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In the old-school advertising world of offline-only campaigns, the Marlboro Man reigned supreme. He successfully rebranded Marlboro as an ultimate masculine trademark and positioned them as the best-selling cigarettes in the world. However, in the modern marketing world, such marketing efforts fall flat, unable to maintain relevance.
Another masculine brand, Old Spice, capitalized on crowdsourced, digitally-driven content after its premiere of the Old Spice Guy at the Super Bowl. Old Spice proved that the marketing techniques required in today’s world are vastly different from those needed in the past. Drawing from over forty years of combined experience, Scott East and Ivan Aguilar share how marketing executives must learn new skills to shift from reactive marketing to proactive marketing. By adopting the qualities of one of the smartest predators in the ocean—the cuttlefish—marketers can go on the offensive and thrive.

Everything You Always Wanted to Know About Bolting the Big Firm (but were afraid to ask)

Under intense pressure from their corporate masters to sell products that clients may not need, many financial advisors desperately want to slip the golden handcuffs and become independent agents. However, they lack the initiative, the plan or the gumption to break away from the mothership, and so they continue to toil in psychic pain.

Carmine Corino and Daren Blonski know how they feel and have devised the blueprint for those who want to make the leap. Born of their own hard-earned experience, the self-deprecating duo lays out the path, identifies the landmines, offers shark repellant and prepares advisors for the emotional rollercoaster that lies ahead.

Part yogis, part older brothers, part wise-cracking best buddies, Corino and Blonski recount their own successes and failures, lessons learned and things they wished they’d done, all served with a soupcon of silly, because, as Ben and Jerry said, “If it’s not fun, why do it?”

Among the unexpected words of wisdom: "First, know yourself;" "Get the blessing of your spouse or it will be hell;" "Find an outlet for the inevitable stress;" "Keep your mouth shut beforehand;" and "Expect to be surprised who your friends are." Armed with their tried-and-true formula, any advisor in the country can extricate themselves from the vice grip of the big financial services company.

If you’re even contemplating making a move, this book is a must-read. It will save you a lot of trouble… and make you laugh along the way.

Your Guide to Building a Badass Brand.
What do you get when marriage and branding collide in a book? A hilariously entertaining read full of debate and insight that will leave you breathless from laughter and inspired by passion.
In He Said, She Said: Branding, the husband and wife team of Jaci and Michael Russo share what they’ve learned over their combined decades of experience working in branding and with each other. Through their unique voices, you’ll learn about tried-and- true branding best practices and even get an inside look into how their agency has continued to help businesses from coast to coast thrive for the past twenty years. Between barbs, branding, and brave explorations, the Russos present an adventurous lesson like you’ve never experienced, delivered by the masterminds of an award-winning agency that’s transformed brands inside out time and time again.

WHAT'S HOLDING YOU BACK FROM ACHIEVING YOUR DREAMS?

Throughout our lives, we all hold certain ideas and beliefs about who we are and what we are capable of accomplishing. But where do these ideas come from? Who are we allowing to create our story? Most importantly, how can we build the courage and confidence to take back that narrative and start living out our dreams?

Life can place significant barriers in front of us as we strive to fulfill our dreams. In Adversity Brings Balance, writer and businesswoman Aké Satia shares personal and professional lessons for overcoming those barriers and creating your own story-not only to change your life, but to change the world around you.

These lessons serve as an inspiring guide for those looking to leap into a journey toward self-knowledge, courage, authentic growth, and ultimately freedom. What are you creating and where will your journey lead you?

Discover How to Live More & Give More

Have you ever wondered how to create a personal legacy that will endure? Greg Hammond and Ron Ware help people just like you discover that both generous living and generous giving are possible! With their guidance, you can learn how to gain confidence, clarity, and financial freedom. You can create a life and legacy plan that provides abundantly for your family and makes a powerful impact on the charitable causes and organizations you care about most. After all, if you knew you could, wouldn't you? A portion of the proceeds from the sale of this book will be directed to the Do More That Matters Foundation Fund.

FROM SURGEON TO CEO

Earning a degree in medicine doesn’t prepare you to take on the world of entrepreneurship. Yet every year, thousands of doctors across the nation set out to launch their very own practices with little to no knowledge of what it truly takes to run a successful business. In this book, Dr. Edwin Williams reveals secrets that can help physicians at any level of their career attain success in launching and operating their own practice with complete confidence.

Using examples and anecdotes from his own life, Dr. Williams takes readers through an intricate journey, outlining essential components that will help physicians kick-start and sustain a sturdy practice. Leveraging his advice, readers can sidestep hurdles, avoid errors, and dodge costly mistakes, all while launching a business that breeds success for the present ... and the future.

Building on his own life experience, Dr. Edwin Williams has crafted an excellent and important book that should be required reading for every physician aspiring to start or already running a private practice. —William H. Truswell, MD, FACS; Past President of AAFPRS

WHY AREN’T YOU WEALTHY YET?
As the founder and CEO of Tower Leadership, Eric J. Morin has helped thousands of entrepreneurs transform their businesses, consultancies, and practices into passive income streams. That work has given him an unprecedented understanding of wealth—what it is and how to get it.
Now Morin is putting his discoveries in print, offering paradigm-shifting insight into the rat race we’re all running and the prize that sits beyond the finish line.
With direct clarity and unbridled passion, Morin takes us through the five stages of wealth development. He discusses fallacies around salaries, the wrench in retirement planning, the virtues and dangers of risky acquisitions, and the strategies that we can implement in order to seize back control of our lives—to stabilize our finances, make our time our own, and fill our futures with meaning.
Ultimately, what we have here is more than a book about finance or business. It’s a book about life and how to live it.

First Wisdom, Then Wealth
Many people travel through life without ever creating a financial plan. They may be “too busy” or think it’s “too complicated.” However, having a plan can significantly improve your peace of mind and allow you to pursue your dreams to and through retirement.
In SIMPLIFY YOUR RETIREMENT, Stephen Stricklin addresses those who understand the importance of having a plan and who want freedom from financial worries. He details the “Five Principles of Financial Planning”: 1. No investment decisions outside the context of the plan. 2. The plan determines the products. 3. Don’t let your portfolio take a HIT (health care, inflation, and taxes). 4. Protect the income; grow the rest. 5. Financial peace comes from having a plan.
This book is for people who have investments, but do not have a plan. It’s for people who have a goal to retire, but want to know what to do in order to get there and then enjoy it.

MAGNETIC MARKETING® is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised.
It is a “change movement” that has established itself in over 136 different niches, business categories, industries and professions, but is still also a “best kept secret”—its practitioners are in a “secret society.” It—and only it—offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague “ideas”, no fads. No BS! The makings of a system for your business’s sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in!

magneticmarketing.com

In your hands is the manual for raising children. Who says you can't be professionally successful and a good parent? Stop compromising. Satisfying work and a happy family? Yes, you can have it all. Chris Efessiou is the innovative, brazen mentor that every working parent needs. As an astute business leader, Chris learned early on that the skills he acquired in the boardroom transitioned seamlessly to the family room. Leading by example, mentoring, team building, mutual respect, accountability and trust are strategies that are equally effective when dealing with employees or assertive teens. By tuning into the message of CDO Chief Daddy Officer, you can be the same organized, effective leader at home that you are at the office, because you will learn how to harness your business smarts and channel them into proactive parenting. "Being professionally ambitious and a loving, emotionally available parent are not mutually exclusive," the author emphasizes, "because one costs the other nothing." Chris candidly shares his stories about raising his daughter to show how he was able to employ his business savvy to navigate the world of preadolescent years, and how you can do the same. No matter where you are in your parenting, the age of your children, or your present relationship with them, CDO Chief Daddy Officer will teach you how to apply the principals that guide the most successful business minds to raise happy, productive, well-adjusted, unentitled, successful adults who will want an ongoing loving relationship with their parents.

TWO THINGS THAT MAKE THIS BOOK A ONE-OF-A-KIND READ:
• CDO Chief Daddy Officer is a comprehensive blueprint that teaches you how to achieve success at home using fail-proof business tactics.
• The book offers a wealth of tips, illustrative examples and easy-to-follow strategies to help translate business savvy into smart parenting.