Practical Inspiration Publishing

**Business Book Awards 2024 Finalist**

Write a self-help book that makes a difference

If you’re a coach, therapist, or trainer wanting to write a book that transforms your readers’ lives, you may feel unsure about what’s involved. How do you translate the words that come so effortlessly when you’re with a client into inspirational and convincing advice on the page? What’s the secret?

This is the book that guides you on your journey to becoming a successful self-help author. It gives you everything you need to write, publish, and promote a book that does justice to your ideas and expertise.

DEFINE YOUR BOOK

Understand what you want to achieve with your book, the exact topic
to write about, who your readers are, and what kind of self-help guide
it will be. So many authors miss this vital step.

OUTLINE YOUR BOOK

Discover easy and effective ways of structuring your content so that
it effortlessly takes your readers from problem to solution.

WRITE YOUR BOOK

Learn how to win over your readers’ hearts
and minds by writing clearly, persuasively, and authentically.

PUT YOUR BOOK OUT THERE

Uncover the mysteries of editing, publishing, and marketing your book so that it reaches a ready-made audience of willing readers.

GINNY CARTER is a bestselling ghostwriter of over 25 books, a book coach, and an award-winning author in her own right. Specialising in self-help guides, business books, and memoirs, she’s ghosted books on a wide variety of topics. Ginny is also the author of the award-winning Your Business, Your Book, which takes you through the key steps for planning, writing, and promoting a business book.

Learn more at www.marketingtwentyone.co.uk

** Business Book Awards 2023 Finalist **

Women leaders across the globe are experiencing the influence gap. They struggle to get their voice heard in meetings. They can’t get a seat at the table for the decisions that matter. It’s a systemic problem, not a problem with women.
It’s no wonder so many talented women experience imposter syndrome!

Closing the Influence Gap empowers women leaders to successfully navigate the workplace, leading their way and changing it for the better. It is a reference tool packed with practical strategies and a troubleshooting section which women can draw on daily to tackle the challenging conversations, decisions and situations they face.

It shows women how they can believe in themselves in challenging situations, helps them to get the recognition they deserve as leaders and provides them with the influencing skills they need to get their voices heard and increase their impact.

Carla Miller is a leadership coach and chart-topping podcast host who works with women in management and leadership roles to develop their careers and their confidence. Hundreds of women leaders from global companies, the public sector and charities have taken part in her Influence & Impact programme.

***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***

Now more than ever, the scientific and medical community is under the microscope and in front of the media. Science matters, and in a post-truth world it’s more important than ever for scientists and physicians to be heard.

But there’s a challenge. To get people to listen, you can’t communicate in writing alone anymore. You need to speak up and be seen - on stage, online, and on camera. To do this well you need to master the art of influential speaking, which is something you weren’t taught at university or medical school.

This book teaches you how to become a compelling scientific speaker so that you can put your message across with confidence and clarity, both online and in person. It’s written by a speaking coach with 25 years of experience in science communications.

Part One shows how speaking can help you to win the war of attention, benefiting both your field and your career.

Part Two explains how to craft your scientific message in a way that connects with your audience and achieves your goal. Including how to be memorable, handle the Q&A, and communicate risk.

Part Three gives you a tool kit for speaking with energy and conviction in all types of situations. These include virtual channels, which are particularly important in the post-COVID era.

Jo Browning is the Founder and Managing Director of Filshie Browning Associates, and its Principle Consultant. She has 25 years of experience in verbal communication skills, and helps scientists and physicians to improve their content, competence, and confidence, so that they can communicate with impact and authority. This enables them to enhance their reputations and build more effective relationships with both their peers and others.

How would you like to lead yourself towards extraordinary results without ever stopping yourself in your tracks?

You are driven, goal-orientated and aspire to more: you are a leader, at work and at home. So, how do you step up to that next level? By getting out of your own way and pushing through your fears and past your comfort zone. But reaching that edge is scary...

In Lead Beyond The Edge, Frederique Murphy provides you with the mind strategies you need to rewire your brain for success. You will know how to overcome any challenges to accomplish anything, anytime, anywhere.

• Discover scientific strategies to lead transformations from within.
• Learn by doing more than just reading to enhance your cognitive functions.
• Access a powerful 12-step framework to fire up your brain on command.

You can lead beyond the edge but only if you know what to do when your brain resists. Thanks to Frederique’s actionable strategies, memorable science and personal stories, experience self-directed neuroplasticity by building this bold path and make your extraordinary happen!

FREDERIQUE MURPHY is a leadership mindset strategist, who inspires and equips leaders to move through extraordinary change. With her Mountain Moving Mindset platform, as an international keynote speaker and award-winning consultant, she works with global organizations, tapping into the power of their leaders’ minds to rewire their brains for success. Frederique lives in Ireland with her husband, and off stage, you will find her baking, practicing yoga, hiking or dancing.

***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***

It’s never too early to start thinking about how you’re going to exit your business.

The Beginning of the End guides you step by step through thinking about your options and preparing both mentally and financially, to setting up your business to sell as simply and profitably as possible.

As you discover more about your business’s potential, you may decide to take an alternative route to retirement – fretirement, retiring from your business without selling it. This book helps you to consider all your options.

Dr Terri Bourne, entrepreneurship expert and business owner for over 20 years, shares her experience and insights to assist business owners in successful retirement and exit planning.

Is your senior leadership team fully aligned and ready for fast-paced change?

Even the most cohesive teams can find themselves derailed by the uncertainty of change. High workloads increase stress, changing priorities cause confusion and the frustration of unresolved differences of opinion creates tension and division in teams. Join thousands of leaders and teams who have already benefitted from revealing the hidden dynamics of their non-verbal behaviour and discover how you too can use it to align your team, reduce stress, increase understanding and resolve differences of opinion with more trust and transparency so your team:

• Is full of vitality and vigour, excited about possibilities
• Has clear objectives, pulling seamlessly together in one direction
• Knows exactly what to think, say and do to get the best from each other

Drawing on a decade of Equine Facilitated Leadership to fine-tune the skills of leaders and teams, Opus reveals the 12 hidden dynamics that every team needs to make visible to achieve optimal team performance

“Unambiguously brilliant.” Adrian Packer CBE, CEO, Core Education Trust

“Opus could seriously result in a significant improvement in both relationships and performance, for you and your teams.” Gina Lodge, CEO, The Academy of Executive Coaching

JUDE JENNISON is an Executive Team Coach, developing senior leadership teams through disruptive change. She is the creator of the Leadership Academy Online and works experientially with a herd of horses to provide life-changing aha moments that reduce stress, align teams and accelerate results.

Leaders are under increasing pressure to ensure their businesses are gender-balanced and inclusive for the benefit of the economy and society.

But how? And what does that mean for YOUR business?

This pioneering book is a route map to help leaders get started and navigate the way to leading a high-performing gender-balanced business. It features:

• An easy-to-follow 6-step guide with practical advice and solutions
• Case studies to illustrate how businesses like yours have implemented winning ideas
• A compelling 5-minute pitch to inspire your team to take action

Fixing the gender gap is a key indicator of an effective leader in the 21st century, and gender balance is essential to enable transformational business growth.

Julia Muir is the award-winning Founder of the Automotive 30% Club and CEO of Gaia Innovation Ltd.

***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***

Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach.

Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator.

Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy’s two children and they work together in their garden in east London.

Together they have over 30 years’ industry experience and have taught thousands of entrepreneurs how to stand out and find success.

**Business Book Awards 2024 Finalist**

Write a self-help book that makes a difference

If you’re a coach, therapist, or trainer wanting to write a book that transforms your readers’ lives, you may feel unsure about what’s involved. How do you translate the words that come so effortlessly when you’re with a client into inspirational and convincing advice on the page? What’s the secret?

This is the book that guides you on your journey to becoming a successful self-help author. It gives you everything you need to write, publish, and promote a book that does justice to your ideas and expertise.

DEFINE YOUR BOOK

Understand what you want to achieve with your book, the exact topic
to write about, who your readers are, and what kind of self-help guide
it will be. So many authors miss this vital step.

OUTLINE YOUR BOOK

Discover easy and effective ways of structuring your content so that
it effortlessly takes your readers from problem to solution.

WRITE YOUR BOOK

Learn how to win over your readers’ hearts
and minds by writing clearly, persuasively, and authentically.

PUT YOUR BOOK OUT THERE

Uncover the mysteries of editing, publishing, and marketing your book so that it reaches a ready-made audience of willing readers.

GINNY CARTER is a bestselling ghostwriter of over 25 books, a book coach, and an award-winning author in her own right. Specialising in self-help guides, business books, and memoirs, she’s ghosted books on a wide variety of topics. Ginny is also the author of the award-winning Your Business, Your Book, which takes you through the key steps for planning, writing, and promoting a business book.

Learn more at www.marketingtwentyone.co.uk