Hoaki Books

Display Art features examples of visual merchandising and window design by art directors, graphic and window designers across the globe, in an impressive selection that showcases sophisticated projects and also also simple, minimal and highly creative window displays. 

The works included in this volume offer successful ideas concerning aspects such as lighting design, structures, custom lettering, amusing illustrations, delicate paper crafting, textures, or installations made of multi-materials such as wood, steel, fabric, or rubber.

In all cases, they have resulted in alluring artwork that appeals to the senses - and instincts!- of consumers and passers-by. This book is the perfect inspirational guide for art directors, visual merchandising dsigners and fashion professionals.

This book reveals graphic compositions from the real world as they are seen through the cameras of some of the best international photographers. Their trained eyes know how not to miss colors, textures, compositions and shapes that bring inspiration to designers, artists and professional creatives. The stunning photographs contained in this book share, in the wide diversity of their perspectives, the communicative quality, clear vision and strong aesthetic concepts of objects and compositions that we may miss in our daily lives as we rush through our day. With these images, photographers invite us to enter their world and share what they see, hear and feel through their lens. The book contains exclusive interviews with these talents in which they share professional tips and the ideas they employ in their photographic practice. This is a gorgeous and inspiring guide book for all readers interested in graphic design, photography and visual communication.

Mobile web use overtook desktop use in 2016, with the rise in the former doubling the fall in the latter. This increase in mobile traffic has made mobile user experience one of the most important factors in the success of a product or website. Providing great user experience is essential from the first second. More than 60% of users will not return to a mobile site that they had trouble accessing, and this means that content, navigation and visual design elements must be twice as intuitive as they are on a desktop. In the face of these trends, designers must constantly keep in mind the point that little screens have very little room for error. Interactive Design for Screen is the result of extensive research centred on the latest designs optimized for the screens of mobile devices. Over a hundred projects appear in this volume, and they showcase the functionality and accessibility of great mobile user interfaces. The designers featured analyse their projects from a variety of perspectives such as product specifications, site purpose and target users, making Interactive Design for Screen a highly practical and inspiring guide for students and designers who know that a great mobile user experience is nothing less than essential. It includes QR codes in each project that link to the behance page to let readers see the interactive effect of the project. 

Within the world of graphic design, lettering is basically illustrating with words, phrases or numbers in order to convey unique visual personality to our message. 

After decades of using software as their exclusive work tool, graphic designers today are re-discovering the creative and expressive power of handmade letters: lettering has a distinctive visual and physical effect, and provides endless possibilities of expressing ideas through a more artful use of type, texture and volume. This results in more personal, timeless effects and a richer aesthetic experience.

Scripted collects a wide diversity of proposals produced by graphic designers and typographers from around the world using custom lettering.

In a world full of fast-paced lifestyles, constant interaction and interlinked global activities, food has become a common denominator that connects people from all around the world and new trends of restaurant interior design is building up with the times. The featured 60 international projects show the latest trends of restaurant design. Some with an industrial look, some with a lot of landscape elements coming into the interior space, some with bold color schemes and no more white walls, a wide array of possibilities open up on this field of interior design. With a descriptive text for each project, the book focuses on colour scheme, lighting, and decorative details and provides valuable inspiration and reference for professional designers, food lovers and other people related to the restaurant business.

Graphic design software is constantly evolving, allowing designers to meet specific printing specifications. Print Finishes is a reference book that showcases design projects from all over the world and focuses on the processes that were used to print them. The book opens with a thorough introduction of printing history, from the primitive seal rolls used in Mesopotamia more than 5,000 years ago to today's digital technology. The projects are structured according to their printing specifications, which include cutting and folding, printing and varnishing, UV ink, thermography printing, thermochromic ink, screen printing, abrasive ink, solid colour-gold/silver ink, embossing and debossing and foil stamping. In recent years, with the help of new software tools, designers have incorporated printing finishes into their work. The result is incredibly sophisticated and daring effects applied to a wide variety of items, from business cards to record sleeves, books, posters and art. Print Finishes is a wonderful journey into distinctive design and surprising creativity and will serve as a remarkable source of inspiration for graphic design and printing sector professionals.

Delicious focuses on the visual identity of the sweetest places in the world: chocolate boutiques, bakeries and confectionaries, and coffee shops. 

Even though it would seem easy for these kinds of businesses to establish a connection with customers, the fiercely growing competition in this field makes it essential for shop owners and designers to shape a unique and unforgettable impression so as to create fidelity and brand awareness. This book presents brand strategies designed by international designers to catch the eye of hungry consumers. The establishments showcased here entice their clients through cohesive identity design that includes interior and graphic design, packaging and stationary, product positioning and every single detail and accessory. Delicious is an excellent source for designers and shop owners working in this field, as well as for readers who love relaxing over a cup of fragrant espresso or revitalizing tea while savouring all sorts of exquisite bites. From a delicate violet macaron to a buttery croissant or carrot cake, an irresistibly gooey brownie, a perfect, bittersweet chocolate bar or some other wickedly delicious extravagance, in a warm, seductive atmosphere.

This book includes a wealth of typefaces selected by their innovative, aesthetic, or adaptable approach, including a representation of their use in different international projects.  It also features a series of interviews to 5 representative typeface designers who provide an account of the creative process behind designing a typeface, how it was created, and how it displays in design. This book will serve as an inspiration for those who are interested in fonts design and want to create something new. This book would probably be the best way for them to get inspired.

We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling– a consistent message, weaving meaning into every piece.

Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, stationary, wrapping paper, bags, boxes or gifts, to the trademark colour, furniture, accessories such as hangers or curtains, and all sorts of decorative elements. All these components will contribute to nail a brand’s Identity and will definitely ignite consumers’ wish for belonging, and passion for purchasing. From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eye-wear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design: a great reference book for designers and store-owners.

This book presents an eclectic selection of a hundred graphic design projects that are drawn from a wide variety of areas and incorporate three-dimensional effects.

Through using 3D tools, each of these sophisticated projects reveals spectacular, hypnotic and dynamic effects that lend depth and visual impact. The volume demonstrates the different possibilities for combining 2D and 3D and for applying those combinations to different graphical elements to communicate a message with fresher and stronger expressiveness. It includes photographs of each of the practical applications of the projects, which range from posters for exhibitions and events to branding and corporate identity, and its descriptive texts cover the applied techniques and details of the graphics processes.

This book demonstrates how proficiency in 3D tools can open up futuristic, agile and fun finishes for projects. It is a guide filled with inspiration and practical ideas for graphic designers and students.

Duotone in Graphic Design explores the possibilities and applications of the duotone printing technique, which applies either two shades of the same colour, black and one tint, or two different colours. This process brings out middle tones and highlights, and its results are vibrant, colourful and stunning. The projects selected for this book cover different design categories, from logos, brochures, posters, packaging materials, book covers, posters and exhibition materials to screen designs for corporate websites and promotional microsites. The wide variety of designs reveals the magic of duotone and how designers and artists make full use of duotone techniques to create dramatic and dynamic compositions. Duotone is the next big trend in graphic design. It enhances readability, it makes the most of minimalist designs without overwhelming the eye, and it’s perfect for effortlessly creating atmospheres.

An inspirational photography book that opens up new perspectives and redefines our way of seeing.

Perfect for readers interested in graphic design, photography and visual communication, this book takes an in-depth look at real-world graphic compositions as they are seen through the lenses of some of the world's most talented photographers. Their well-trained eyes bring out the best in colors, textures, configurations and shapes that inspire designers, artists and other creative professionals. Although the camera is the tool that captures a given scene, the person behind it frames and composes that scene according to his or her point of view, giving it a sense of geometry and harmony, and contrast in its forms, light and shadow, and colors. The vast range of photographs contained in this book share communicative quality, clear vision and distinct aesthetic concepts as they portray objects and compositions that we may miss as we rush through our day. With these images, photographers invite us into their world and share what they see, hear and feel through their lens. The book contains exclusive interviews with these talented artists in which they share professional tips and the ideas they employ in their photographic practice.