Rosenfeld Media

Information is easy. Understanding is hard.

From incomprehensible tax policies to confusing medical explanations, we're swamped with information that we can'’t make sense of. Figure It Out shows us how to transform information into better presentations, better meetings, better software, and better decisions. So take heart: under the guidance of Anderson and Fast, we can, in fact, figure it out—for ourselves and for others.

Why do some people succeed at change while others fail? It's the way they think! Liminal thinking is a way to create change by understanding, shaping, and reframing beliefs. What beliefs are stopping you right now?
You have a choice. You can create the world you want to live in, or live in a world created by others. If you are ready to start making changes, read this book.

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."

—Melissa Perri, author of Escaping the Build Trap

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Design for Impact is a down–to–earth A/B testing guide. It features the Conversion Design process to operationalize effective experimentation in your company. In it, Erin Weigel gives you practical tips and tools to design better experiments at scale. She does this with self–deprecating humor that will leave you smiling—if not laughing aloud. As a bonus, The Good Experimental Design toolkit presents everything you learn into step–by–step process for you to use each day.

Who Should Read This Book?

If you're a curious person working in tech who wants to deliver impactful work, you should read this book. If you're a business leader looking to help your team make better decisions, you should read this book. If you want to level–up your approach to experimentation, you should read this book. In short, everyone—from CEOs to marketers, engineers, product people, through to designers and content folks—should read this book.

Takeaways

• Learn a fun, balanced approach to digital product experimentation to get your whole team testing customer–centric ideas.
• Stop making changes and start making improvements with the Conversion Design process.
• Follow the Good Experimental Design toolkit so that you and your entire team design for impact together.
• Clear up confusion around A/B testing with helpful tools and practical advice.
• Look for loads of actionable tips for effective product experimentation to give your team insight into the big picture.
• Make the complex math behind why experimentation works easy and understandable.

Meetings don’t have to be painfully inefficient snoozefests—if you design them. Meeting Design will teach you the design principles and innovative approaches you’ll need to transform meetings from boring to creative, from wasteful to productive. Meetings can and should be indispensable to your organization; Kevin Hoffman will show you how to design them for success.

"Finally a book that doesn’t treat leadership styles as one–size–fits–all. The Leader’s Journey helped me think through how to tell my own story as a leader." —Melissa Perri, author of Escaping the Build Trap and Senior Lecturer, Harvard Business School 

A step–by–step leadership guide from executive coach, keynote speaker, and bestselling author Donna Lichaw to transform yourself, your team, and your business into a league of superheroes poised for success.

No one gives you a manual for how to be a great leader. Enter leadership expert Donna Lichaw. Drawing on psychology, neuroscience, design thinking, and her years of experience coaching business leaders from the likes of Amazon, Disney, Google, Mastercard, Lichaw’s tried-and-true leadership development methods will empower you to activate your superpowers, achieve your mission, and bring your team along for the ride. 

In this actionable four-part framework, you’ll learn: 

• How to own and leverage your core story as a leader
• How to activate your leadership superpowers–and manage your personal Kryptonite
• How to develop a strategic roadmap to achieve your personal and business goals
• How to make a lasting impact that only you can make

With compelling examples from her extensive executive coaching career, Lichaw brings her background in storytelling and filmmaking to bear in this entertaining and engaging guide. Whether you're a founder, senior leader, or still aspiring to senior leadership, The Leader's Journey is an essential resource for anyone looking to step into their power and make a difference in their business and the world.

Better thinking makes you a better person. And few things extend your mind as quickly and powerfully as the humble note. Notes let you fulfill commitments, manage complicated projects, and make your ideas real. Digital notes take you even further. By using the right tools and a bit of discipline, you can cultivate a “personal knowledge garden" where your thinking will blossom.

Who Should Read This Book?

Takeaways

• Learn best-practice note-taking principles so you can take more concise notes.
• Connect your notes to one another to create a personal network of ideas (your own personal “knowledge garden”).
• Capture ideas before you lose them.
• Organize your notes so that you can find and make sense of them later.
• Learn how connected notes can spark insight and lead to new ideas and learning.
• Explore how notes can help you collaborate with other minds, including artificial ones
• Learn how to use Obsidian, a powerful digital note-taking tool.
• Follow the how-to exercises to lead you through the note-taking maze.

Today's radically complex problems require people to lead with design. 

Changemakers is an essential playbook for designers and nondesigners who want to drive change at work, at home, and in their communities. Groundbreaking designers Maria Giudice and Christopher Ireland—armed with insights from some of today's top minds in business, tech, and social justice—offer a pragmatic, people–centered approach to change.

Who Should Read This Book?

Takeaways

• A new approach to change is emerging, and design is at the forefront of responding and provoking change.
• Purpose and passion are essential changemaker qualities.
• Change involves choosing the right problem and finding an entity open to change.
• This book will be your guide for creating and maintaining change in your organization—for you, your team, and your stakeholders.
• Leaders can design change and affect the world—this book will show them how to become that kind of leader.
• Each chapter has critical takeaways at the end of the chapter, summarizing important points.
• Each chapter gives the reader a list of extra sources to gain further knowledge.

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.

In Blind Spot, you'll learn how exceptional organizations—from Disney to Instagram—innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business—and even your shareholders.

"Do no harm" is Alex Schmidt's mantra throughout Deliberate Intervention—a book that delves into how policy and design can work together to prevent harms in technology. Using the journalistic approach she employed as an NPR reporter, Schmidt studies the history of policy making, its biases, and its evolution in the changing technology field. The beginning of each chapter highlights a graphic showing the transformation of policy and design, drawn by well–known illustrator, MJ Broadbent.

"For anyone who shapes or regulates new products, reading Deliberate Intervention is a step toward doing good by designing well."
—Conor Friedersdorf, Staff Writer, The Atlantic

Who Should Read This Book?

Takeaways

• How policy and design can partner.
• The history of policy and how evident harms have led to policy interventions and improvements.
• As harms emerge from technology, individuals and companies really do have the tools to intervene.
• Government can control harms with new policies.
• How to create better policy with solid design measures.
• What the future looks like for people with the advent of new technology.

Testimonials

"Finally a book that doesn’t treat leadership styles as one–size–fits–all. The Leader’s Journey helped me think through how to tell my own story as a leader." —Melissa Perri, author of Escaping the Build Trap and Senior Lecturer, Harvard Business School 

A step–by–step leadership guide from executive coach, keynote speaker, and bestselling author Donna Lichaw to transform yourself, your team, and your business into a league of superheroes poised for success.

No one gives you a manual for how to be a great leader. Enter leadership expert Donna Lichaw. Drawing on psychology, neuroscience, design thinking, and her years of experience coaching business leaders from the likes of Amazon, Disney, Google, Mastercard, Lichaw’s tried-and-true leadership development methods will empower you to activate your superpowers, achieve your mission, and bring your team along for the ride. 

In this actionable four-part framework, you’ll learn: 

• How to own and leverage your core story as a leader
• How to activate your leadership superpowers–and manage your personal Kryptonite
• How to develop a strategic roadmap to achieve your personal and business goals
• How to make a lasting impact that only you can make

With compelling examples from her extensive executive coaching career, Lichaw brings her background in storytelling and filmmaking to bear in this entertaining and engaging guide. Whether you're a founder, senior leader, or still aspiring to senior leadership, The Leader's Journey is an essential resource for anyone looking to step into their power and make a difference in their business and the world.

"Do no harm" is Alex Schmidt's mantra throughout Deliberate Intervention—a book that delves into how policy and design can work together to prevent harms in technology. Using the journalistic approach she employed as an NPR reporter, Schmidt studies the history of policy making, its biases, and its evolution in the changing technology field. The beginning of each chapter highlights a graphic showing the transformation of policy and design, drawn by well–known illustrator, MJ Broadbent.

"For anyone who shapes or regulates new products, reading Deliberate Intervention is a step toward doing good by designing well."
—Conor Friedersdorf, Staff Writer, The Atlantic

Who Should Read This Book?

Takeaways

• How policy and design can partner.
• The history of policy and how evident harms have led to policy interventions and improvements.
• As harms emerge from technology, individuals and companies really do have the tools to intervene.
• Government can control harms with new policies.
• How to create better policy with solid design measures.
• What the future looks like for people with the advent of new technology.

Testimonials

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."

—Melissa Perri, author of Escaping the Build Trap

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

"Why do some people succeed at change while others fail? It's the way they think! Liminal thinking is a way to create change by understanding, shaping, and reframing beliefs. What beliefs are stopping you right now?

You have a choice. You can create the world you want to live in, or live in a world created by others. If you are ready to start making changes, read this book."

"Because time, attention, and resources are finite, wise prioritization lies at the heart of any flourishing organization or meaningful life. Yet there's surprisingly little actionable advice on how to do it well—and many seductive reasons to avoid it entirely. This approachable, psychologically astute, and deeply practical book has the potential to change all that. Reading it is well worth your time."
—Oliver Burkeman, author of Four Thousand Weeks: Time Management for Mortals

Managing Priorities is your guide to prioritizing anything—anytime and anywhere. Harry Max digs into the best practices for prioritization at Apple, DreamWorks, NASA, Adobe, Google, Microsoft, and beyond, and brings them together in a single, practical method that you can apply step by step.

Who Should Read This Book?

Every business person who is even remotely interested in prioritization should read Managing Priorities. Whatever you need to prioritize—tasks, goals, OKRs, projects—this book is for you. Specific chapters are dedicated to what needs to happen and when for individuals, teams, and whole organizations.

Takeaways

• Learn what prioritization is.
• Gain insight into the costs of not prioritizing intentionally.
• Explore different methods of prioritization, including the Eisenhower Matrix, the Analytic Hierarchy Process, the Max Priorities Pyramid, Paired Comparison, Stack Ranking, and more (highlighted in the Appendix).
• Apply the author's DEGAP® method of prioritization with its five phases: Decide, Engage, Gather, Arrange, Prioritize.
• Identify, understand, and address your current state or lack of prioritization (the context of your problem, the people involved, and the issues surrounding timing).
• Use a scale to differentiate items to prioritize and arrange them appropriately.
• Select an approach to prioritization that works for your specific situation.

Design for Impact is a down–to–earth A/B testing guide. It features the Conversion Design process to operationalize effective experimentation in your company. In it, Erin Weigel gives you practical tips and tools to design better experiments at scale. She does this with self–deprecating humor that will leave you smiling—if not laughing aloud. As a bonus, The Good Experimental Design toolkit presents everything you learn into step–by–step process for you to use each day.

Who Should Read This Book?

If you're a curious person working in tech who wants to deliver impactful work, you should read this book. If you're a business leader looking to help your team make better decisions, you should read this book. If you want to level–up your approach to experimentation, you should read this book. In short, everyone—from CEOs to marketers, engineers, product people, through to designers and content folks—should read this book.

Takeaways

• Learn a fun, balanced approach to digital product experimentation to get your whole team testing customer–centric ideas.
• Stop making changes and start making improvements with the Conversion Design process.
• Follow the Good Experimental Design toolkit so that you and your entire team design for impact together.
• Clear up confusion around A/B testing with helpful tools and practical advice.
• Look for loads of actionable tips for effective product experimentation to give your team insight into the big picture.
• Make the complex math behind why experimentation works easy and understandable.

Meetings don’t have to be painfully inefficient snoozefests—if you design them. Meeting Design will teach you the design principles and innovative approaches you’ll need to transform meetings from boring to creative, from wasteful to productive. Meetings can and should be indispensable to your organization; Kevin Hoffman will show you how to design them for success.

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.

In Blind Spot, you'll learn how exceptional organizations—from Disney to Instagram—innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business—and even your shareholders.

Information is easy. Understanding is hard.

From incomprehensible tax policies to confusing medical explanations, we're swamped with information that we can'’t make sense of. Figure It Out shows us how to transform information into better presentations, better meetings, better software, and better decisions. So take heart: under the guidance of Anderson and Fast, we can, in fact, figure it out—for ourselves and for others.

"Because time, attention, and resources are finite, wise prioritization lies at the heart of any flourishing organization or meaningful life. Yet there's surprisingly little actionable advice on how to do it well—and many seductive reasons to avoid it entirely. This approachable, psychologically astute, and deeply practical book has the potential to change all that. Reading it is well worth your time."
—Oliver Burkeman, author of Four Thousand Weeks: Time Management for Mortals

Managing Priorities is your guide to prioritizing anything—anytime and anywhere. Harry Max digs into the best practices for prioritization at Apple, DreamWorks, NASA, Adobe, Google, Microsoft, and beyond, and brings them together in a single, practical method that you can apply step by step.

Who Should Read This Book?

Every business person who is even remotely interested in prioritization should read Managing Priorities. Whatever you need to prioritize—tasks, goals, OKRs, projects—this book is for you. Specific chapters are dedicated to what needs to happen and when for individuals, teams, and whole organizations.

Takeaways

• Learn what prioritization is.
• Gain insight into the costs of not prioritizing intentionally.
• Explore different methods of prioritization, including the Eisenhower Matrix, the Analytic Hierarchy Process, the Max Priorities Pyramid, Paired Comparison, Stack Ranking, and more (highlighted in the Appendix).
• Apply the author's DEGAP® method of prioritization with its five phases: Decide, Engage, Gather, Arrange, Prioritize.
• Identify, understand, and address your current state or lack of prioritization (the context of your problem, the people involved, and the issues surrounding timing).
• Use a scale to differentiate items to prioritize and arrange them appropriately.
• Select an approach to prioritization that works for your specific situation.

Today's radically complex problems require people to lead with design. 

Changemakers is an essential playbook for designers and nondesigners who want to drive change at work, at home, and in their communities. Groundbreaking designers Maria Giudice and Christopher Ireland—armed with insights from some of today's top minds in business, tech, and social justice—offer a pragmatic, people–centered approach to change.

Who Should Read This Book?

Takeaways

• A new approach to change is emerging, and design is at the forefront of responding and provoking change.
• Purpose and passion are essential changemaker qualities.
• Change involves choosing the right problem and finding an entity open to change.
• This book will be your guide for creating and maintaining change in your organization—for you, your team, and your stakeholders.
• Leaders can design change and affect the world—this book will show them how to become that kind of leader.
• Each chapter has critical takeaways at the end of the chapter, summarizing important points.
• Each chapter gives the reader a list of extra sources to gain further knowledge.

Better thinking makes you a better person. And few things extend your mind as quickly and powerfully as the humble note. Notes let you fulfill commitments, manage complicated projects, and make your ideas real. Digital notes take you even further. By using the right tools and a bit of discipline, you can cultivate a “personal knowledge garden" where your thinking will blossom.

Who Should Read This Book?

Takeaways

• Learn best-practice note-taking principles so you can take more concise notes.
• Connect your notes to one another to create a personal network of ideas (your own personal “knowledge garden”).
• Capture ideas before you lose them.
• Organize your notes so that you can find and make sense of them later.
• Learn how connected notes can spark insight and lead to new ideas and learning.
• Explore how notes can help you collaborate with other minds, including artificial ones
• Learn how to use Obsidian, a powerful digital note-taking tool.
• Follow the how-to exercises to lead you through the note-taking maze.