Hoaki Books

Fashion is one of the defining features of human evolution and culture. Spanning from the first civilizations to today’s most recent trends, this enlarged and updated edition analyses the importance and meaning of fashion via an in-depth approach and a rich selection of illustrations and photographs. It contains interpretative sketches and drawings of the clothes that feature in paintings and works of art to provide an overall perspective on and a comprehensive understanding of fashion. The lavish visuals, which many other titles in this field lack, truly bring the topic to life. In this book, the reader will discover the beauty and mystery of fashion throughout the ages, the roles it has played in society and the creativity and inventive power it has held throughout history.

The first volume in this two-part series provides a step-by-step guide to the fundamental aspects of the graphic representation of a wide range of jewellery pieces, from the simplest to the most complex forms. Different volumes, spaces, surfaces and finishes are explained in detail, as are methods for depicting different materials, from timeless metals and precious stones to substances such as celluloid and bakelite.

The objective of this book is not to showcase completed jewellery pieces. Instead, it aims to provide readers with the tools needed to be able to accurately convey their ideas and master use of colour, as well as to draw different facets and effects such as brilliance, transparency and opacity. It does so by explaining a variety of illustration techniques involving pencils, markers, pastels, tempera and computer rendering.

Tired of wearing the same clothes? How about revamping your wardrobe with new custom made clothes? This is a practical sewing manual that shows all the steps for making skirts and trousers, from the basics, like different hand stitches and using a sewing machine, to taking measurements and understanding patterns, all explained with detailed illustrations and photographs for each step. The results are original garments, handmade by you and made to measure. The book includes everything you must know to get started; no previous sewing experience is needed, but you will be amazed of what you can achieve: a wealth of different types of skirts –straight, curled at the waist, classic, mini, flared, balloon, mermaid, asymmetric and more– and trousers –with or without pockets, classic, skinny-fit, low-waist, and many more.

In the world of textiles, knitted fabric is one of the most complicated to work with, but also one of the most commonly used. This is a book for all those fashion lovers who, although fascinated by knitted fabric, have never yet dared to venture into this field and for those advanced and professional knitters who want to systematically round off their knowledge.   It includes all the steps necessary to realize a knitted garment, from the choice of yarn to manufacturing apparel, explaining how to use a knitting machine correctly, the linking, cutting, sewing, and, last but not least, ironing of knitted garments. All this taking into account that knowing how to recognize and develop a stitch is crucial, but that it is increasingly important to know how to represent stitches for different machines in a useful way. So, for the first time, the author describes the various stitches in a clear and well-structured manner with a language of symbols developed to be used for all kinds of studio and domestic knitting machines, regardless of the brand: Brother, Silver Reed, Passap, Coppo and Dubied. The book includes examples of working with traditional materials like wool, alpaca, cotton or linen, but also encourages experiments with paper, plastic materials, vegetal and metallic yarns, to create sculptures, reliefs and three-dimensional effects.

An insight on the world of sustainable fashion: alternative ways of production, eco-friendly and reused materials and practical care advice for garments.

The planet has come to a critical situation and it is up to all of us to innovate and drive change in all aspects of life, and fashion definitely is no exception. The fashion industry and its procedures are changing rapidly thanks to the visionary mindset of innovators, their business perspectives, the renewal of industrial processes, and a reconsideration of existing values. More and more customers are demanding that the clothes they buy to be socially and environmentally aware: no child labor, minimum or zero impact on the planet, and safe working conditions are the basis of the sustainable values that customers are expecting from fashion companies. This book provides all the necessary insight for designers, fashion companies, retailers, and consumers that want to become more sustainability conscious. It includes a comprehensive overview of the current actions taken by pioneering designers and brands and how they are integrating basic sustainable principles, and eco-friendly and reused materials, to create a new generation of fashion products, including information on different fabric types, alternative production types, reuse and practical care advice for the garments.

A collection of greeting cards, personal invitations, and announcement cards that have been either made by hand or produced with the most avant-garde computer- design techniques. Nine seconds is the current estimate of the amount of time that it takes to captivate the eye. In our information-saturated world, in which email has monopolized personal communication, handmade greeting cards, personal invitations, and announcement cards offer an element of exclusive value and a unique charm, bringing together imagination, real texture, and a wide variety of design techniques. This publication focuses on the latest creative card designs produced by innovative design studios and artists throughout the world. The ideas showcased in its three hundred pages range from handmade cards that elude conventional printing processes to the most avant-garde computer-designed offerings. The book shows the creative processes and techniques used in each project and analyses the key elements of their success. This book is a great source of inspiration for those eager to break boundaries and go one step further with their creativity and imagination.

High fashion unquestionably goes hand-in-hand with sartorial and stylistic perfection. A driving force behind the entire fashion and garment industry, it represents the search for new solutions concerning fabrics, style or patterns. In this context, the patternmaker is an essential figure who makes the stylist’s ideas a reality. In our richly illustrated new volume from the Fashion Patternmaking series, the prolific author Antonio Donnanno, the director of a network of fashion schools and a patternmaking teacher who comes from a long line of tailors, describes the methods and techniques used in high-fashion for making drapes, frills and flounces, collars, necklines and sleeves, and high-fashion trousers and skirts in a detailed, understandable and step-by-step way.

Fiesta: The Branding and Identity of Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world. The festivals examined span the worlds of music, cinema, design, gastronomy, culture, and art. The identity and communication campaign strategies deployed by festivals encompass an endless array of design techniques, from graphic elements such as logos, posters, web pages, advertisements, mobile apps, tickets, and wristbands to collectible items like T-shirts, bags, and cups. This volume will inspire and serve as a useful tool for graphic designers and branding agencies that seek to handle challenging and wide-ranging festival projects with the highest degree of creativity and imagination, as well as for festival organizers and anyone interested in visual culture in general. The events featured, which include Flow Festival, Green Film Fest, ADC Awards, Forward Design Festival, and Barcelona Design Week, show that the success of a festival has a close connection to its tailor-made branding and design and that no matter what the subject of the festival is, it is essential to have a coherent identity strategy.

An outstanding showcase of highly graphic vintage pen and ink illustrations of the famous visual artist Joan Escandell, this book draws on classic styles from various eras, evoking their particular atmospheres with an intriguing modern twist. Escandell contributed to Disney’s Cinderella, The Lion King, Hercules, and Pocahontas.

Designers and students structure their portfolios following their instincts and according to their own professional development. A portfolio principally contains print designs, which are used to plan, organise and document the designer’s personal experience, work samples and skills. These selections are collective representations, through which designers seek to highlight their best accomplishments for the purposes of appreciation and promotion. This is precisely the object of this unique book: to present a selection of samples of the best works by young designers from all over the world. Fresh, inventive and full of original and ground-breaking ideas that use new materials and experimental techniques, Portfolio Design aims to offer not only visual delights but also invaluable references and solutions for those who are looking for inspiration in producing an eye-catching portfolio of their own.

Set Design For Printed Matter explores the endless possibilities and powerful impact of using the materials and techniques of set design in graphic design projects. From editorial projects, posters, and flyers to illustrations for magazines or advertising campaigns, this inspirational volume features a variety of playful international projects by the most respected professionals in the field. The works featured are sure to inspire graphic designers to conceptualize, create, and innovate. In an era of ubiquitous digital images, handmade designs carry unexpected force and creativity. Set design is more than prop building; it is a combination of craftsmanship, creativity, and styling in which textures, colors, and shapes all play a part in creating an image that conventional graphic design techniques simply cannot achieve. Going behind the scenes of the design process, this book examines creative and strategic elements of set design such as handmade craftsmanship and 3D graphics. By deploying complex paper techniques and materials as well as an infinite variety of objects, the results create a world in which imagination and reality overlap unexpectedly. This title is the paperback version of Scenographics.

Minimalism emphasizes extreme simplicity of form. By reducing the number of graphic elements, the strength of each element is enhanced. Or, as Mies van der Rohe famously said, “Less is more.” Known for their simple and unassuming rules, the Nordic and Japanese design schools are the most outstanding representatives of this trend, which is being embraced by more and more graphic designers in their creative fields, be it branding, editorial, communication and packaging. Simplicity collects over a hundred works by graphic designers from all over the world who apply minimalism in their works to infuse them with an elegant simplicity and a clean style. This volume aims to be an indispensable guidebook for designers who are looking for new modes of expression, and an enjoyable and engaging read for those who wish to learn more about the beauty of all things simple.

In jewelry, the new consumer trends are demanding products that are crafted, personal, and created with respect to the environment. This implies a sustainability strategy that takes into account the entire supply chain, from the extraction of metals to the packaging materials. Sustainable Jewellery contains all the aspects that are necessary to know in order to start the path towards sustainability in the jewelry business, from the traceability of gems and metals, to the impact of the processes of purification, smelting, polishing, etc., and the ways to work with certified materials. The book includes case studies and interviews with international designers and firms who started the challenge of creating jewelry from an ethical and responsible perspective. With an introduction written by the jeweller and activist Greg Valerio, this book is a unique and essential guide for all those designers who want to bring their jewelry firm to a way that is ethical and respectful of the environment.

The term ephemeral is faithfully illustrative of our times. However, constructions with a limited lifespan have been a constant in the history of architecture. Research of materials and, above all, the evolution of design; have made this discipline an essential area of study for scholars and authorities alike. Ephemeral Architecture offers a wide and also rigorous selection of the best contemporary projects by some of the most daring and innovative architecture studios. The spectacular projects contained in these pages are profusely illustrated and thoroughly documented with drafts, scale and layout drawings, illustrations, renderings and photographs. The book is divided into content blocks that will allow the reader to enjoy the most innovative interventions, be they pavilions, art installations, interactive constructions, stands and finally, award winning projects within the field of temporary architecture. The projects include Anna Prats, Joan Valls (ES); Anupama Kundoo Architects, Iaac (IN/ES); Atelier Zündel Cristea (FR); Ball-Nogues Studio (USA/CA); Barkow Leibinger Architects (DE); Benedetta Tagiabue + Embt, Àlex Ollé + Institut Del Teatre (ES); Brut Deluxe (ES); Bureau A (CH); Coda-Office (ES); Dondecabentres (ES); Dus Architects (NL); Eth Zurich, Urban-Think Tank, Esarq / Uic (CH/ES); Grafton Architects, Elisava / Upf (UK/ES); Heri&Salli (AT); Hollwich Kushner (US/NY); J. Mayer H. Und Partner Architekten (DE); Jakob + Macfarlane (FR); Jakob + Macfarlane (FR); Likearchitects (PT); Marina Fernández Ramos, Asociación Cultural Y Juvenil La Chorrera (ES); Odile Decq,- Recetas Colectivas (FR/ES); Studio Myerscough (UK); Studio Myerscough (UK); Urbanus, La Salle / Url (CN/ES); Variable Projects (US/CA); Xevi Bayona (ES); Yael Reisner, Peter Cook, Straddle 3 (IS/UK/ES).

This unchanged hardback edition of our richly illustrated publication walks the reader through the different aspects of printed textile design as a process and a profession. The intention of this book is to present an overall panorama of the world of printed textile design. The authors—both design school teachers responsible for textile design training at the prestigious fashion, textile and luxury goods design school, Françoise Conte (Paris, France)—describe the areas of activity and involvement of the textile designer to help the reader understand the ins and outs of the profession, especially within the fashion and the home sector. They pay special attention to current tendencies and offer an excellent insight on how to interpret trends, which is essential for making a living in this profession. The book also includes a presentation of the stages of project design, creation and execution.The featured projects provide the reader with outstanding explanatory case studies and exercises in every chapter. This textbook is a key aid for design teachers, students and young professionals. It also includes a highly useful list of schools, professional publications and organizations.

The delightful patterns collected in this book, which have been created by talented designers from all over the world, are inspired by botanic shapes, the animal kingdom, geometry or abstract forms. The book presents the work of fifty designers who specialize in the field, and it includes interviews in which a selection of professionals share their design philosophy and work process. It focuses especially on home interiors, textiles, wallpaper, home accessories and fashion. Whether they are vibrant blooms or dazzling triangles, and whether they have a clean Scandinavian air or a delicate Japanese touch, the irresistible designs contained in this collection will offer the reader endless delight and heaps of inspiration for decoration and fashion fans and professionals.

Bracelets are the focus of this latest instalment of Nicolás Estrada’s series on contemporary jewellery. This book confirms that auteur jewellery is currently flourishing. This collection of bracelets that come from all over the world and showcase totally different styles will surprise readers with its freshness, diversity (with plenty of materials and approaches, such as classic gold, silver and precious stones, as well as paper, wood, plastic and resins) and colourfulness. This is a comprehensive selection of what is happening in the world of auteur jewellery right now and is part of our ongoing series which constitutes an overview on contemporary jewellery.