Hoaki Books

Let Colour Inspire You—You Bring the Lines, the Story, the Magic

Unfold the magic of this one-of-a-kind art pad, where each watercolor painting is a starting point for your own creative expression. Flip open the right-hand pad to reveal colorful animals and natural scenes—flamingos, cats, crocodiles, trees, and more—ready for your lines, patterns, and marks.

Attached to the left cover is your Creative Companion, filled with ideas and inspiration to get you started. Whether you're new to drawing or just want a fresh spark, this gentle guide offers suggestions to help you explore shapes, textures, and rhythms as you respond to the art.

With original artwork printed on high-quality drawing paper, this interactive book is a joyful space for mindful play, spontaneous sketches, and artistic discovery.

New Fashion Boutique Design is a practical and inspirational illustrated volume that gathers examples of some of the most exclusive boutiques and stores in the world and introduces the latest trends in shop design, an area where fashion and creativity merge to deliver a unique shopping and branding experience. From luxury designer stores and exclusive boutiques to shoe shops, this comprehensive volume provides useful insights into international retail architecture and comprehensive information on the featured projects. Fashion stores are no longer mere places that one enters simply with the intention of purchasing products. Shops have also become venues for events, stages for exciting performances, and sometimes even landmarks. Likewise, retail spaces have become statements that celebrate designer labels and their products and offer multiple opportunities to engage with the brand and its values. They tell stories and communicate the philosophy, values, and responsibilities of a company. A range of these grand stages has been captured in New Shop Design, which offers ideas, solutions, and different approaches to product presentation across its 240 colorful and inspiring pages.

This book is a selection of projects from across the world in which the graphic signage system stands out not only for its meticulous form but its unmistakable illustrative function. Public spaces where a large number of people need to find their way such as auditoriums, airports, museums, hotels, shopping centers and offices require a good orientation system to handle and facilitate the circulation of these people, in addition to ensuring easy accessibility. Signage must achieve this objective to ensure the result is effective, intelligible to everyone and aesthetically pleasing at the same time. Matters such as scale, volume, position, colors and materials used to build the signage will be determined by the type of equipment or office while graphic communication elements will reflect and be adapted to the client’s identity. Symbols, fonts, pictograms, arrows, optical effects and other resources are used here in a multitude of surprising, suggestive and varied ways that will not fail to grab readers’ attention, presenting them with an extensive range of ideas in which to find inspiration.

This book includes twenty-five projects contemporary architecture projects which pay attention to the relationship architecture and the environment, considering not only the health of our planet but also the social and economic impact of architecture. It includes projects from around the world—private, corporate, and public—described in detail, with photographs, drawings, plans and elevations.

Did you know that giraffes produce sounds that are far too low for humans to hear? Or that some tiny mosquitoes have no less than 47 teeth? In this new activity book, Victor Escandell illustrates these and many other amazing facts about the animal world. Children will have a blast drawing, colouring, cutting out, satiating their thirst of knowledge and solving fascinating enigmas about their favorite animals. Each one of the charming characters of this book reveals a surprising aspect of its nature as it suggests super fun activities that stimulate those new, powerful minds…and hands! Once more, Victor Escandell puts in our hands a bunch of delicious illustrations, wonderful facts and plenty of fun. This is an irresistible activity book, perfect for sharing with family and friends

Both inspirational and practical, Black and White Graphics showcases the appealing impact of using monochrome color schemes in the field of graphic design, and it presents an international collection of work that makes clear the capabilities of black, white, and gray. The posters, publications, labels, corporate communications, and other projects selected show that this achromatic combination can, at the same time as keeping a project’s budget to a minimum, elevate the value of graphic design, facilitate communication, and enhance the project’s dramatic effect by limiting design elements to those which are absolutely necessary. For black is not simply black, and white is not only white. There are endless possibilities that lie between the two, within the infinite palette of grays. In fact, black and white make for a timeless combination of colors that has been a popular choice for graphic designers for years. Simple, vintage, and sometimes elegant, black and white are the colors that capture viewers’ attention by simply reducing colors to the basics and therefore leading the focus back to the visual message that a graphic design tries to express.

Graffiti writing was born in the streets of Philadelphia in the late 1960s. But it was in New York in the early 1970s that it became a full-fledged urban art, gradually taking over the landscape of the city, from its walls to its subway cars. In these years when this art form was emerging, graffiti pioneers laid its foundations through the constant game they played with the twenty-six letters of the alphabet, which they distorted and highlighted in the tags that they painted on walls. In the first section of this book, Woshe recounts the incredible story of the birth of this culture. He then offers us a detailed examination of the twenty-six letters of the alphabet, their structure and the ways in which graffiti writers have made them evolve. This study is enriched with a wealth of illustrations and examples of the customizations that artists add to their letters. At the end of the volume, ten of the international scene’s most talented graffiti creators answer Woshe’s questions about matters that include their practice, their relationship with letters and their backgrounds.

Interviews to: BATES (Copenhague, Denmark); DARCO (Paris, France); DEMS (Elche, Spain); GESER (Connecticut USA); JURNE (Oakland, CA,USA); LOKISS (Paris, France); SERCH (Zwolle, The Netherlands); SWET (Copenhague, Denmark); SYE (New Yor, NY,USA); ZOER (Grasse, France).

This is a writing manual, an inspiring collection of ideas and a beautiful book on the world of graffiti, but above all it is a declaration of love for this culture that mixes urban performance and mastery of letters. It includes a map of New York with the sites where the most important graffiti are located.

The intimate relationship of Japanese tattooing with the dark world of the yakuza has helped cover this form of artistic expression with an aura of mystery. But the culture of irezumi is deep and rich in meanings, shapes and motifs that have gone from color woodblock prints to being applied to the skin to beautify and protect their bearers. This richly illustrated book reveals the meaning and the secrets behind the most significant motifs from traditional Japanese tattooing—such as mythological and supernatural creatures, animals, Buddhist deities, flowers and historical characters—and turns this art form into a path toward personal knowledge and individual expression. Readers will discover the origin and meaning of each visual representation of the most frequent themes in this art form. The publication begins with a brief review of the history of Japanese tattoo art and then examines each subject (water, mythological animals, real animals, mythological characters, historical characters, flowers, shunga and yokai) through images and descriptive texts; it also includes a gallery of original designs by the author and a glossary.

This revised second edition, which includes ground-breaking new projects, contains stunning and innovative designs that reveal the incredible possibilities of packaging design. The book comes with copyright free vector-based templates and dielines that can be uploaded to a cnc machine and be reproduced and used. 

Each of these projects is the product of ongoing learning and evolution, and each draws on creative restlessness and the desire to discover new paths, explore fresh possibilities and take risks. All of them are illustrated with enlightening, high quality photographs and stencils that reveal the different techniques and simple, clear texts that explain the materials used in the production. The book consists of three sections that group projects together according to their degree of complexity, from the simplest proposals to the most sophisticated, within a wide range of sectors and applications. Each project is unique and is presented with all the details and information that readers need to be able to reproduce it on their own. The book’s premise is that the material presented serves as a source of inspiration for readers to open up that magic window of creativity and then adapt the designs to their specific needs, play with them and take on the challenge of discovering new forms and structures.

The ADG Laus Awards are Spain’s most prestigious annual prizes in graphic design and communication. They recognize the best projects from over fifty sections that are divided into five categories: Graphic Design, Digital, Advertising, Audiovisual, and Student. To celebrate the awards, this book provides a current overview of the design world’s talent, innovation, excellence, and conceptual and formal quality. This volume is divided in two parts. The first pays homage, through extensive profiles, to two icons: Enric Aguilera, the recipient of the Honorary Laus in recognition of his career in graphic design and art direction, and Camper, which won the Laus Companies & Institutions award for this global brand’s support for all aspects of design. The second part documents this year’s Grand Laus awards, which recognized some particularly extraordinary projects in the Student and Audiovisual categories. It also covers the Aporta awards, which pay tribute to projects that have an especially significant impact on society. Finally, on the other side of the book, readers will find all the winners of Laus Gold, Silver, and Bronze awards.

Photographing Barcelona is the essential book for photography-loving readers who are eager to discover the best tricks and techniques for photographing the city of Barcelona with professional results. Use of light and shadow, lighting at different times of the day, framing, and locations are described in detail in order to capture the most photogenic corners of the city and its architecture. The book features both places of interest for visitors and secret spots intended to be discovered by Barcelona's residents themselves. With images taken at different times of day and advice from a professional photographer, photography enthusiasts will find in this book a reliable guide of where to go and what time to capture the best memories.

How do you design a distinctive building that also fits seamlessly into its context? How do you add value to a site yet at the same time acknowledge its identity? Architecture in Context attempts to answer these questions with a carefully selected series of international, public/private, large- and small-scale projects, all of which demonstrate just that sensitivity to their environmental, cultural and social contexts.
Every project is accompanied by a descriptive and critical text and illustrated with photographs and drawings, ranging from initial concept sketches through to detailed construction drawings. The reader is given a full overview of the whole design process from ideation to construction. All these quality projects illustrate the different ways in which context can be interpreted, and the many different architectural achievements that result.

Discover the great pleasure and fun of watercoloring with this great tutorial that reveals the techniques to master this medium and bring your creativity to the top, whether you have some expertise or are an amateur watercolorist.

Day by day through a whole year, A Watercolour a Day provides fun tips and useful methods that will show you how to play with shadows and lights and layer glazes to produce your own beautiful hues, create textures, and enhance particular features. This book opens the door to a new way of observing your surroundings and enjoying art and life, making the most of every moment. By the end of this book, you will have incorporated watercoloring into your daily life, and you will be well-equipped to start using these techniques in your portraits, landscapes, interiors, still lives, or abstract patterns and will feel completely at ease designing compositions and painting in situ.

Oscar Asensio is an experienced editor specializing in architecture and interior, industrial, and furniture design as well as healthy living, beauty, and fine art books. He has worked for a wide number of international publishers and his books have been translated into many languages.

This book is a collection of contemporary artists and illustrators who have established their own style and found their voice. Some of them have successfully adapted their work to more commercial uses, while others are seeking to break into the art market. By showcasing this impressive range of illustrators, Illustration Unzipped reveals the most compelling styles and techniques of today. Among the many talents included in this book are Luke Ramsay, Ville Savimaa, Julia Pott, Matthew Hodson, Akinori Oishi Malin and Rosenqvist. Their work serves as inspiration: delve in and find your own true personal voice. This book will appeal to For aspiring and professional illustrators alike, and as well as anyone else interested in this multifaceted creative medium.

Illustrators included: Rose Blake, Oscar Bolton Green, Celyn Brazier, Soo Choi, María Corte, Das Kopf / Laura Parette, Dmytro Didora, Sue Doeksen, Tom Edwards, Leonardo Flores, Golden Cosmos / Doris Freigofas, Daniel Dolz, Christina Gransow, Tom Haugomat, Lea Heinrich, Matthew Hodson, Merijn Hos, Takashi, Iwasaki, Carl Johanson, Viktor Khomenko, Raymond Lemstra, Bjørn Rune Lie, Kihyun Lim, Alexey Luka, Benjamin Marra, Max-o-Matic, Toby Neilan, Never Even Even / Katherine Guillen, Eleanor Davis, Akinori Oishi, Ted Parker, Ken Postics, Julia Pott, Luke Ramsey, Malin Rosenqvist, Sac Magique, Ville Savimaa, Karolin Schnoor, Katie Scott, Nicholas Stevenson, Antti Uotila, Tyra von Zweigbergk, Holly Wales, Andrea Wan, Kimiaki Yaegashi, Yoko Nono, Yeji Yun.

An inspirational and beautifully illustrated book that pushes novel fashion designers and students to create their own capsule collections—a fashion collection based on one single design concept. Through these creations the reader will learn the necessary elements that any collection should have and how it should be presented in a portfolio. The techniques used in the book range from watercolour to collage, as well as digital tools. Creating a collection is a process that requires much thought and organization, with different steps to be considered. First of all, it is necessary to find a concept, a theme that structures the designs of the collection and from which the creations are developed. It follows a moodboard, an inspirational collage formed by images, text and samples of materials prior to the design of the collection, which then leads to the actual drawing using the illustration technique of one’s choosing. This is a book from which aspiring fashion designers will be able to draw the inspiration and skills needed to launch their own collection by the renowned illustrator Claudia Ausonia Palazio presenting sixteen examples of capsule collections, each with a different concept and rendered using various illustration techniques. 

This richly illustrated new book by Victor Escandell is devoted exclusively to the infinite creative possibilities of drawing and painting in black and white. Traditional and current materials, techniques and applications (Indian ink, pencil, pen, bamboo, water-soluble graphite, different types of felt-tip pens for various supports, grattage) are described clearly so that readers can experiment with what they have learned and develop their creativity with a range of materials. Each chapter deals with a specific technique and contains useful information such as methods used, types of material and illustrated examples, including interesting anecdotes about the origin of the technique, tricks of the trade and references to other classic and contemporary authors. Everything is illustrated with photographs of the final result and images of the process to make sure readers don’t get lost along the way. Different black-and-white mixed techniques are also presented in a specific chapter while the last chapter examines applications beyond paper (textiles, glass, vinyl). Víctor Escandell is also comfortable working with gouache, ink, charcoal, pen and pencil. In his hands, these tools take on a new dimension while everyday products such as salt, bleach and even a hair dryer become essential companions on this adventure. With this book, the apparently simple and limited combination of black and white acquires a new level of expressiveness and drama. It contains QR codes that link to short videos explaining the featured technique.  

Edited by Nicolás Estrada, New Brooches focuses on brooches within an exploration of current trends in contemporary jewelry. With a selection of over 400 jewelry artists’ creations from all over the world, this volume is the most comprehensive compilation on the subject. A must-have for any professional or student of jewelry or fashion design, this work shows the versatile and dynamic nature of brooches and the many and varied materials and forms that they involve. Needing only a pin to secure it to the wearer’s garment, this ornament is essentially a jewelry artist’s blank canvas that invites endless creativity and offers more freedom of expression than any other form of jewelry. The brooch has continued to evolve and be reinterpreted, and it is playing a critical role in the development of new jewelry as a platform for artistic expression. Following the success of Promopress’s New Rings, New Earrings, and New Necklaces, New Brooches represents a valuable contribution to this series. It is an inspirational compendium of the most innovative creations in today’s jewelry design.

Be inspired by this new, full-colour, redesigned edition featuring a vast range of fashion details for professionals and students

This redesigned and full-colour second edition by best-selling author Elisabetta Drudi is an inspirational sourcebook of the drawing techniques required to render fashion details. It contains all the knowledge required to make accurate technical drawings of all imaginable variations of collars, pleats, flounces, gathers, drapes and necklines, and it includes 4,000 original fashion drawings. This title offers an extended, topic-by-topic guide to acquiring and perfecting the skills needed to produce realistic and precise fashion plates that accurately reflect a designer’s creative vision. The volume’s breadth of information and attention to detail make this worldwide bestseller an invaluable resource for designers, illustrators, artists, students and anyone who enjoys fashion design.

This book is an essential and practical tool for designing and creating fashion accessories for men and women. Intended for fashion students and professionals, the book includes different pattern techniques for each accessory and explains production processes so that readers can incorporate them into their professional practice, in addition to identifying and providing the information needed to recreate a wide range of accessory models. It includes descriptions of materials, examples of patterns and designs and different possible finishes through illustrations, photographs, technical drawings and texts that clearly explain the production process of each artisanal and industrial piece. As items that provide personality and originality to one’s personal style, fashion accessories have become essential to completing the “look” for each occasion. With the help of this manual, having in-depth knowledge about the creation of different pieces, from a bag to a pair of shoes to hats, gloves, ties and buttons –even clothing for dogs–, is a great way to get started in this branch of the fashion field.    

Masters of New Jewellery Design offers a bold and daring look at the intriguing and fascinating world of contemporary jewellery design through some of the field’s most prominent international artists and emerging new talents. They present their latest designs while reflecting upon the meaning of their work, their use of techniques and materials, their life experiences and their sources of inspiration. The result is as extensive and international as it is intimate and personal. The pages of this book show the beauty of everyday materials—paper, recycled wood or plastics, rubber, bone, charcoal—which can often be combined with other, more traditional ones but which also have their own aesthetic value. Jewellery freed itself some time ago from many of its technical constraints and it does not just use the jeweller's own methods. Rather, it has investigated the heritage of other crafts and other technologies to integrate them based on the artistic language that each creator wants to develop. The contributors include: Anastasia Young, Anthony Roussel, Beth Legg, Jacqueline Ryan (UK), Adam Grinovich (USA)

Caught between travel guides and artists’ books, the travel diary has swung between a journalistic documentary style and visual expression. It is a literary and artistic genre that is composite and plural, heterogeneous and subjective. This book illustrates the great scientific and journalistic adventures in history, from the Egyptian campaign to the war in Iraq, while describing the artistic techniques and contemporary trends in travel sketchbooks. It also explores more intimate territories, capturing the essence of our world to preserving the remembrances. Between text and image, this stunning collection travels through the centuries revealing the most beautiful pages of a very human adventure. The book ends with a complete overview of the different genres (from the educational trip to reportage) and types of travel diaries (from sketchbooks to audiovisual works), as well as the very diverse techniques used by different artists (from pencil work to the graphic arts and mixed techniques). As memories of other places, travel notebooks chronicle the experience of getting to know the place we visit and ourselves. They have been companions of artists from Dürer to Philip Delord, going through the orientalists and explorers.

Graphic design increasingly emphasizes a user-oriented approach that is based around communication and interaction between users and the work itself. Interactive graphics can be found in books, brochures, posters, packaging, and albums. Playful Graphics presents a selection of outstanding interactive projects produced by designers from all over the world; these works present users with rich visual experiences and enable readers to take action. Through exploring distinct techniques and forms, Playful Graphics demonstrates how this exciting area of design can influence user experiences and bring fun to life. It is a celebration of great design ideas that convey their messages through hands-on play.

Draping is a technique that involves working with fabric directly on the mannequin. This allows the designer to start out from an idea that can change as the design of the piece progresses. In this process, creative freedom plays a more important and less rigid role than patterns and drawings on paper do. This publication is a practical step by step guide for students and fashion professionals who want to delve deeper into this technique used by big industry names such as Issey Miyake, Margela, Thierry Mugler, Iris van Herpen and many others. Focusing on a range of subjects, from the required tools and different examples of designs to the steps to be followed in creating jackets, skirts and dresses as well as more specific details, this book offers everything that readers need to learn the principles of draping step by step and have a solid basis for making their own creations without limiting their creativity.

The third book from this series on illustration and design focuses on the most popular accessories: shoes, handbags, hats, belts, gloves and glasses. Brilliantly illustrated by Manuela Brambatti, a key member of the Gianni Versace fashion house for nearly thirty years, and co-authored by the designer Fabio Menconi (senior designer for Escada and Armani, among others), the book guides readers through the fashion world’s most iconic accessories, and it features practical information and technical advice on how to draw them to achieve a desired result. From creating a basic drawing to using colour, the way in which techniques are presented seeks to encourage readers to try out what they have learned. The publication provides detailed information on how to capture different materials, surfaces and decorations—for example, skin, natural fibres, wool and prints—and it includes sections that provide tips on where to look for inspiration. It also offers examples of transformations in designs and reviews the historical development of accessories. In short, this is a comprehensive, structured and systematic volume that will serve professionals, students and anyone who wants to venture into designing and illustrating fashion accessories.

A vast library of animal drawings for people to use and copy.

This hardback edition of our classic title is a collection of animals, hand-drawn by Joan Escandell in black and white in a vintage style, giving the book an air of a cabinet of curiosities or of nineteenth century natural history museums. It is the perfect companion for illustrators, graphic designers, artists and students looking for inspiration in the animal realm, and can also be enjoyed by children who will spend hours looking at the details of the drawings or coloring them in.

Hats & Caps offers a stunning collection of more than 1,200 of renowned fashion photographer Gianni Pucci’s photographs of the headwear creations designed by some of the world’s most renowned fashion designers. Featuring hats, caps, head scarves, hair structures, turbans, hairbands, and many other items that are used for decorating the head, this volume is a gallery of the array of designs displayed on catwalks. Some of the creations are famous, and some are unusual, but all provide us with a visual understanding of the charm and elegance of headgear. The collection featured here also invites readers to reflect on why and how items of this kind came to be such beloved and celebrated accessories. This rich and profuse work is an inspirational source for fashion designers, students, and professionals, who will enjoy its unique approach to the creation of fashion accessories. The designs of Vivienne Westwood, Dolce & Gabbana, Diane von Furstenberg, Sonia Rykiel, Jean Paul Gaultier, Ralph Lauren, Paul Smith, Dior, Armani Privé, and Chanel are just some of the incredible creations collected in this volume.

Technological evolution gives people the possibility to receive information from different sources by means of various devices. In the field of branding, logos have to be optimized for smart phones, tablets, TVs and desktops and meet users’ needs at the same time. It’s not new; traditionally, a designer is used to preparing a few variants of the same logo to use for different purposes (horizontally, vertically, short, tall, small, etc.) in different media (book covers or spine, advertisements, positive/negative...). 

Today, in what is becoming a branding trend, the ability to adapt has assumed more importance given that within the diverse spectrum of current displays and formats a logo has to preserve its personality and identity in a wide range of sizes. Just like webpages, brands adapt and change their visual appearance depending on the width of display devices. For this, in some cases measurements are already taken to reduce logo details and reorganize identifiable elements to avoid losing the identity that characterizes them. In other cases, designers abandoned the old logos that no longer work well today and create more flat designs to suit today’s media. This book features both trends with detailed analysis to help designers make logos that are both useful and stylish in this digital era, through examples of brands with design variants for all types of physical and digital supports in addition to the responsive adaptation of the brand in diverse display formats.

New and redesigned edition of this worldwide bestseller.

This completely newly redesigned and updated long-selling manual offers a comprehensive guide to acquiring and perfecting the skills needed to produce realistic and precise fashion drawings that accurately reflect a designer’s creative vision. It includes male human figure drawings, male fashion figurines, colouring styles and techniques, as well as design and representation of fabrics. The best-selling authors, Elizabetta Drudi and Tiziana Paci, have decades of experience in the fashion industry and have created an invaluable resource for designers, and illustrators.

Having learned about geometry, perspective and representation of materials in the first volume, this second book in this two-part series delves deeper into the process of designing jewelry, from the first sketch to the final representation, with special emphasis on how to work on ideas, plan a collection, and design and depict a wide variety of pieces, taking the inspiration from natural forms or art history. The fundamentals of drawing different pieces, such as necklaces, rings, earrings, and bracelets, are carefully explained and illustrated in the book, which includes all the technical details to be taken into consideration when planning a jewelry piece, from the executive point of view. While the first volume focused on the tools needed to be able to accurately convey ideas, draw different materials, facets and effects, and master the use of color, this publication tackles the process from the initial idea, based in natural or geometrical forms, to the final drawing of the completed piece, including illustration techniques and sources of inspiration, all aspects that will stir up the reader’s creativity. It is the ultimate tool and resource for jewelry students and professionals, and even illustrators in search of professional guidelines in freehand drawing and painting techniques when representing jewelry.

This updated and extended edition of our best-selling book on sustainable jewelry includes new case studies and revised, up-to-date texts and brand profiles.

Sustainable Jewellery contains all there is to know in order to start down the path towards sustainability in the jewelry business, from the traceability of gems and metals to responsible production, the impact of the purification, smelting and polishing processes, and the greenest ways to work with certified raw materials. In the jewelry industry and beyond, consumers are demanding products that are ethical, hand-crafted, personal, and created with respect for the environment. This implies a sustainability strategy that takes into account the entire supply and sales chain, from the extraction of metals to the materials used as packaging. Updated texts and chapters include the latest developments in sustainable jewelry, with new case studies and fresh interviews with international designers and firms who are already creating ethical, responsible jewelry. With an introduction written by jeweler and activist Greg Valerio, this book is a unique and essential guide for all designers who want to ensure their products are ethical, sustainable and respectful of the environment.

A must-have reference work written in four languages for fashion students, designers, and enthusiasts. With over 2,000 entries and 1,500 illustrations, a comprehensive guide to fashion terms, organized by garment type from classic to contemporary aimed at professionals and newcomers alike.

The Illustrated Encyclopaedia of Fashion an indispensable resource for fashion students, designers, and enthusiasts. Accessible and informative, this comprehensive volume is written in four languages, enabling readers to navigate different concepts and worlds of fashion across various countries, as well as to make sense of garment descriptions in other languages. It features over 2,000 entries and 1,500 technical illustrations, meticulously cataloguing the common terms in fashion design. Organized by garment type, from classic styles to contemporary innovations, it serves as both a practical tool and offers creative pointers. Each detailed entry covers elements such as necklines, pockets, and sleeves, with an extensive appendix for more detailed study. 

Ideal for both seasoned professionals and newcomers, this dictionary not only expands fashion vocabulary but also sparks ideas for new designs and reinterpretations of established styles. Its clear layout and precise, technical illustrations make complex concepts easy to understand, enhancing the reader’s knowledge of fashion’s intricate language and techniques. Whether refining your skills in fashion design or expanding your sartorial knowledge, this book is the ultimate reference guide for anyone passionate about fashion.

A comprehensive guide to fabric manipulation aimed at fashion designers, textile artists, and sewing enthusiasts interested in pushing the boundaries of textile artistry

Aimed at fashion designers, textile artists, and sewing enthusiasts, this book is a comprehensive guide to a wide range of techniques for breathing new life into fabric. Providing both inspiration and practical know-how, it encourages you to experiment and adapt the techniques to suit your own creative vision. While some sections delve into technical explanations, these insights are intended to help you to understand and refine techniques, and even invent your own. In this sense, it’s more than a manual; it’s a resource that encourages exploration, helping you push the boundaries of textile artistry. With beautiful images and examples from accomplished designers and artists, this book is perfect for anyone passionate about fabric, whether you're an experienced professional or just starting out. Unlock a world of endless textile possibilities with this invaluable and beautifully illustrated resource!

Illustration is applied imagination. This book is not only about illustration, though it does contain illustrations—lots of them. But there’s more. This book examines the profession of illustrator, from the vexing subject of money to the question of the right workplace. How do you get commissions? How do you negotiate successfully? What’s a fair price? How do you handle the everyday routines involved in illustration work? It explains concepts such as usage rights, collecting societies and social security insurance for artists. And, of course, it presents a wide variety of illustration techniques. In short, it makes an effort to enlighten, be useful and answer as many questions as possible. Its author does so, on the one hand, by offering more than twenty really useful tips for budding illustrators—for example, how to stop the fear that a blank page often inspires—and, on the other, by presenting the twenty-five most important illustration techniques in a practical way that awakens the reader’s desire to learn more. As a parallel narrative accompanying the humorous texts, there are images by very different illustrators who work with a wide variety of techniques and styles. These pictures are diverse yet easy to compare, because they all show the same thing: a bird.

Antonio Donnanno's essential men’s fashion patternmaking guide. Perfect for tailors and sewing enthusiasts, it offers step-by-step instructions and rich illustrations for creating flawless garments, from shirts to jackets and trousers.

Master contemporary style with Donnanno’s expert techniques and industry insight. In this volume on men’s clothing, part of our series on fashion patternmaking techniques by renowned author and designer Antonio Donnanno, readers will acquire the technical and stylistic knowledge they need to ensure their sartorial creations are technically flawless and stay fresh and new. After an introduction to the essential patternmaking tools, basic fabric notions, anatomy and measurement of the male body, industrial sizes and tailoring terms, the author describes in detail and step by step the making of patterns, covering a wealth of types of men’s garments for all lifestyles and circumstances: from shirts to jackets, waistcoats, trousers, knitwear and underwear. All is presented with clear and easy-to-follow instructions and illustrations which indicate the author’s long experience both as a teacher and as a consultant to international firms and pattern publishers. Aimed at professional tailors, teachers and students, sewing lovers and industrial sample makers, this new volume in the Donnanno Fashion Patternmaking series is a useful and practical tool for meeting contemporary menswear tailoring challenges and needs.

In the information explosion age, where there is a shift from static printed information to digital media, designs that can convey information faster, more convincingly and, thanks to mobile phones, ubiquitously, are likely to gain the public’s favor. As a result, graphic designers are increasingly including animation in their work to enhance their storytelling, making it more functional on the one hand and livelier on the other, increasing interest by appealing to people’s emotions and desire to be entertained. This book showcases the current state of motion graphics in light of new media such as touch, mobile, outdoor and digital video media. Divided into three chapters, it first posits how a “rethinking” of motion graphics is essential in the context of new media to ensure that graphic design remains dynamic and able to engage people in both an appealing and informative way. The second chapter consists of exclusive interviews with animation designers who discuss the nature of contemporary animated graphics and their work, while the final chapter includes selected projects from across the world. Featuring the newest ideas and work of the world’s most advanced designers, the book is a valuable source of inspiration and information for professional graphic designers and students.