Practical Inspiration Publishing

**Business Book Awards 2024 Finalist**

To survive disruption, organizations need disruptive leaders.

So they hire them. And then they fire them.

It’s the open secret everyone in the leadership industry knows but nobody is addressing: leadership culture is toxic, and leadership systems have failed. Publicly, organizations say they want leaders to be innovative thinkers who challenge the status quo. Privately, conventional leadership culture wants nothing of the sort. Leaders deemed as ‘a bad culture fit’ quickly find themselves marginalized, ostracized, and even exorcised. The qualities that get them hired are the ones that get them fired. Yet, these rebels and nonconformists often embody the very leadership qualities that organizations so desperately need to navigate disruption and adapt to the “new normal” of constant change.

Radically refreshing and practical, this book identifies five leadership qualities (F.I.R.E.D. Leadership™) that are key to tomorrow’s leadership success and offers a step-by-step blueprint to show organizations how to integrate these five crucial qualities into their current leadership identification, recruitment, onboarding, and development processes.

'Exactly what we need to fix our broken leaders.’- Whitney Johnson

‘A necessary read for anyone wanting to lead bravely.’ John Spence

Leadership maverick Paul McCarthy shows organizations how to reframe how they view their troublemakers, agitators, rebels, oddballs and shit-stirrers – to see the hidden leadership qualities driving those behaviors, and why they need them so desperately.

**Business Book Awards 2024 Finalist**

Write a self-help book that makes a difference

If you’re a coach, therapist, or trainer wanting to write a book that transforms your readers’ lives, you may feel unsure about what’s involved. How do you translate the words that come so effortlessly when you’re with a client into inspirational and convincing advice on the page? What’s the secret?

This is the book that guides you on your journey to becoming a successful self-help author. It gives you everything you need to write, publish, and promote a book that does justice to your ideas and expertise.

DEFINE YOUR BOOK

Understand what you want to achieve with your book, the exact topic
to write about, who your readers are, and what kind of self-help guide
it will be. So many authors miss this vital step.

OUTLINE YOUR BOOK

Discover easy and effective ways of structuring your content so that
it effortlessly takes your readers from problem to solution.

WRITE YOUR BOOK

Learn how to win over your readers’ hearts
and minds by writing clearly, persuasively, and authentically.

PUT YOUR BOOK OUT THERE

Uncover the mysteries of editing, publishing, and marketing your book so that it reaches a ready-made audience of willing readers.

GINNY CARTER is a bestselling ghostwriter of over 25 books, a book coach, and an award-winning author in her own right. Specialising in self-help guides, business books, and memoirs, she’s ghosted books on a wide variety of topics. Ginny is also the author of the award-winning Your Business, Your Book, which takes you through the key steps for planning, writing, and promoting a business book.

Learn more at www.marketingtwentyone.co.uk