios, designers share their creative processes, providing valuable insights into their unique approaches. The book delves into the fundamental questions that drive logo design: What is the brand’s core challenge? How can the logo stand out in a crowded space? What emotions and messages should it convey? How can it continue to evolve over time? It displays the limitless possibilities of what a logo can be, presenting bold and innovative concepts, examining the relationship between form and function. With stunning images and thought-provoking content, it takes readers on a journey through the transformative power of logo redesign. Whether you’re a designer seeking inspiration or a brand owner navigating the complexities of logo redesign, this book offers a wealth of knowledge and inspiration and is an essential resource for anyone passionate about the art of logo design and its profound impact on the world of branding.

Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo development

Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

A complete and thorough overview of different production and finishing techniques and how to make the most of them.

Printing Design for Graphic Designers is a reference book that showcases design projects from all over the world and focuses on the processes that were used to print them. The book opens with a thorough introduction of printing history, from the primitive seal rolls used in Mesopotamia more than 5,000 years ago to today's digital technology. The projects are structured according to their printing specifications, which include cutting and folding, printing and varnishing, UV ink, thermography printing, thermochromic ink, screen printing, abrasive ink, solid colour-gold/silver ink, embossing and debossing and foil stamping. In recent years, with the help of new software tools, designers have incorporated printing finishes into their work. The result is incredibly sophisticated and daring effects applied to a wide variety of items, from business cards to record sleeves, books, posters and art. Printing Design for Graphic Designers is a wonderful journey into distinctive design and surprising creativity and will serve as a remarkable source of inspiration for graphic design and printing sector professionals.

A book dedicated entirely to geometric shapes, widely used by graphic designers and applied to all fields of communication. 

Basic geometric shapes and their various combinations are hugely popular in graphic design. The creative possibilities they offer are limitless, and viewers continuously interpret them consciously and unconsciously. In this book, now in paperback, you will find many examples of why geometry is still very much relevant in today’s graphic design industry and how it is a crucial part of our visual language. Beyond their colour and size, forms and shapes determine the character and the mood of a layout, without us even realising it. They provide order and harmony in a world of imperfection and chaos. Designers know this and have been using geometric shapes as a tool for communication and visual impact since the very beginning of the profession. The broad range of case studies featured in this book demonstrates how familiar shapes can be transformed and used to convey new concepts and trends in design.

Lauren Wager’s follow up to her bestselling Color Collective’s Palette Perfect features a fresh approach to color combinations with entirely new palettes, organized by season.

What color is summer? Is it a cool and translucent swimming pool aquamarine, brilliant watermelon red, or the pale pink interior of a seashell? If these colors define summer, what color is autumn? How about winter? And spring? In Palette Perfect, Volume 2, designer and best-selling author Lauren Wager explores the multiple possibilities of seasonal color applications, leading the reader through an inspirational presentation of image pairings and color combinations. The color palettes are portrayed in a fresh and dynamic way that allows the reader to see how certain colors play off each other in foreground and background, close together and further apart. This format is a different take on color palettes than Volume 1, and still provides the RGB and CMYK values for artists that would like to translate the colors for web and print.

Featuring countless contemporary layout examples and practical information, New Page Design provides readers with a solid technical foundation for successful editorial design. 

Now in paperback, New Page Design offers a comprehensive technical explanation of basic layout principles, a crucial graphic design field that covers the arrangement of typefaces, images, colours, objects, and grids on a page. New Page Design presents also a panorama of contemporary editorial design trends and styles through a selection of 100 projects, from newspapers and magazines to catalogues, books, brochures and posters. Supported by case studies and tips and tricks, within this book readers will gain an overall understanding of the fundamentals of editorial design, including paper size, typographic units, the history of typography and the styles of different typefaces, layout elements, interaction between sections, and the optimum way to visually convey a message. It is a perfect reference for designers who are looking for practical solutions and inspiration. The book includes interviews with Bruch —Idee & Form, Any Studio, Pyramid and Linus Lohoff.

Designers included and the countries they are working from at the moment of publication. Argentina: Mane Tatoulian. Australia: M. Giesser. Austria: Bruch—Idee & Form, Dominik Langegger. Brazil: Candice Alencar, Nayelli Jaraba, Estúdio Lampejo, Lucas Depolo Machado. Canada: Blok Design. Chile: Cristóbal Riesco. Denmark: Line Marie Rasmussen, Rasmus Jappe Kristiansen. Finland: Bond Creative Agency, Finland Tania Hoffrén, France: Empire, Syndicat, GeneralPublic, My Name is Wendy, Studio Fréro. Germany: Any Studio, Bureau Borsche, Carina Mähler, komma team, Miriam König, Moby Digg, Slanted Publishers. Guatemala: Andrés Higueros (+Mexico). Italy: Brando Corradini, Carla Cabras, Due Collective, Gusto IDS, Muttnik. Poland: Karolina Pietrzyk. Portugal: Sofia Felgueiras. Russia: Alsu Gilmanova, Ekaterina Nikolaeva, Galya Dautova and Karina Yazylyan, Timur Babaev . Spain: Clara.B Landín, creanet, David Reca, Leticia Ortín, Linus Lohoff. Sweden: Amanda & Erik, Studio Ahremark. The Netherlands: Format Wars. Turkey: Fatih Hardal. UK: Pyramid (+Portugal), Vincenzo Marchese Ragona. USA: Brian Liu (LA, CA), Pouya Ahmadi (Chigago, IL), Sagmeister & Walsh (NY, NY).

Betty Edwards fruitful lessons updated by an experienced artist and drawing teacher with a sense of encouragement.

Drawing is a universal language, but not everybody feels capable of even giving it a go. This is a useful and engaging book about the pleasure of this activity, showing that, with some exercises, anybody can draw by learning to see first. Based on the renowned method by Betty Edwards and intended either for beginners or those who need a refresher course, this book is an updated and personal account by the author which will make the fear of drawing disappear for anyone willing to try. This is a completely different type of drawing method intended to help readers overcome their insecurities and anxieties and have fun learning to draw by learning to see. By looking at the world, without the interference of what the left side of our brain assumes we are looking at, the hand will pick up the skills and abilities needed to produce a wide array of drawings. Humorous and enlightening, reading this book is sure to spark anyone’s creativity.

Through engaging exercises, readers will learn how to tell a story while painting and drawing a landscape, a cityscape or seascape with watercolour and other techniques.

This hands-on guide to landscape watercolor and other drawing and painting techniques takes readers on a series of excursions from the sea to the city, mastering the use of line and color along the way. A useful manual for drawing on the spot, it offers valuable insight into how to carefully observe the landscape before us and choose what about it we want to express; how to select and prioritize visual information; and how to apply drawing techniques to create the illusion that our compositions have been arranged effortlessly, as if by nature itself. In each of the book’s five sections (Color and Materials; Horizontality and Depth; Graphics, Shadows and Light; Lines and Perspective; and Urban Lines and Colors), the author suggests some of the questions we should ask ourselves when observing a landscape. We will learn how to tell a story while painting, prioritizing color ratios and graphic elements over faithful representation in the final result. Through these engaging exercises, readers will soon be able to manage compositional line and color effectively as they experiment with different drawing, painting and landscape representation tools and techniques.

The book delves on colour palettes for fashion: the meaning of colour, where its name comes, the fabrics on which particular colours look best and the best colour combinations.

Color consultant and curator Lauren Wager, author of the best-selling Palette Perfect volumes, and colorist, designer, and trend forecaster Sophia Naureen Ahmad team up in this practical and inspirational compendium that shows us how colors can be made to come alive and achieve specific effects in fashion. With quick and easy explanations that reveal the sensations each color communicates, how they are perceived, and their effects on different fabrics, the book seeks to inspire people and to help them express themselves through color. General readers will learn how to apply and combine it in new and exciting ways in their day-to-day wardrobe while fresh insights about the use of colors will enliven the creations of fashion design professionals. Vivid photographs bring the descriptions and explanations to life, allowing us to see with our own eyes how the right fabric for each color is used in fashion to express different moods, experiences, energy, and emotions. Each chapter features a unique color that speaks to the contemporary moment in which the authors delve into the origins of each color name and explore how it acts visually and in relation to other colors. A kind of color dictionary within the world of fashion, the palettes shown in this practical guide are a great way to get inspired by colors and combinations you may not have considered before that work perfectly.

Portraying people is undoubtedly one of the most difficult aspects of drawing. Expressions, movements, emotions and gazes add a series of challenges not present when drawing still lifes or landscapes. In addition, the scant number of books specifically about drawing children leave many of the particularities related to the portrayal of childhood unresolved. This book, now in paperback, fills this void. Using live models, either posing or simply naturally, photographs, videos, drawings of faces, it contains a step-by-step, detailed explanation on how to draw children. Through an introduction to proportions, and by training in observing the changes children experience over the years, the reader learns how to capture both children's physical and psychological transformations. Portraying Children is intended for illustrators and those who love to draw, and anyone else who wants to capture the memorable and fleeting moments associated with childhood.

In this book, renowned illustrator Victor Escandell offers a step-by-step explanation of ten different techniques and their multiple variations, so that, through experimentation, apparently simple black and white drawings or paintings gain added depth and expressiveness.

Now in paperback, this visually detailed book by renowned illustrator Victor Escandell is devoted exclusively to the infinite creative possibilities of drawing and painting in black and white. Traditional and modern materials, techniques and applications (Indian ink, pencil, pen, bamboo, water-soluble graphite, colored pencils, gouache, different types of felt-tip pens for various supports, grattage, etc.) are described clearly so that beginners and advanced artists alike can experiment with what they have learned and explore their creativity. Each chapter covers a specific technique and contains useful information such as the methods and materials used, illustrated examples and interesting anecdotes about the origin of each technique, tricks of the trade, many variations and references to other classic and contemporary authors. Each technique is demonstrated in additional detail by a short film the reader can access via QR code. Photographs display the final result and images of the process make sure readers don’t get lost along the way. Different black-and-white mixed techniques are also presented in a dedicated chapter, while the last chapter examines applications beyond paper (textiles, glass, vinyl, murals). In Escandell’s resourceful hands, the described tools take on new meaning while everyday products such as salt, bleach and even a hair dryer become essential companions on engaging artistic adventures.

A book dedicated entirely to geometric shapes, widely used by graphic designers and applied to all fields of communication.

Basic geometric shapes and their various combinations are hugely popular in graphic design. The creative possibilities they offer are limitless, and viewers continuously interpret them consciously and unconsciously. In this book, now in paperback, you will find many examples of why geometry is still very much relevant in today’s graphic design industry and how it is a crucial part of our visual language. Beyond their colour and size, forms and shapes determine the character and the mood of a layout, without us even realising it. They provide order and harmony in a world of imperfection and chaos. Designers know this and have been using geometric shapes as a tool for communication and visual impact since the very beginning of the profession. The broad range of case studies featured in this book demonstrates how familiar shapes can be transformed and used to convey new concepts and trends in design.

A comprehensive guide for aspiring jewelry designers and entrepreneurs covering branding, production, marketing, and more, with expert insights and real-life examples to help build a sustainable and successful jewelry brand

The ultimate guide for designers, entrepreneurs, and anyone looking to break into the jewelry industry, this book is written by an experienced jewelry professional, the author of Sustainable Jewelry, published in 2022. Here the author goes beyond design techniques to address the essential business knowledge often missing from many emerging brands. Drawing from his own entrepreneurial journey, the author offers a rare behind-the-scenes look at the challenges and triumphs of building a jewelry brand from scratch. In this comprehensive handbook, you'll explore the full spectrum of topics necessary for success, from understanding the jewelry industry and trends to navigating business logistics like production, sales, and marketing. 

With practical advice on building your brand identity, understanding the market, and developing a collection, the book covers every critical element of starting a business. Chapters explore branding, communication strategies, and the intricacies of creating a business plan, ensuring you're well-prepared for the competitive world of jewelry. The book is enriched by interviews with industry experts, case studies, and real-life examples, offering invaluable insight and inspiration. Perfect for students, designers, and entrepreneurs, this practical guide provides the tools needed to turn your jewelry vision into a sustainable and successful brand.

In recent years risography has captured the attention of printers and artists, especially in independent and self-publishing circles, given the technical and visual qualities it offers. Varied and vivid spot colors, the warmth of the finishes, and occasional imperfections in uniformity and register are just some of these attractive features. The book begins by giving readers a brief history of the Risograph while outlining the basic principles of the printing process, including the equipment, tools and materials needed to get started. Designed mainly for high-volume photocopying and printing, Risographs are far less expensive than conventional photocopy machines and laser or ink printers. Rich in illustrations, pictures, detailed instructions and infographics, this practical guide to Risograph printing will teach readers how to set up a Risograph, how to prepare files to print, how to make overprints and knockouts, how to choose paper, how to handle freshly printed works, what ink to use and about any additional equipment they will need to become a Riso master. An ideal primer for novice users of a Riso printer, readers will also learn how to apply artistic printing techniques that will allow them to print with brighter, more expressive, saturated colors that, unlike photocopy ink, do not fade over time. The book also includes profiles of notable printers, with one featured work of Riso art and the printing technique used.  In addition to examples of printed products, readers will find works from contributing print shops and information about design studios and artists from around the world. The book will broaden the reader’s printing horizons and illustrate the extensive variety of possibilities offered by this relatively straightforward technique, inspiring them through the prints of others to create their own riso art.

This publication, now in paperback, offers detailed insights into how emotions and feelings are reflected in people’s faces and how these can be conveyed on paper. It is a systematic and structured textbook for learning the skills necessary to draw the human head, and a useful manual for anyone who is eager to learn to draw or to gain further illustration skills. Emotions such as joy, pain, sadness, jealousy and desire are inherent human traits, and the great artists have been able to move us over the centuries through their ability to communicate them. This book guides the reader through human emotion in the history of art and also analyses the methods required to reproduce it. The volume is a practical and comprehensive artistic manual for all budding artists and those interested in improving their skills. With its clear and accessible texts, this book is an indispensable tool for students, who can also use it as a self-study manual.

This book should serve as a source of inspiration to help creative people overcome the obstacles that can appear during the production process. Featuring 25 genre-defying artists working outside the mainstream, it takes readers inside their work spaces and challenges them to focus on details that help reveal some of the secrets of their creative activity. In addition to the many images of their work, the artists, in their own words, shed light on the creative processes that made them possible. They explain why they create, what they are trying to say and how they look to literature, sculpture, music, theater or scenes from everyday life to overcome creative blocks and self-doubt and stay inspired and productive. Through their words and work, the contemporary painters, sculptors, photographers, tattooists, graffiti artists and muralists that appear in this insightful and visually sumptuous book transmit the emotion, energy, individuality and irony that defines their artistic production and the creative processes behind it.

ARTISTS INCLUDED: ARGENTINA: Claudio Pedraza. BELGIUM: Ingrid Godon. CHILE: José Romussi. FRANCE: Alexandra Duprez, Eltono, Soeurs Siamoises. GERMANY: Hermann Josef Hack, z-e-b-u. IRAN: Mohammad Barrangi. ITALY: Gaia Bernasconi, Luca Giovagnoli. JAPAN: Sanae Sugimoto, Mogu Takahashi. MEXICO: Federico Jordán, Gimena Romero. PORTUGAL: Mariana Malhão. SAUDI ARABIA: David Shillinglaw. SPAIN: Karto Gimeno, Javier Pagola, Oscar Sanmartín. SWIZERLAND: Johanna Schaible. UK: Nicholas Stevenson, Sophie Woodrow. USA: Michael McGrath (Rhinbeck, NY). VENEZUELA: Cristina Sitja.

The great mystery of color explaine using the kowledge we have from history to science, from art to psychology. 

 Why does the color catch our attention and fascinate us until seducing us? The answer is easy: because it is mysterious. Speaking of color means taking note of its enigmatic nature, of the inexplicable process of sublimation that through the centuries has made it ritual, memory, symbol, emotion. From a physiological and psychological point of view, our reactions to chromatic stimuli are complex. And if in recent decades colors seemed to have disappeared from our homes, today the interior is pervaded by bright and expressive colors, a powerful use of color on surfaces, accessories and accessories. Because colors arouse emotions, unconscious reactions, assume personal and collective meanings, and a colorful environment can positively or negatively affect our psychophysical well-being.

Color is an extraordinary strategy of nature, a formidable means of information related to the survival of living beings. In the history of humanity, it has been the subject of studies and fascinations, which have given birth to a world of myths, mysteries and curiosities. Yet color is also linked to a technological and scientific universe of great value linked closely to the universe of living. It is no coincidence that the explosion of new opportunities and decorative technologies or new applications has taken over a dizzying rise of color, driven by the desire to change, the need to create an ideal environment.

This book tries to tell both the color as history and mystery, both as a technical application, revealing origins and secrets, providing tools, a few easy rules, practical tips and creative ideas. In order to put the magic of color into practice in a project or just to treasure it and finally understand why in some environments we are just fine and in others we feel uncomfortable.

An inspiring selection of what is happening in the world of auteur jewellery right now, particularly with regard to brooches.

An inspirational photography book that opens up new perspectives and redefines our way of seeing.

Perfect for readers interested in graphic design, photography and visual communication, this book takes an in-depth look at real-world graphic compositions as they are seen through the lenses of some of the world's most talented photographers. Their well-trained eyes bring out the best in colors, textures, configurations and shapes that inspire designers, artists and other creative professionals. Although the camera is the tool that captures a given scene, the person behind it frames and composes that scene according to his or her point of view, giving it a sense of geometry and harmony, and contrast in its forms, light and shadow, and colors. The vast range of photographs contained in this book share communicative quality, clear vision and distinct aesthetic concepts as they portray objects and compositions that we may miss as we rush through our day. With these images, photographers invite us into their world and share what they see, hear and feel through their lens. The book contains exclusive interviews with these talented artists in which they share professional tips and the ideas they employ in their photographic practice.