New Releases on IndiePubs

Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo development

Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

In this book experienced and well-known graphic designers explain top us the key thoughts behind their concepts and production processes. 

Ideas are not born alone. They come from a process to a large extent organized and rational but sometimes unconscious and magical. In this book we can enjoy and learn from the creative processes of great graphic designers and creative voices around the world. Here we can find impulsive graphic design versus more cerebral design; radical and avant-garde design alongside poetic, childish, commercial, intellectual, subversive and socially oriented graphic design. 26 designers from 15 countries show us their workspaces, their personal notebooks and the creative processes that allow them to break away from established norms and be original while simultaneously adapting to the client's requirements and communicating a clear message to consumers. They teach us the keys to understand what is behind those magnificent works that inspire, thrill, impact or invite us to action. In this book the creative process itself is inspiration, a unique guide to creativity with storytelling and lessons on how to live your best creative life. The book features the work and creative processes of Ralph Bauer (Netherlands/Peru), Susana Blasco (Spain), Tomasz Boguslawski (Poland), Sarah Boris (London), Chelsea Cardinal (USA), Ryan Carl (USA), André Da Loba (Portugal), Isidro Ferrer (Spain), Veronica Fuerte (Spain), Rick Griffith (USA), Sebastian Kubica (Poland), Anette Lenz (France), Jiani Lu (Canada), Alejandro Magallanes (Mexico), Veronica Majluf (Peru), Fanette Mellier (France), Cláudia Mestre (Portugal), Milimbo (Spain), Akinori Oishi (Japan), Alvaro Pecci (Spain), Stefan Sagmeister (NY, USA), Teresa Sdralevich (Belgium), Akiko Sekimoto (Japan), Leonardo Sonnoli (Italy), Cihan Tamti (Germany), Jessica Walsh (USA).

An inspiring selection of what is happening in the world of auteur jewellery right now, particularly with regard to brooches.

Edited by Nicolás Estrada, New Brooches, now in paperback, focuses on brooches within an exploration of current innovative trends in contemporary jewelry. With a selection of over 400 jewelry artists’ creations from all over the world, this inspirational volume is the most comprehensive compilation on this subject and an important step in Nicolás Estrada’s exploration of current trends in contemporary jewellery. A must-have for any professional or student of jewelry or fashion design, this work shows the versatile and dynamic nature of brooches and the many and varied materials and forms that they involve. Needing only a pin to secure it to the wearer’s garment, this ornament is essentially a jewelry artist’s blank canvas that invites endless creativity and offers more freedom of expression than any other form of jewelry. The brooch has continued to evolve and be reinterpreted over time, and it is playing a critical role in the development of new jewelry as a platform for artistic expression. Following the success of Estrada’s New Rings, New Earrings, New Necklaces, New Brooches represents a valuable contribution to this series.